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Finding Good People in the Digital Age
A discussion of hiring as a competitive market and using digital media to gain a competitive advantage.
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Who Am I?
Owner of The Sam DeAtley Company
Former General Rock Crusher Superintendent
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Hiring As a Competitive Market
Why is it so hard to find good people?
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Why Is the Job Market Competitive?
60%
62%
64%
66%
68%
0
2000
4000
6000
8000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Workforce Supply and Demand Total Job Openings Workforce Participation
Bureau of Labor Statistics, 2017
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What Causes This Shortage?
In the General Market
Shrinking Labor Pool Declining Birthrate, Retiring Baby Boomers
Generation Gap Boomers-Physical “Hard” Jobs
Millennials-Tech Savvy, Future Driven
Specific to Our Industries
Higher Level of Education More College Degrees
Emerging Competing Industries Tech, Alternative Energy, etc.
Digital Media Internet, Social Media, Mobile Devices
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How Is the Job Market Competitive?
Easy Access to Opportunities Company information and history
Company reviews and pay scales
Cost of living and lifestyle information
Easy Access to Training and Networking Free or paid online classes
Recruiters and executives openly accessible
Pay your dues and wait your turn?
Today it is easier to change jobs than wait to be noticed.
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What Do Young People Want?
Millennials Want to Learn and Grow And They Will Change Jobs to Find it
93% Changed Employers When They Changed
Roles
Harvard Business Review
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Who Are you REALLY Competing With?
Everyone. Every business, every industry, anywhere.
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How Do You “Win”?
Identify and exploit your company’s strengths
Work together to increase industry attractiveness
Broaden your search (regional, national scope)
Keep up with modern employment trends
Be open to change, and adapt if necessary
Don’t be afraid to tell the world about your greatness
It Is a Recruitment Marketing Challenge
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Digital Media as a Competitive Advantage
Turn the tide in your business’ favor
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Job Seekers Use the Internet
The overwhelming majority of jobseekers use the internet to find and apply for jobs
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But What of Social Media? Do We Want Kids Who Spend All Their Time on Facebook?
65% of ALL Americans use social media Of them, nearly half use social media to either look for a job or refer a job to a friend.
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Monitor Your Reviews
Not all reviews are good. Would you factor this review into your job search?
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Good or Bad, True or False, People Talk About Your Company… AND You
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Does Not Work: Poor Ad Placement
Avoid ads with low efficiency or reach News papers, ad sheets
Avoid unattractive sites and poor associations Anything with a “Casual
Encounters” section
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What Works: Use Digital Media to Target, Attract, and Inspire
This ad can be found (with its typos and poor grammar) by anyone who happens to be browsing Craigslist at the time
This ad finds people for you and inspires them to act
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What Works: Build a Strong Website to Sell Your Opportunity
Our Industry Standard
An Online Retailer With Similar Work
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“Cheap help isn’t good, and good help isn’t cheap.”
www.samdeatleyco.com