Download - Final; Report Sanjay Goswami
-
8/12/2019 Final; Report Sanjay Goswami
1/79
1
I M R B I n t e r n a t i o n a l
T e l N o . + 9 1 - 0 1 6 1 - 4 3 5 9 2 0 0
F a x n o . + 9 1 - 0 1 6 1 - 4 3 5 9 2 0 1
U r l : w w w . i r ! i n t . " o
Sanjay Giri Goswami
[The study is based on the IDU communities of whole Punj
count as HRG grou !high ris" grou# under the guidelines
$%&' !$ational %ID( &ontrol 'rganisation)
Summer Internship
Report
-
8/12/2019 Final; Report Sanjay Goswami
2/79
A Project Report On
Pre Surveillance Assessment under the guidelines of NACO
In the partial fulfilment of the degree requirement towards the
MAS!R O" #$SIN!SS A%MINIRAION &M#A'
Su(mitted o) Su(mitted #*)
Miss. Konika vohra
Asst.Prof CTIMIT Sanjay Giri Goswami
MBA-3rdSEM
!"" #!. $%&3'(&
C INSI$! O" MANA+!M!N AN% I,,
*
-
8/12/2019 Final; Report Sanjay Goswami
3/79
+$I%! C!RI"ICA!
It is h)r)*y +)rtifi)d that th) ,roj)+t r),ort on Pr) Srv)i//an+) Ass)ssm)nt 0nd)r th)
Gidan+) !f #AC!12 *)in s*mitt)d *y Sanjay Giri Goswami std)nt of mast)r of
*sin)ss administration 43rds)m5 of CT institt) of mana)m)nt and information t)+hno/oy2
6a/andhar whi+h is affi/iat)d to PT0 niv)rsity2 a,,rov)d *y a// th) Indian Con+i/ of
t)+hni+a/ Ed+ation 4A.I.C.T.E.5 is an oriina/ work +arri)d ot s++)ssf//y nd)r myidan+) and s,)rvision that no ,art of this ,roj)+t has *))n s*mitt)d for any oth)r d)r))7
di,/oma. Th) sin+)r)/y )fforts ,t in drin th) +ors) of inv)stiation is h)r)*y
a+know/)d)d.
Project +uide)
Miss. Konika vohra
Asst.Prof CTIMIT
+
-
8/12/2019 Final; Report Sanjay Goswami
4/79
AC-NO./!%+!M!N
A forma/ stat)m)nt of a+know/)d)m)nt wi// hard/y m))t th) )nds of jsti+) in th) matt)r of)8,r)ssion of my s)ns) of ratitd) and o*/iation to a// thos) who h)/,)d m) in th)+om,/)tion of this ,roj)+t.
9ith r)at r)v)r)n+) I wo/d /ik) to )8,r)ss my ,rofond ratitd) to IMBInt)rnationa/ for ivin m) th) o,,ortnity to hav) trainin in th)ir +om,any.
This ,roj)+t r),ort is th) r)s/t of my two months smm)r trainin at IMR#International"dhiana2 whi+h has *))n on) of th) most /)arnin ,)riods of my /if). Ihad a ri+h )8,)ri)n+) and )8,osr) in varios ,roj)+ts of th) +om,any:.
;irst of a//2 I wo/d tak) this o,,ortnity to thank Mr. Amandi, Sinh 4;i)/d Mana)r5 for
ivin m) a wond)rf/ to,i+ to work on. It was a r)a/ va/) add)d )8,)ri)n+) for havinwork)d nd)r st)wardshi, of him. Mr. Amandi, Sinh for *)in my m)ntor2 withotwhos) s,,ort this ,roj)+t wo/d hav) *))n d)void of any ,ror)ss2 what so )v)r. Mr.Pard)), S)thi 4;i)/d Contro//)r5 +onstr+tiv) +omm)nts and +ontri*tions had *))n ofimm)ns) h)/, for ivin a tani*/) sha,) to this ,roj)+t r),ort
I a/so tak) this o,,ortnity for )8,r)ssin my s,)+ia/ thanks to Miss Konika my
-
8/12/2019 Final; Report Sanjay Goswami
5/79
%!C/ARAION
I h)r) d)+/ar) that th) ,roj)+t )ntit/)d Pr) Srv)i//an+) Ass)ssm)nt1 s*mitt)d to P0#6AB
TEC
-
8/12/2019 Final; Report Sanjay Goswami
6/79
IN%!0
PAR A
S,No opic Page, No
1 Cha,t)r $. C)rtifi+at) of Trainin Com,/)tion 232
4 Cha,t)r %. Introd+tion to +or,orat) and Gro, of Com,ani)s D-$
5 A*ot IMB Int)rnationa/ $-$D
6 Cha,t)r 3. ivision in 9hi+h trainin was Com,/)t)d $F-%'
7 Cha,t)r . !rani?ationa/ Chart of th) firm IMB %$-%%
8 Cha,t)r . ;n+tionin of ),artm)nts in Com,any %3-%
PAR #
1 Cha,t)r $. A*ot Trainin Proj)+t %&-3$
4 A*ot PSA St),s and M)thods 3%-D
5 Cha,t)r %. !*j)+tiv)s F-'
6 Cha,t)r 3. )s)ar+h M)thodo/oy $-3
7 Cha,t)r . ata int)r,r)tation -D
8 Cha,t)r .)s/ts and ;indins F-($
2 Con+/sion (%-(%
9 Bi*/iora,hy (3-(3
: Ann)8r) (-&&
.
-
8/12/2019 Final; Report Sanjay Goswami
7/79
C;AP!R 1
C!RI"ICA! O" RAININ+ COMP/!ION "ROM ;!
CONC!RN!% OR+ANI
-
8/12/2019 Final; Report Sanjay Goswami
8/79
C;AP!R 4
0
-
8/12/2019 Final; Report Sanjay Goswami
9/79
Introduction to Corporate and +roup of Companies
IMB is ,art of th) Kantar Gro,2 th) information2 insiht and +ons/tan+y win of th)9PP Gro,.
A(out .PP
9PP&.ire and Plastic Products plc' is on) of th) wor/dHs /ar)st +ommni+ationss)rvi+)s ro,s2 )m,/oyin $$'2''' ,)o,/) in town and asso+iat) +om,ani)s2 workin inov)r %2''' offi+)s in $'( +ontri)s. 9ithin 9PP2 +/i)nts hav) a++)ss to +om,ani)s of a// th)n)+)ssary mark)tin and +ommni+ations ski//s. This off)rs +/i)nts a +om,r)h)nsiv) and2wh)n a,,ro,riat)2 int)rat)d ran) of +ommni+ations s)rvi+)s.
-antar+roup) 3
Th) Kantar ro, was )sta*/ish)d in $FF32 a "ondon *as)d ho/din +om,any
r)s,onsi*/) for 9PPHs wor/dwid) information and +ons/tan+y int)r)sts. Kantar is th)wor/dHs /ar)st srv)y orani?ation and is rank)d 3rd ov)ra//. It +om,ris)s /o*a/ r)s)ar+h
*sin)ss)s - )s)ar+h Int)rnationa/2 Mi//ward Brown and Kantar M)dia )s)ar+h andr)iona/ on)s - BMB Int)rnationa/2 IMB Int)rnationa/ and AMB int)rnationa/
Ea+h is a /)ad)r in its own ar)a of )8,)rtis) or s,)+ia/i?ation. Th) r)s)ar+h stdi)s in ov)r$3' +ontri)s. Th) Kantar ro, s,)+ia/i?)s in
Ja/itativ) and antitativ) r)s)ar+h Tra+kin stdi)s
Int)rnationa/ r)s)ar+h
Pr)di+tiv) mod)//in
M)dia m)asr)m)nt
ata +a,tr) and hand/in
Strat)i+ r)s)ar+h
Cstom)r hand/in
Mission
To d)v)/o, and mana) ta/)nt= to a,,/y that ta/)nt2 throhot th) wor/d2 for th)
-
8/12/2019 Final; Report Sanjay Goswami
10/79
*)n)fit of +/i)nts= to do so in ,artn)rshi,= to do so with ,rofit.
Millward #rown +roup
Mi// wards Brown Gro, 4MBG5= *as)d in #a,)rvi//)2 I//inois2 was fond)d in 9arwi+k2
En/and in $F&3 and a+ir)d *y 9PP Gro, in $FDF. Mi//ward Brown ,rovid)s a ran) ofa/itativ)2 antitativ) and +ons/tin s)rvi+)s with r)s,)+t to *rands2 mark)tin+ommni+ations2 m)dia and mark)tin )ff)+tiv)n)ss. Mi//ward Brown works a+ross a wid)ran) of indstri)s and +at)ori)s2 in+/din *rand strat)y and )8,)ri)n+)2 +r)ativ)d)v)/o,m)nt and +am,ain )va/ation2 +onsm)r n))ds and va/)s2 m)dia ,/annin andstrat)y2 r)trn on inv)stm)nt 4!I5 and for)+astin2 and inv)stm)nt mana)m)nt2 *randva/ation and ana/yti+s throh its MB !,tima nit h)ad)d *y 6oanna S)ddon.
Research International
)s)ar+h Int)rnationa/ 4I5 was fond)d in $F&32 and has *))n ,art of th) 9PP Gro, sin+)$FDF. Bo* M)y)rs is th) +rr)nt CE! for )s)ar+h Int)rnationa/. It has offi+)s in &+ontri)s2 and its /o*a/ h)adart)rs ar) in "ondon. I Ja/itativ) is th) ro,>s a/itativ)r)s)ar+h arm. I ,rovid)s mark)tin know/)d) +r)at)d in r)s,ons) to individa/ +/i)ntsn))ds with answ)rs to s,)+ifi+ *sin)ss ,ro*/)ms2 and )n)rat)s insihts into +onsm)rs andmark)ts. It has )8,)ri)n+) in most major s)+tors2 ,arti+/ar/y +onsm)r ,a+ka)d oods2r)tai/2 n)w m)dia2 finan+ia/ s)rvi+)s2 )n)ry and ti/iti)s2 t)+hno/oy andt)/)+ommni+ations.
I>s s)rvi+)s ar) str+tr)d arond si8 main ,ra+ti+) ar)as +onsm)r nd)rstandin*randin and +ommni+ation= innovation2 +hann)/ mana)m)nt= n)w m)dia= and +stom)rr)/ationshi,s and s)rvi+) m)asr)m)nt. In )a+h ar)a2 th) s)rvi+)s off)r)d draws on th) firm>swor/dwid) know/)d) *as)s and in+/d) *oth +stom a,,roa+h)s and is own t)+hni)sAmon th) /att)r ar)Equity Engine 4*rand )ity mana)m)nt52Micro Test4n)w ,rod+td)v)/o,m)nt and sa/)s for)+astin52Brand Sight Gallery4an int)rnationa//y va/idat)d visa/syst)m for )8,/orin *rand ,)rsona/ity52 "o+ator 4*rand ,ositionin o,timi?ation5 and
Loyalty Driver4)va/atin and manain +stom)r /oya/ty5.
#MR# International
BMB is on) of th) /)adin mark)t r)s)ar+h a)n+i)s in th) 0K. Its h)ad offi+) is in"ondon. BMB "imit)d is r)ist)r)d in En/and with +om,any nm*)r %&3'. @ATnm*)r F 3 %%. As on) of th) 0Ks /)adin mark)t r)s)ar+h a)n+i)s2 w) ar) +ommitt)dto rnnin th) Com,any in a way whi+h is saf) for th) )nvironm)nt whi/st maintainin th)hih)st a/ity of s)rvi+) to or +/i)nts. BMB ,rovid)s hih a/ity r)s)ar+h so/tions. 9)
12
http://www.bmrb.co.uk/about/http://www.bmrb.co.uk/about/ -
8/12/2019 Final; Report Sanjay Goswami
11/79
off)r a ran) of a,,roa+h)s in+/din r)s)ar+h and +ons/tan+y2 syndi+at)d data and +ost-)ff)+tiv) omni*s r)s)ar+h. 9) ar) on) of th) /)adin mark)t r)s)ar+h a)n+i)s in th) 0Kand ar) a k)y o,)ratin +om,any within th) Mi//ward Brown Gro, whi+h2 in trn2 is ,art ofKantar2 9PPHs insiht2 information and +ons/tan+y division.
Th) information that w) +o//)+t is ,ro+)ss)d and s)d to
,rovid) an )ffi+i)nt and s)r fri)nd/y s)rvi+)= administ)r yor ord)rs2 r))sts and )ri)s=
,rovid) information on s)/)+t)d ,rod+ts7s)rvi+)s that may *) of r)/)van+) to yo=
assist in or d)v)/o,m)nt of and to adit sa) of or sit)=
BMB>s s,)+ia/ism>s ar)
Brand own)r insiht Cstom)r
Em,/oy))
Environm)nt
M)dia
!mni*s
So+ia/
S,orts
TGI
AMR#
Esta*/ish)d in $FFF2 AMB is an asso+iat) +om,any of IMB Int)rnationa/ andoff)rs mark)t r)s)ar+h s)rvi+)s a+ross th) Midd/) East and #orth Afri+a r)ion. 9) ,rovid)r)s)ar+h +ons/tan+y for *oth )n)ra/ and s,)+ia/i?)d n))ds. AMB is h)adart)r)d in%u(ai2 $A!from wh)r) w) s)rvi+) G/f mark)ts2 th) ")vant r)ion 4")*anon2 6ordan andSyria52 Iran and Pakistan. 9) a/so hav) full service offices in =eddah4for Sadi Ara*ia5and Cairo4for Ey,t and #orth Afri+a5. AMB has its own fi)/d offi+)s in Sadi Ara*ia2
11
http://www.bmrb.co.uk/enlightenment/http://www.bmrb.co.uk/customer/http://www.bmrb.co.uk/employee/http://www.bmrb.co.uk/environment/http://www.bmrb.co.uk/media/http://www.bmrb.co.uk/omnibus/http://www.bmrb.co.uk/social/http://www.bmrb.co.uk/sports/http://www.bmrb.co.uk/tgi/http://www.bmrb.co.uk/enlightenment/http://www.bmrb.co.uk/customer/http://www.bmrb.co.uk/employee/http://www.bmrb.co.uk/environment/http://www.bmrb.co.uk/media/http://www.bmrb.co.uk/omnibus/http://www.bmrb.co.uk/social/http://www.bmrb.co.uk/sports/http://www.bmrb.co.uk/tgi/ -
8/12/2019 Final; Report Sanjay Goswami
12/79
Ey,t and Iran and work with fi)/dwork ,artn)rs in oth)r mark)ts. AMB has work)d on,roj)+ts for *oth m/tinationa/ and /o+a/ +/i)nts in Bahrain2 Ey,t2 Iran2 6ordan2 Kwait")*anon2 Moro++o2 !man2 Pakistan2 Jatar2 Sadi Ara*ia2 Syria2 Tnisia2 and 0AE.
9ith an )sta*/ish)d fi)/d n)twork2 know/)d) of /o+a/ +/tr)2 normativ) data*as)sand an int)rnationa/ too/kit of r)s)ar+h m)thods2 AMB is ni)/y ,osition)d to ,rovid)innovativ) so/tions to any mark)tin iss). AMB2 in asso+iation with oth)r KA#TA
Gro, +om,ani)s off)r s)v)ra/ ,rov)n m)thodo/oi)s in th) Midd/) East and #orth Afri+ar)ion
In asso+iation with Mi//ward Brown2 AMB off)rs Advan+)d Tra+kin Prorams4ATPs52 Brand ynami+s and "I#K +o,y t)stin.
In asso+iation with )s)ar+h Int)rnationa/2 AMB ,rovid)s )8,)rtis) in Sim/at)dT)st Mark)tin 4Mi+ro T)st52 Sho,,)r )s)ar+h 4CATMA#5 and Pri+in )s)ar+h4sin s,)+ia/i?)d mod)/s5.
IMB Int)rnationa/ has a+t)d as a +ata/yst in th) d)v)/o,m)nt of mark)t r)s)ar+h
infrastr+tr) in n)ih*orin +ontri)s. 9) work with asso+iat) +om,ani)s in Sri "anka4"anka Mark)t )s)ar+h Br)a5 and in th) Midd/) East 4Ara* Mark)t )s)ar+h Br)a52and throh affi/iat)s in Astra/ia2 Sina,or)2 Ma/aysia2 Thai/and2 Indon)sia2 Phi/i,,in)s2Ey,t2 Tnisia2 #),a/2 Pakistan2 Ban/ad)sh and Myanmar.
Cstom)r Satisfa+tion Mana)m)nt M)asr)m)nt 4CSMM52 on) of th) s,)+ia/ist nits ofIMB Int)rnationa/2 is an )8+/siv)-m)m*)r of 9a/k)r Information G/o*a/ #)twork49IG#5 in th) Indian s*+ontin)nt. 9a/k)r Information G/o*a/ #)twork is th) on/y
int)rnationa/ ,artn)rshi, d)di+at)d )8+/siv)/y to stak)ho/d)r m)asr)m)nt andmana)m)nt. CSMM s)s ,ro,ri)tary too/s d)v)/o,)d *y 9a/k)r Information2 th)r)+oni?)d ,ion))r in +stom)r satisfa+tion. own Int)rnationa/
;istorical (ac>ground of the group
1:97
Martin Sorr)// tak)s stak) in 9ir) and P/asti+ Prod+ts P/+ 2 a 0K manfa+tr)r of
wir) *ask)ts2 fo//owin his s)ar+h for a ,*/i+ )ntity throh whi+h to *i/d a wor/dwid)mark)tin s)rvi+)s +om,any
1:98392
Sorr)// *)+om)s +hi)f )8)+tiv) of th) r)nam)d 9PP Gro,. Bi/ds *)/ow-th)-/in)+a,a*i/iti)s with a+isition of mark)tin s)rvi+)s +om,ani)s in th) 0K and 0S
1*
-
8/12/2019 Final; Report Sanjay Goswami
13/79
1:92
A+ir)s 6. 9a/t)r Thom,son Gro, for L((m2 in+/din ad a)n+y 69T 2 P firm
-
8/12/2019 Final; Report Sanjay Goswami
14/79
#airn 2 and s,orts mark)tin +om,any PISM Gro,.
4???
A+ir)s on *i+am Gro, 2 in+/din Adv)rtisin 2 Brson-Marst)//)r "andor 2 9nd)rman 2 Cohn 9o/f) and Sd/)r
-
8/12/2019 Final; Report Sanjay Goswami
15/79
China ,r)s)n+) frth)r str)nth)n)d *y a+isitions in adv)rtisin2 m)dia2 s,)+ia/istmark)tin and mark)t r)s)ar+h 9PP inv)sts in diita/ ,artn)rshi,s with @isi*/)T)+hno/oi)s 2 "iv) 9or/d 2 9i/d Tan)nt and S,ot nn)r "an+h of Bran dam, 2 amsi+a/ and *rand ,artn)rshi, *)tw))n 9PPHs Gro, and 0niv)rsa/ Msi+.
4??2 &to date'
9PP iita/ +r)at)d to harn)ss diita/ m)dia o,,ortniti)s= forms frth)r diita/,artn)rshi,s with 6m, Ta, 2 i+on mo*i/) and m)tri+s 9PP annon+)s C!% r)d+tiontar)ts and introd+)s +ar*on offs)t ,roram.
Services offered (* the group )3
Th) Kantar Gro, is th) m*r)//a nam) for an )8t)nsiv) wor/dwid) n)twork ofs,)+ia/ist information2 r)s)ar+h and +ons/tan+y a)n+i)s own)d *y mark)tin iant 9PP.Kantar has on) of th) wor/dHs /ar)st r)s)ar+h2 insiht and +ons/tan+y n)tworks. It h)/,s
+/i)nts mak) *)tt)r *sin)ss d)+isions throh a d)),)r nd)rstandin of th)ir mark)ts2 th)ir*rands and th)ir +stom)rs. It h)/,s +/i)nts to find *)tt)r ways to answ)r *sin)ss )stions.Kantar *rins to)th)r a div)rs) ro, of otstandin mark)tin insiht and +ons/tin+om,ani)s - )a+h an )8,)rt in th)ir fi)/d - who +an work to)th)r s)am/)ss/y to h)/, +/i)ntsaddr)ss *sin)ss iss)s in a ho/isti+ and strat)i+ way. Kantar has $(' offi+)s2 in ('+ontri)s wor/dwid).
Added @alue +roup
Add)d @a/) off)rs *rand d)v)/o,m)nt and mark)tin insiht s)rvi+)s to */)-+hi,+om,ani)s a+ross a// indstry s)+tors. It starts with insiht and )nds with a+tion= in ,rsitof h)a/thy *rand rowth for its +/i)nts. Add)d @a/) Gro, fs)s *rand mark)tin+onsm)r insiht2 innovation2 and +ommni+ations o,timi?ation to h)/, so/v) +/i)nts>mark)tin ,ro*/)ms. It is on) of th) /ar)st insiht-/)d *rand +ons/tan+i)s in th) wor/d.
=.
Th) wor/dHs first /o*a/ *rand +ommni+ation +om,any that ,rovid)s its +/i)nts with*oth short t)rm sa/)s s++)ss and /on t)rm *rand va/). 6.9a/t)r Thom,son was fond)d in$D(2 with %( offi+)s /o*a//y and mor) than F%'' )m,/oy))s. 69THs ,ro,ri)tary ,/annin
,ro+)ss2 Thomson tota/ *randin in now insta//)d in a// offi+)s wor/dwid) arantyin aniform /)v)/ of )8+)//)n+) in th) d)v)/o,m)nt of Brand @ision2 a Brandin Id)a and Tota/Commni+ation P/an.
1-
-
8/12/2019 Final; Report Sanjay Goswami
16/79
A(out IMR# InternationalIMB is th) vision of Mr. S*has Ghosha/2 th) /))ndary h)ad of s r)s)ar+h2 insiht +ons/tan+y n)twork. Kantar was fond)d in $FF32 isnow th) wor/d>s forth /ar)st r)s)ar+h +on/om)rat). It *oasts of L$.& *i//ion worth ofr)v)n) with offi+)s in $(' offi+)s a+ross F +ontri)s.
;ow are the* different
9) add va/) to +/i)nts - r)a/ va/). 9) d)v)/o, a /)arnin +/tr) that fost)rs innovationand w) a/so +ontri*t) to a+ad)mia and ,o/i+y mak)rs. 9) hav) d)v)/o,)d a sstaina*/)workin )nvironm)nt that is ood and fair to s and or +/i)nts. 9) hav) th) /ar)st t)am ofr)s)ar+h)rs and ana/ysts with arond d)+ad)s of /)ad)rshi, in th) r)ion. 9) hav) %(offi+)s in $% +ontri)s )a+h of th)m )i,,)d with s,)+ia/i?)d nits *y r)s)ar+h m)thodsand indstry s)+tor. 9) hav) . mi//ion +stom)r int)ra+tions )v)ry y)ar.
heir Methods and Philosoph*
!r ,)rs,)+tiv) is ni). !r a,,roa+h is r)fr)shin. And or so/tions ,rovid) a+om,r)h)nsiv) r)s,ons) to or +/i)nt>s n))ds2 not ,a+ka)d data *t +stom so/tions for+/i)nts. 9) off)r s)rvi+)s with th) int)ration of a/itativ) and antitativ) too/s.9) ar) d)sin)d in India for India2 or m)asr)s and s+a/)s ar) +r)at)d to ma8imi?)s)nsitivity. 9) work to)th)r with TGI2 9)*-I2 IMB )tai/2 Mark)t P/s)2 IT!PS andIC0BE. !r ,assion is to driv) yor *sin)ss rowth *y +om*inin +onsm)r nd)rstandinand *rand know/)d) with intition and innovation.
heir Achievements 3 heir +oals
IMB has d)monstrat)d its vision and /)ad)rshi, in th) Indian mark)t *y )sta*/ishins)v)ra/ indstry wid) m)asr)m)nts and ratin syst)ms. #ota*/) amonst th)s) is or
,ion))rin ro/) in )sta*/ishin India>s first T@ ratin syst)m 4TAM5 and th) +r)ation ofso+ia/ )+onomi+ +/assifi+ation 4SEC5 syst)m in India.
9) hav) won s)v)ra/ ,r)stiios awards. Amonst th)m th) most not)worthy *)in th) M
1.
-
8/12/2019 Final; Report Sanjay Goswami
17/79
A)n+y of th) y)ar from %''-%''F. 9) hav) ,r)s)nt)d +ttin )d) r)s)ar+h for s)v)ra/y)ars at int)rnationa/ forms in+/din ES!MA and won awards for or )fforts. 9) hav)a/so *))n award)d th) 9PP>s Atti+s award joint/y with 69T.
heir Clients
!r to, +/i)nts in+/d) BAT Gro,2 Bharti Gro,2 Cad*ry2 ;ord Gro,2 ;rito "ay2 G/a8oSmith /in)2 et Anal*sis3 ABAC0S MAKET
A#A"TICS nit off)rs a wid) ran) of s)rvi+)s to a// th) r)s)ar+h nits in IMB.Th)s) in+/d) data ,ro+)ssin2 +hartin2 statisti+a/ ana/ysis2 data*as) mana)m)nt and,dation2 softwar) d)v)/o,m)nt and t)stin.
A(acus Research) A*a+s )s)ar+h /ooks aft)r th) dom)sti+ and Int)rnationa/ ;i)/d
and ta* *sin)ss. Th)y s)rvi+) C/i)nts and )s)ar+h A)n+i)s whi+h hav) th)ir own)s)ar+h s)t , and on/y want th) data +o//)+t)d and +/)an data s)nt to th)m. A*a+s)s)ar+h has a t)am of )8,)rt Proj)+t Mana)m)nt E8)+tiv)s /)d *y a s)ason)d andhih/y )8,)ri)n+)d !,)rations ir)+tor.
IMR# International %ivisions) #IR%3 BI2 th) Bsin)ss Indstria/ )s)ar+h
1/
-
8/12/2019 Final; Report Sanjay Goswami
18/79
ivision of IMB Int)rnationa/2 is th) mark)t r)s)ar+h and +ons/tan+y divisions)rvi+in B%B and indstria/ mark)ts. ;or +at)rin to t)+hno/oy mark)ts in+/din IThardwar)2 softwar) s)rvi+)s and T)/)+ommni+ation2 th)r) is an )8+/siv) )-T)+hno/oy Gro, within BI.
IMR# International %ivisions) #S+3 Th) Brand S+i)n+) Gro, 4BSG5 is a n)w nit
at IMB Int)rnationa/ that ,rimari/y fo+s)s on Brand and Commni+ation )s)ar+h
!v)r th) /ast f)w y)ars IMB Brand S+i)n+) has *))n workin towards th)d)v)/o,m)nt of varios too/s that wo/d h)/, s )t a *)tt)r nd)rstandin of th)Brand and its +ommni+ation in an Indian Cont)8t.
IMR# International %ivisions) CSMM3 Cstom)r Satisfa+tion Mana)m)nt
M)asr)m)nt 4CSMM5 is an ind),)nd)nt2 s,)+ia/ist nit of IMB Int)rnationa/CSMM is an )8+/siv) m)m*)r of th) 9a/k)r Information G/o*a/ #)twork 49IG#5in th) Indian s*+ontin)nt.
IMR# International %ivisions) Media And Panel +roup3 M)dia and Pan)/ is an
ind),)nd)nt2 s,)+ia/ist nit of IMB Int)rnationa/2 in+or,orat)d in $FF%. MPGhand/)s diff)r)nt kinds of r)s)ar+h *oth syndi+at)d and +stomi?)d. MPG has diff)r)nt v)rti+a/s Consm)r Pan)/ 4Mark)t P/s)52 )tai/ 0nit2 M)dia 0nitManT)+h Softwar) and Syst)ms.
IMR# International %ivisions) PBR3 Pro*) Ja/itativ) )s)ar+h is on) of IndiaHs
/)adin a/itativ) r)s)ar+h ro,s and has )8)+tiv)s s,)+ia//y train)d in India andov)rs)as in a/itativ) r)s)ar+h m)thods. rawin on /)arnin from )thnora,hy2
,sy+ho/oy and anthro,o/oy. It has +r)at)d an array of va/idat)d too/-kits.
IMR# International %ivisions) Bualitative Research3 IMB Int)rnationa/Hs
Cstomi?)d Jantitativ) )s)ar+h ivision off)rs +stom r)s)ar+h so/tions sin
antitativ) m)thods to +/i)nts in India and a*road throh its fiv) offi+)s in Mm*ai2)/hi2 Ko/kata2 Bana/or) and Ch)nnai.
10
-
8/12/2019 Final; Report Sanjay Goswami
19/79
C;AP!R 5
1
-
8/12/2019 Final; Report Sanjay Goswami
20/79
%I@ISION IN .;IC; RAININ+ .AS COMP/!!%
Th) *ran+h in whi+h th) trainin was don) A*a+s Bsin)ss !,)rations Bran+h !ffi+)"dhiana as a ;IE" ESEAC
-
8/12/2019 Final; Report Sanjay Goswami
21/79
9h)n w) w)nt in for int)rvi)ws th)y ask)d s to join this ,roj)+t and *) a ,art of th)t)am for PSA. Ea+h t)am had 3 M)m*)rs with )a+h m)m*)r ,rovid)d with a d)sinationand a ,arti+/ar ro/). Th) )sinations w)r) as fo//ows
$. T)am ")ad)r Th) T)am /)ad)r was r)s,onsi*/) for a// th) ,ro*/)ms that any of th)t)ams fa+)d on or off fi)/d a/so th) varios )8,)ns)s /ik) trav)//in a//owan+) or
d)arn)ss a//owan+) to *) ,aid was in th) t)am /)ad)r>s r)s,onsi*i/ity. @ariosdo+m)nts2 ata and th) oth)r information r)ardin th) fa+ts was to *) +o//)+t)d *yth) t)am /)ad)r h) had to a++om,any th) t)am to varios /o+ations wh)r) th)int)rvi)ws w)r) to +ond+t)d and th)n syn+hroni?) with th) invo/v)d ,)rsons as ,)rth)ir s+h)d/) and mak) sr) that th)y ar) avai/a*/) on tim)
%. Mod)rator Th) int)rvi)w)r in th) t)am with th) r)s,onsi*i/ity to +ond+t and+oordinat) with th) r)s,ond)nts invo/v)d in varios int)rvi)ws. A// th) int)rvi)wswhi+h w)r) +ond+t)d w)r) +omm)n+)d and +arri)d on *y th) mod)rator
3. #ot) Tak)r Th) #ot)-Tak)r had th) r)s,onsi*i/ity to tak) down a// th) not)s and
what)v)r +onv)rsation mod)rator and th) ro, or a sin/) r)s,ond)nt had in ord)r tok)), a r)+ord and ,r)s)nt in a fina/ and ,r)s)nta*/) format in form of soft +o,y.
C;AP!R 6
*1
-
8/12/2019 Final; Report Sanjay Goswami
22/79
OR+ANI
-
8/12/2019 Final; Report Sanjay Goswami
23/79
*+
Par3een
4umar
-
8/12/2019 Final; Report Sanjay Goswami
24/79
C;AP!R 7
*,
-
8/12/2019 Final; Report Sanjay Goswami
25/79
"$NCIONIN+ O" ;! %!PARM!NS IN COMPAN
Th)r) ar) *asi+a//y 3 d),artm)nts in th) +om,any nam)/y th) ;i)/d ),artm)nt2Administrativ) ),artm)nt2 Comm)r+ia/ d),artm)nt.
"ield %epartment )
;i)/d d),artm)nt is r)s,onsi*/) for th) +om,/)tion of th) ,roj)+t. ;i)/d d),artm)nt hasfi)/d +ontro//)r for its smooth workin. IMB "dhiana whi+h is on) of th) fift))n fi)/doffi+)s of IMB int)rnationa/ in India has F ;i)/d Contro//)r. Th) ;i)/d Contro//)r whotak)s +ar) of a ,arti+/ar ,roj)+t is +a//)d E8)+tiv) in Char) 4EIC5.
RO/! O" !IC4 E8)+tiv) in +har)5 -
#!"OR! PRO=!C)
0nd)rstandin of th) ,roj)+t n))ds and +/arifi+ation with )s)ar+h if r)ir)d. Pr),aratory work in+/din trans/ation2 sam,/in2 +ards )t+. G)t th) riht ty,) and no. of int)rvi)w)rs r)ir)d k)),in th) tar)t dat) in mind. 9ork ot th) ,aym)nt rat)s for int)rvi)w)rs and t)am /)ad)rs. ;i8 a *ri)fin dat) and *ri)f. Mo+k Ca//s.
%$RIN+ PRO=!C
To iv) TA7A in advan+) as ,)r n))d. ay to day r),ort. Stats r),ort to )s)ar+h. Stats r)vi)w and a+tion. S+rtiny. Ba+k +h)+ks. is,at+h in /ots on M)dim7"ar) jo*s. C/)ar th) TA7A of th) fr))/an+)r7T)am ")ad)r.
A"!R PRO=!C
is,at+h of mat)ria/s with s)stions if any for ftr) ,roj)+ts. S+rtini?) individa/ *i//s s*mitt)d *y fr))/an+)rs and )nsr) that th)y )t th)ir
,aym)nts on tim). ;ina/ mai/ to )s)ar+h)r a*ot th) +om,/)tion of ,roj)+t.
*-
-
8/12/2019 Final; Report Sanjay Goswami
26/79
-
8/12/2019 Final; Report Sanjay Goswami
27/79
PAR #
*/
-
8/12/2019 Final; Report Sanjay Goswami
28/79
C;AP!R 1
*0
-
8/12/2019 Final; Report Sanjay Goswami
29/79
A#O$ ;! RAININ+ PRO=!C
1,1 INRO%$CION)
Giv)n th) /ow /)v)/ and +on+)ntrat)d natr) of
-
8/12/2019 Final; Report Sanjay Goswami
30/79
1,4 O#=!CI@!S O" PSA &Pre3surveillance Assessment')
Th) *road o*j)+tiv)s of PSA ar)
;)asi*i/ity ass)ssm)nt for im,/)m)ntin th) srv)y in s)/)+t)d domains
0nd)rstandin th) *a+krond +hara+t)risti+s of stdy ,o,/ation in a domain 4to ,/an
IBBS im,/)m)ntation and to o*tain +ont)8ta/ information for int)r,r)tation of IBBSr)s/ts s*s))nt/y5
Commnity s)nsiti?ation and ,r),aration *)for) srv)y ro//ot
S,)+ifi+ o*j)+tiv)s of PSA in+/d) th) fo//owin
Arriv) at a +ons)nss on th) si?) of risk ro,s in a domain2 in+/din ass)ssm)nt ofrra/
-
8/12/2019 Final; Report Sanjay Goswami
31/79
Purpose) Pr),aratory a+tiviti)s aim to fa+i/itat) th) ,ro+)ss and ,/annin for s++)ssf/+ond+t of PSA.
%escription) A nm*)r of *road a+tiviti)s ar) r)ir)d to )sta*/ish th) k)y ,ro+)ss)sot/in)d in PSA o,)rationa/ ,/an and to initiat) ,/annin for th) +ond+t of PSA.
Th) domains wh)r) PSA is to *) +ond+t)d w)r) fina/i?)d. Th)s) s)/)+t)d domains for
PSA form)d th) niv)rs) of domains wh)r) IBBS +o/d ,ot)ntia//y *) +ond+t)d. Th)PSA ,ro+)ss in th)s) domains wi// ,rovid) data on th) f)asi*i/ity of IBBS in th)s)domains.
#AC!>s T)+hni+a/ Advisory Gro, 4TAG5 r)vi)w)d th) PSA ,roto+o/ and id)/in)s
and ,rovid)d in,ts for fina/i?ation and a,,rova/. Sim/tan)os/y2 administrativ),ro+)ss)s to hav) th) r)iona/ institt)s on *oard for IBBS wo/d *) onoin and )tfina/i?)d.
PSA r)ir)d tar)t)d int)rv)ntion 4TI5 and Stat) AIS Contro/ So+i)ty 4SACS5 nits to
*) )na)d ,rovid) s)+ondary data as w)// as s,,ort th) im,/)m)ntation of PSA andIBBS. To fa+i/itat) this2 /)tt)rs of r))st for s,,ort and /ist of data r)ir)m)nts w)r)s)nt to SACS. Th) +)ntra/ +or) t)am )na)d and +oordinat)d th) ,ro+)ss of s)+ondarydata +o//)+tion with s,,ort from r)iona/ institt)s. This data wi// *) r)vi)w)d andana/y?)d to inform PSA fi)/d a+tiviti)s.
#ationa/-/)v)/ s)nsiti?ation m))tin of SACS and r)iona/ institt)s w)r) +ond+t)d to
,r)s)nt d)tai/)d m)thodo/oy and ,/ans for im,/)m)ntation of PSA.
;ina/i?ation of PSA t)ams was a k)y ,r),aratory a+tivity. Ea+h PSA t)am +om,ris)d of
thr)) m)m*)rs on) m)m*)r wi// hav) ,rimary )8,)rtis) on +ommni+ation andfa+i/itation ski//s 4T)am ")ad)r5= th) s)+ond m)m*)r wi// hav) )8,)rtis) in a/itativ)data +o//)+tion and do+m)ntation 4#ot)-Tak)r5= and th) third m)m*)r wi// hav) )8,)rtis)in a/itativ) r)s)ar+h and ski//s to s,,ort fi)/d data +o//)+tion for PSA 4Mod)rator5.
#ationa/ train)rs train)d r)iona/ institt) t)ams on PSA too/s= th) /att)r in trn +ond+t)d
trainin for r)iona/ fi)/d PSA t)ams.
1,6 PSA Methodolog* and Steps
To m))t its o*j)+tiv)s2 PSA r)ir)s an ana/yti+a/ a,,roa+h that s)s *oth antitativ) anda/itativ) too/s for +o//)+tion of ,rimary and s)+ondary data. Th) d)sin for PSA in+/d)s
4i5 Syst)mati+ d)sk r)vi)w of th) avai/a*/) /it)ratr) s,)+ifi+ to distri+ts in a domain=4ii5 Jantitativ) data +o//)+tion from TIs=4iii5 ;i)/d work= and4iv5 Ana/ysis and r),ort from PSA.
+1
-
8/12/2019 Final; Report Sanjay Goswami
32/79
4I5 SEC!#AATAC!""ECTI!#;!MSACS A#TISInformation ,)rtainin to th) )stimat)d si?)2 +ov)ra)2 ty,o/oy and /o+ation ar) sa//yavai/a*/) with stat) and7or distri+t ,roram mana)rs for tar)t)d int)rv)ntions. As ,art ofPSA2 information a*ot varios as,)+ts of th) si?) of
-
8/12/2019 Final; Report Sanjay Goswami
33/79
PSA Steps and Methods
++
-
8/12/2019 Final; Report Sanjay Goswami
34/79
4, PSA Steps Methods and ools
4,1 Secondar* %ata Collection from SACS &State AI%S Control Societ*' and
Is
Purpose)To tak) sto+k2 r)vi)w and ana/y?) avai/a*/) data on
-
8/12/2019 Final; Report Sanjay Goswami
35/79
Th) data r)ir)d from SACS and TIs ar) /ist)d in PSA) Mapping and I Information
Sheet. Thr)) ta*/)s of information wi// *) +o//)+t)d
a(le 1 This ta*/) ,rimari/y in+/d)s distri+t-/)v)/ data from ma,,in. Indi+ators in thista*/) in+/d) avai/a*i/ity of ma,,in data= si?) of
-
8/12/2019 Final; Report Sanjay Goswami
36/79
PSA t)ams sho/d r)vi)w smmary sh))ts for avai/a*i/ity of si?) )stimat)s of Review3
Purpose) )sk r)vi)w aims to r)vi)w ,roram r),orts and s)+ondary information from,rorams for th) distri+ts wh)r) PSA is to *) +ond+t)d. This h)/,s in *)tt)r nd)rstandinth) ),id)mi+ s+)nario in distri+t7domain and oth)r +ont)8ta/ information that +an aid in
,/annin IBBS fi)/d im,/)m)ntation and in data trian/ation aft)r +om,/)tion of IBBS.
%escription))sk r)vi)w wi// *) th) first a+tivity that PSA t)am m)m*)rs wi// *) invo/v)din2 ,rior to PSA fi)/d visit. )vi)w of s)+ondary data +an *) a ,rod+tiv) )8)r+is) for fi)/d
t)ams for +o//)+tin information that h)/,s in *)tt)r nd)rstandin of th) distri+t7domain andid)ntifi+ation of a,s in information a*ot th) distri+t7domain. iff)r)nt ty,)s of informationand s)+ondary data may *) avai/a*/) for distri+ts7domains2 in+/din r),orts of stdi)s or
,roram im,/)m)ntation2 srv)y r),orts or s+i)ntifi+ ,*/i+ations2 and ,roramim,/)m)ntin ,artn)r r),orts7,/ans from distri+ts7domains of int)r)st. )sk r)vi)w wi/+onstitt) two *road ar)as r)vi)w of ,roram data and r),orts and r)vi)w of oth)r ,*/ish)d/it)ratr).
Program data review Th) k)y ,roj)+t do+m)nts that PSA t)am m)m*)rs ar) to r)vi)win+/d)
Anna/ a+tion ,/ans 4/at)st Stat) A+tion P/an and2 wh)r) avai/a*/)2 istri+t A+tion P/an
for th) id)ntifi)d distri+ts5
Trian/ation r),orts7distri+t ),id)mio/oi+a/ ,rofi/)s
Pro,osa/s d)v)/o,)d
#))ds ass)ssm)nts or BSS r),orts
)+)nt MIS or ,roj)+t r),orts
Th) PSA t)am wi// r)vi)w th) do+m)nts to ,// ot information that wi// h)/, th)m totrian/at)2 +onfirm and7or fi// th) a,s in information a*ot th) distri+t7domainInformation7data for th) fo//owin wi// *) smmari?)d drin d)sk r)vi)w ),id)mio/oi+a/information2 d)tai/s on )ora,hi+ /o+ations and +ov)ra) of TIs2 information a*ot TIs andstak)ho/d)rs2 +ont)8ta/ and /oisti+a/ information. A /ist of information that +an *) +o//)+t)ddrin d)sk r)vi)w is ,rovid)d in th) PSA %es> Review Chec>list.
+.
-
8/12/2019 Final; Report Sanjay Goswami
37/79
Information that +an *) o*tain)d from diff)r)nt ,roram do+m)nts
Information on si?) and s)rvi+) ,tak)2 TI-r)/at)d information2 ,roram +ov)ra) and
),id)mio/oi+a/ information on th) distri+t +an *) +om,i/)d from stat)- or distri+t-/)v)/a+tion ,/ans.
Trian/ation r),orts may *) dat)d *t +an ,rovid) s)f/ data on si?) )stimat)s of s data on ),id)mi+2 and
-
8/12/2019 Final; Report Sanjay Goswami
38/79
-
8/12/2019 Final; Report Sanjay Goswami
39/79
Id)ntifi+ation of k)y informants 4si8 to )iht5 who ar) to *) int)rvi)w)d drin fi)/d
visits and /istin of domain-/)v)/ stak)ho/d)rs who hav) to *) m)t with drin PSAfi)/dwork
Id)ntifi+ation of TIs2 +ommnity-*as)d orani?ations 4CB!s52 mirant asso+iations
and +ommnity /)ad)rs or oth)r +ommnity m)m*)rs who ar) to *) m)t with drinth) fi)/d visit
Co//)+tion of /oisti+a/ information for th) domain P/annin for /oisti+s of fi)/d visit to distri+ts
%omains with multiple districts) In s+h domains2 stak)ho/d)rs from a homo)nos ro,of distri+ts n))d to *) *roht to)th)r in on) ,/a+)= in som) sitations PSA t)ams may hav)to trav)/ to two or mor) distri+ts in th) domain.
-
8/12/2019 Final; Report Sanjay Goswami
40/79
Bi/d ra,,ort with /o+a/ distri+t-/)v)/ stak)ho/d)rs Inform /o+a/ stak)ho/d)rs a*ot IBBS and th) PSA ,ro+)ss Co//)+t a// r)/)vant information and do+m)nt in ,r)s+ri*)d formats Cond+t ro, dis+ssions and k)y informant int)rvi)ws with +ons)nt2 in a non-
jdm)nta/ mann)r Tak) not)s and fi// ot th) PSA formats in ,)n drin int)rvi)ws Ensr) that a// of th) +o//)+t)d information r)mains +onfid)ntia/
Co//)+t any /oisti+a/ information for ,/annin Invo/v) /o+a/ SACS noda/ ,)rsons in ar)as wh)r) th)r) ar) ,ro*/)ms ),ort to s,)rvisors and r)iona/ institt) +onta+t ,)rsons Com,/)t) th) PSA r),ort and a// trans+ri,ts
;or distri+ts wh)r) th) t)am has not *))n a*/) to +o//)+t data throh st),s $ and %2 the PSAteam should (egin (* collecting the requisite information in data formats prescri(ed in
the previous section. A,rimary /ist of k)y informant sor+)s and ro,s to *) m)t withdrin PSA wi// in+/d) *t not *) /imit)d to th) fo//owin
Program3level representatives &S$ and %APC$'at th) distri+t /)v)/ +an ,rovid) anov)rvi)w and +ont)8t of th) distri+t s+)nario2 k)y fa+ts a*ot th) int)rv)ntion2 history of
,rorams2 )ora,hi+ +ov)ra)2 and a,s in ,rorams )t+. in th) distri+t.
I N+Os and implementing partner representatives2 in+/din ,roram mana)rs and
non- eholders for ;R+s2 in+/din
-
8/12/2019 Final; Report Sanjay Goswami
41/79
+ha//)n)s. Th)s) +an h)/, id)ntify or /o+at)
-
8/12/2019 Final; Report Sanjay Goswami
42/79
-
8/12/2019 Final; Report Sanjay Goswami
43/79
-
8/12/2019 Final; Report Sanjay Goswami
44/79
;or mirants2 a/so +onsid)r diff)r)nt +at)ori)s of mirants 4).. +onstr+tion2 min)s2
arry2 ari+/tr)2 t)a ,/antation2 ,ort work)rs2 fa+tory work)rs5 in th) distri+ts
-II instrument)Th) KII too/ 4data +o//)+tion format5 in+/d)s /ist of )stions nd)r th)th)mati+ to,i+s ,rovid)d in Bo8 $. Th) th)m)s and )stion ar)as to *) +ov)r)d for )a+h
-
8/12/2019 Final; Report Sanjay Goswami
45/79
-
8/12/2019 Final; Report Sanjay Goswami
46/79
-
8/12/2019 Final; Report Sanjay Goswami
47/79
/)ad)rs2 m)m*)rs of th) +ommnity asso+iations5 of th) mirant +ommnity in th)domain7distri+tW
-
8/12/2019 Final; Report Sanjay Goswami
48/79
answ)r )stions and d)t)rmin) how o,)n/y and hon)st/y th)y answ)r th) )stions th)y ar)ask)d.
Parti+i,ants as )8,)rts")t th) ,arti+i,ants know that yo ar) th)r) to /)arn from th)m= thiswi// )sta*/ish a r)s,)+tf/ a,,r)+iation for th) va/a*/) +ontri*tions th)y mak).;ami/iarity with th) +ommnity and s)nsitiv) to,i+s Th) mod)rators mst hav) a *asi+awar)n)ss of s)nsitiv) iss)s so that no off)n+) or ins/t is +as)d to ,arti+i,ants.
)+oni?in and a,,r)+iatin ,arti+i,ants for th)ir tim) and +ontri*tionsTh) ,arti+i,antsmst *) thank)d for th)ir tim)2 ,arti+i,ation and th) va/a*/) information th)y hav) shar)d.
#, /istening s>ills) Good /ist)nin is th) k)y to +ond+tin ro, dis+ssions that wi// r)s/tin +o//)+tion of s)f/ information. B)in a ood /ist)n)r m)ans *)in an int)r)st)d1/ist)n)r. This is don) *y d)monstratin att)ntion to what th) ,arti+i,ants ar) sharin2 stayinn)tra/ orim,artia/2 and ,ra+ti+in si/)n+) a,,ro,riat)/y.
"ist)n +ar)f//y to ,arti+i,ants A+tiv) /ist)nin a//ows on) to ,ro*) )ff)+tiv)/y and ata,,ro,riat) ,oints drin Gs2 in+/din noti+) of *ody ,ostr) and fa+ia/ )str)s and +)sto )na) ,arti+i,ants.Im,ortan+) of n)tra/ity drin th) dis+ssion Th) mod)rators mst r)main as n)tra/ orim,artia/ as ,ossi*/). It h)/,s to s) ,hras)s /ik) Than you! That is hel"ful.1 !n) mstavoid +omm)nts that +an inf)r o,inion and im,os) jdm)nt on th) ,arti+i,ants.Gath)r hon)st informationGath)r information that is as hon)st as ,ossi*/). If ,arti+i,antss)ns) jdm)nt2 th)y may +han) th)ir r)s,ons)s to so+ia//y d)sira*/) r)s,ons)s rath)r thanr)f/)+t what th)y tr/y *)/i)v) or f))/ a*ot a to,i+.Si/)n+) )n+ora)s )/a*oration A//owin si/)n+) at tim)s )n+ora)s )/a*oration *y
,arti+i,ants *)+as) it iv)s th)m a +han+) to think a*ot what th)y want to say. Th),arti+i,ants mst *) a//ow)d ad)at) tim) to shar) and ,ro+)ss what has *))n shar)d.
C, $sing pro(es and as>ing clarif*ing questions) Pro*)s and +/arifyin )stions ar) anim,ortant ,art of dis+ssions and hav) two main ,r,os)s to h)/, +/arify what a r)s,ond)nthas said and to h)/, )t mor) d)tai/)d information on to,i+s of int)r)st. Pro*)s a//owr)s,ond)nts to ,rovid) mor) than jst on)-s)nt)n+) answ)rs to )stions.
E8am,/)s of ,ro*)sSom) ood )8am,/)s of ,ro*)s s)d to +/arify what an ro, dis+ssion r)s,ond)nt has saidin+/d)
P/)as) t)// m) 4mor)5 a*ot that:1Co/d yo )8,/ain what yo m)an *y:1Can yo t)// m) som)thin )/s) a*ot:1
,0
-
8/12/2019 Final; Report Sanjay Goswami
49/79
S)) thins from th)ir ,)rs,)+tiv) 0sin ,ro*)s for +/arifi+ation h)/,s on) ath)r oodinformation whi/) avoidin assm,tions. Pro*)s s+h as thos) a*ov) h)/, on) s)) thinsfrom th) ,)rs,)+tiv) of th) ,)rsons in th) ro, dis+ssion.Avoid makin assm,tions C/arifyin )stions and ,ro*)s askin for +/arifi+ation2d)tai/s2 and )8am,/)s iv)s th) r)s,ond)nt +/)s as to how s,)+ifi+ yo wo/d /ik) his7h)ransw)rs to *). Th) o,inions of r)s,ond)nts sho/d not *) assm)d *y th) ,arti+i,ants.Good ,ro*in do)s not /)ad It is im,ortant to avoid askin /)adin )stions that r)f/)+t
on)>s own o,inions or assm,tions a*ot a to,i+.Avoid askin /)adin )stions An )8am,/) of a /)adin )stion is Don#t you thin$1This ty,) of )stionin may /)ad r)s,ond)nts to answ)r )stions a++ordin to what th)ythink yo )8,)+t to h)ar rath)r than how th)y r)a//y f))/. Th) r)s,ond)nts may a/so want yoto /ook at th)m in a favora*/) way2 mat+hin yor o,inions rath)r than sharin what th)ytr/y *)/i)v) or hav) )8,)ri)n+)d.
%, ime management) This is ,)rha,s on) of th) most +ha//)nin as,)+ts of +ond+tinint)rvi)ws. It is im,ortant that th) ,arti+i,ants and th) mod)rator ar)) ,on th) amont oftim) th)y wi// s,)nd in th) dis+ssions and that this tim) wi// *) mana)d a,,ro,riat)/y sothat a// th) to,i+s +an *)+ov)r)d.
Mana) tim) drin th) dis+ssions: Individa/s /ik) to ta/k a*ot th)ir )8,)ri)n+)s and mayhav) a t)nd)n+y to o on and on a*ot th)m. Th) mod)rator mst str+tr) th) dis+ssion ina way that on) +an )/i+it a +om,/)t) r)s,ons) to )stions2 ,ro*in insihtf//y so that on)+an )t th) /)v)/ of r)ir)d d)tai/ to addr)ss th) iss)s ad)at)/y.K)), th) int)rvi)ws movin Po/it)/y mov)s th) dis+ssion forward wh)n what th)
r)s,ond)nt is sharin isnot v)ry s)f/ to on)s r)s)ar+h )stionsW A+know/)d) that yortim) to)th)r is wanin2 and th)r)ar) som) oth)r as,)+ts of th)ir work and )8,)ri)n+) thatyo want to *) sr) yo hav) tim) to /)arn a*ot and )8,/or) and2 for this r)ason2 yo ar)oin to mov) on.
4,: Note a>ing %uring +roup %iscussions)
!n) PSA t)am m)m*)r is assin)d th) task of takin not)s throhot th) G. )s,ons)s toto,i+s +an *) not)d nd)r )a+h to,i+ or )stion in th) PSA a/itativ) format. Additiona/
,a)s may *) s)d as n))d)d. #ot) takin drin G is an art= th) not) tak)r sho/d notatt)m,t to writ) in f// s)nt)n+)s2 *t s))k to +a,tr) th) k)y th)m)s and )ss)n+) of th)dis+ssion. K)y ,oints2 words and ,hras)s +an *) writt)n for )a+h to,i+ or )stion.
A// ,oints mst *) do+m)nt)d wh)n th)r) ar) m/ti,/) variations in r)s,ons)s2 and wh)n th)fa+i/itator smmari?)s th) dis+ssions2 th)s) n))d to *) writt)n down as w)//. Th)r) is non))d to asso+iat) nam)s with ,oints2 *t th) vi)ws of diff)r)nt ty,)s of m)m*)rs
,
-
8/12/2019 Final; Report Sanjay Goswami
50/79
-
8/12/2019 Final; Report Sanjay Goswami
51/79
Chapter 4
-1
-
8/12/2019 Final; Report Sanjay Goswami
52/79
O(jectives
$. ;)asi*i/ity ass)ssm)nt for im,/)m)ntin th) srv)y in s)/)+t)d domains.
%. 0nd)rstandin th) *a+krond +hara+t)risti+s of stdy ,o,/ation in a
domain4to ,/an IBBS im,/)m)ntin and to o*tain +ont)8ta/ information for
int)r,r)tation of IBBS r)s/ts s*s))nt/y5
3. Commnity *a+krond and ,r),aration *)for) srv)y ro//ot.
. 0nd)rstand th) ,r)dominant ty,o/oi)s to as+)rtain th) sam,/in m)thodo/oi)sto *) ado,t)d.
. Ass)ss th) homo)n)ity of distri+t is +as) of +om,osit) domains.
(. Id)ntify k)y +ommnity /)v)/ stak)ho/d)rs to *) invo/v)d in IBBS
&. ;a+i/itat) invo/v)m)nt of +ommnity from th) *)innin of IBBS
im,/)m)ntations.
D. Id)ntify ,ot)ntia/ +ha//)n)s in IBBS im,/)m)ntations so as ,/an th) mitiation
strat)i)s.
-*
-
8/12/2019 Final; Report Sanjay Goswami
53/79
Chapter 5
-+
-
8/12/2019 Final; Report Sanjay Goswami
54/79
Research Methodolog*
Research is nd)rtak)n within most ,rof)ssions. Mor) than a s)t of ski//s2 it is a way ofthinkin )8aminin +riti+a//y th) varios as,)+ts of yor ,rof)ssiona/ work. It is a ha*it of)stionin what yo do2 and a syst)mati+ )8amination of th) o*s)rv)d information to findansw)rs with a vi)w to instittin a,,ro,riat) +han)s for a mor) )ff)+tiv) ,rof)ssiona/
s)rvi+).
O(jectives;rom th) vi)w,oint of o*j)+tiv)s2 a r)s)ar+h +an *) +/assifi)d as
)s+ri,tiv)
Corr)/ation
E8,/anatory
E8,/oratory%escriptive r)s)ar+h att)m,ts to d)s+ri*) syst)mati+a//y a sitation2 ,ro*/)m2 ,h)nom)non
s)rvi+) or ,roramm)2 or ,rovid)s information a*ot 2 say2 /ivin +ondition of a +ommnity2or d)s+ri*)s attitd)s towards an iss).
Correlation r)s)ar+h att)m,ts to dis+ov)r or )sta*/ish th) )8ist)n+) of a r)/ationshi,7int)rd),)nd)n+) *)tw))n two or mor) as,)+ts of a sitation.
-,
-
8/12/2019 Final; Report Sanjay Goswami
55/79
!Gplanator* r)s)ar+h att)m,ts to +/arify why and how th)r) is a r)/ationshi, *)tw))n two ormor) as,)+ts of a sitation or ,h)nom)non.
!Gplorator* r)s)ar+h is nd)rtak)n to )8,/or) an ar)a wh)r) /itt/) is known or to inv)stiat)th) ,ossi*i/iti)s of nd)rtakin a ,arti+/ar r)s)ar+h stdy 4f)asi*i/ity stdy 7 ,i/ot stdy5. In
,ra+ti+) most stdi)s ar) a +om*ination of th) first thr)) +at)ori)s.
PSATh) stdy is *as)d on th) E8,/oratory r)s)ar+h wh)r) th) f)asi*i/ity of th) +ommnity and toinv)stiat) th) ftr) ass)ssm)nt of th) IBBS srv)y. Th) domain wh)r) PSA is to *) +ond+t)d wi// *) fina/i?)d. Th)s) domains for PSAwi// form th) niv)rs) of domains wh)r) IBBS +o/d ,ot)ntia//y *) +ond+t)d. Th) PSA
,ro+)ss in th)s) omains wi// ,rovid) data on th) f)asi*i/ity of IBBS in th)s) domains. PSA r)ir) Tar)t Int)rv)ntions 4TI5 and Stat) AIS Contro/ So+i)ty 4SACS5 nits to
*) )na)d whi+h /)ads to ,rovid) th) s)+ondary data whi+h wi// h)/, s to ,rovid) ,rimarydata for or IBBS srv)y. Th) +)nt)r +or) t)am wi// )na)d and +oordinat) th) ,ro+)ss of
s)+ondary data +o//)+tion with s,,ort from r)iona/ institt). This data wi// *) r)vi)w)d andana/y?)d to inform PSA fi)/d a+tiviti)s.
Inquir* Mode;rom th) ,ro+)ss ado,t)d to find answ)r to r)s)ar+h )stions - th) two a,,roa+h)s ar)- Str+tr)d a,,roa+h- 0nstr+tr)d a,,roa+h
Structured approach)
Th) str+tr)d a,,roa+h to iniry is sa//y +/assifi)d as antitativ) r)s)ar+h.
-
8/12/2019 Final; Report Sanjay Goswami
56/79
Th) ,rimary data was +o//)+t)d with th) h)/, of a nstr+tr)d2 Pro,)r S+h)d/) so as to )tth) ma8imm information from th) )s,ond)nt. S)+ondary data was +o//)+t)d from TI andSACS2 a vi)w to s,,/)m)nt th) ,rimary data.
Chapter 6
-.
-
8/12/2019 Final; Report Sanjay Goswami
57/79
-
8/12/2019 Final; Report Sanjay Goswami
58/79
$-#m*)r of Ma/) I0>s and ;)ma/) I0>s
Male
Feale
In Pnja* w) hav) FX Ma/) Inj)+tin r 0s)rs and X ;)ma/) Inj)+tin r 0s)rsMost/y f)ma/)s ar) from an+) ro,s and som) ar) in+/d)d in S)8 ,ra+ti+)s and som) ar);)ma/) S)8 9ork)rs.
%-#m*)r of s.
#i$$en I%U
&i'i!le I%U
In Pnja* n)ar a*ot ('X Inj)+tin r 0s)rs ar) visi*/) and n)ar a*ot 'X ar) hidd)n.Most of th)m ar) hidd)n main/y *)+as) of th)ir fami/y stats in so+i)ty.
-0
-
8/12/2019 Final; Report Sanjay Goswami
59/79
3- To, most +ha//)n)s in +as) of I0>s to ta/k with th)m.
-Som) s)stion from th) ro,s
Injecting %rug $sers &I%$s'
I0s ar) a
-
8/12/2019 Final; Report Sanjay Goswami
60/79
and th)ir s)8 ,artn)rs too. Int)rv)ntions that ar) im,/)m)nt)d )ar/y 4
-
8/12/2019 Final; Report Sanjay Goswami
61/79
-
8/12/2019 Final; Report Sanjay Goswami
62/79
R!S$/S AN% "IN%IN+S
It is )stimat)d that mor) than F'X of
-
8/12/2019 Final; Report Sanjay Goswami
63/79
Chandiarh.
Bathinda.
Grdas,r.
6a/andhar.
Ka,rtha/a.
"dhiana.
Amritsar.
Th) Resultsof this ,r) srv)i//an+) srv)y that th) ftr) srv)y wi// *) +ond+t in
th) month of !+to*)r-#ov)m*)r. A// th) ,o,/ation of s ar) h)r) in Pnja* som) ;)ma/) I0>s ar) a/so h)r) in Amritsar
and Grdas,r. Th)y ar) or+h)stra an+)rs and som) ar) invo/v)d in S)8 a+tiviti)s.
Th) Commnity /)ad)rs and P))rs ar) th) main ,)rsons to m))t Inj)+tin r 0s)rs
as th)y hav) inf/)n+) on th)m.
In Pnja* n)ar a*ot $2''' to %'2''' Inj)+tin r 0s)rs ar) h)r).
Inj)+tin r 0s)rs main/y s) Avi/2 #or,hin and aiji*aam drs for inj)+tin
,r,os). Som) s)
-
8/12/2019 Final; Report Sanjay Goswami
64/79
Conclusion
rin or K)y informant Int)rvi)ws 4KIIs5 and Gro, is+ssions with
th) +ommnity m)m*)rs of Inj)+tin r 0s)rs. Th) a) ro,2 th) +ov)ra) of iff)r)nt
G)ora,hi+ )ion ar) a v)ry s)nsitiv) ,art of th)s) kinds of +ommniti)s. 9h)n w) hav)int)rvi)w with th)m som) tim)s th) sitation was ot of +ontro/ th)n with th) h)/, of ,roj)+t
offi+)r who/) of th) sitation is +ontro//)d *y him or h)r.
Th) r)s)ar+h of th) visi*i/ity of th) s most of th)m ar) of ,oor fami/y th)y ar)
/a*ors and som) ar) hidd)n I0>s who ar) w)// s)tt/)d. Som) f)ma/)s ar) a/so h)r) who ar)
ind/in in th)s) a+tiviti)s most of th)m ar) dan+)rs in or+h)stra and som) ar) f)ma/) s)8
work)rs.
Th) tar)t in ftr) srv)y is '' I0 from )v)ry distri+t of Pnja* for
#AC!. Th)y wi// tak) B/ood sam,/) of )v)ry I0 and stdy th)ir B)havior a/so.
.,
-
8/12/2019 Final; Report Sanjay Goswami
65/79
-
8/12/2019 Final; Report Sanjay Goswami
66/79
-
8/12/2019 Final; Report Sanjay Goswami
67/79
. P/a+) of int)ra+tion ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ4!ffi+)7
-
8/12/2019 Final; Report Sanjay Goswami
68/79
PSA %ata Collection ool) hemes and +uides for I%$
Section) I%$) PRACIC! R!/A!% IN"ORMAION
Section /1 a. Can yo t)// s a*ot I0s in yor distri+t 4T)// s th) story5
M Sam,/) )stion
Sam,/) answ)r
Section /4 Ma/) v)rss ;)ma/)
M Sam,/) )stion
Sam,/) answ)r
Section /4 S*stan+)s 0s)d
M Sam,/) J)stion
Sam,/) Answ)r
Section /4 )/ar Partn)rs and r)/ationshi, sta*i/ity
M Sam,/) J)stion
Sam,/) Answ)r
Section /4 #)tworkin amon I0s
MSam,/) J)stion
Sam,/) Answ)r
Section /1) (. Can yo t)// s what ty,)s of ,/a+)s wh)r) I0s +onr)at)
M Sam,/) )stion
.0
-
8/12/2019 Final; Report Sanjay Goswami
69/79
Sam,/) answ)r
Section /4Ty,)s of ,/a+)s of +onr)ation
MSam,/) J)stion
Sam,/) Answ)r
Section /4
-
8/12/2019 Final; Report Sanjay Goswami
70/79
M Sam,/) J)stion
Sam,/) Answ)r
Section /4 Mark)t for+)sW
M Sam,/) J)stion
Sam,/) Answ)r
Section /1)d. Any oth)r information +o//)+t)d
M Sam,/) )stion
Sam,/) answ)r
Section) I%$) +!O+RAP;IC /OCAIONS
/2
-
8/12/2019 Final; Report Sanjay Goswami
71/79
Section /1)a. Can yo t)// s a*ot th) ,/a+)s wh)r) w) +an m))t I0 in th) distri+t- o+m)nt /ist of Broad B/o+ks7 towns
M Sam,/) )stion
Sam,/) answ)r
Section /4 ra/ ar)as
MSam,/) J)stion
Sam,/) Answ)r
Section /4 TI +ov)r)d */o+ks7 towns
MSam,/) J)stion
Sam,/) Answ)r
Section /4 #on- TI +ov)r)d towns
MSam,/) J)stion
Sam,/) Answ)r
Section /1)*.
-
8/12/2019 Final; Report Sanjay Goswami
72/79
Sam,/) Answ)r
Section /1 d. 9ho +an h)/, s to )t to som) I0 in th)s) ,/a+)sW
Section /4)Th) n)w/y id)ntifi)d ,/a+)s 4towns5
MSam,/) J)stion
Sam,/) Answ)r
Section /4)#on-TI +ov)r)d ar)as
MSam,/) J)stion
Sam,/) Answ)r
Section /4) "ist of ,)rsons2 ,osition2 why
MSam,/) J)stion
Sam,/) Answ)r
Section /1)). Any oth)r information +o//)+t)d
M Sam,/) )stion
Sam,/) answ)r
/*
-
8/12/2019 Final; Report Sanjay Goswami
73/79
Section) I%$) ;OSPOS AN% N!I+;#ORIN+ %ISRICS
Section /1 a. P/)as) t)// s a*ot th) sitations nd)r whi+h th) ,/a+)s wh)r) I0 +onr)at)2 +han)
M Sam,/) )stion
Sam,/) answ)r
Section /4Po/i+) r)/at)d fa+tors
MSam,/) J)stion
Sam,/) Answ)r
Section /4 S)asona/ variationsMSam,/) J)stion
Sam,/) Answ)r
Section /4A++)ss to s*stan+)s
MSam,/) J)stion
Sam,/) Answ)r
Section /4 Inj)+tion ,ra+ti+)s
MSam,/) J)stion
Sam,/) Answ)r
Section /1)N!I+;#ORIN+ %ISRICSSection /1)*. Can yo ,/)as) t)// s th) s+)nario of I0 ,r)s)n+) in th) n)ih*orin distri+ts
4to *) d)tai/)d for )a+h distri+t for +om,osit) domains5
Section /4)#am) of distri+tMSam,/) J)stion
Sam,/) Answ)r
Section /4) Conta+t TI or non TI. 4If TIs ar) not ,r)s)nt in *ord)rin distri+ts2 +o//)+t information on +onta+ts in th)
#)ih*orin distri+ts5
MSam,/) J)stion
Sam,/) Answ)r
Section /4)
-
8/12/2019 Final; Report Sanjay Goswami
74/79
Sam,/) Answ)r
Section /4)C/tra/ +hara+t)risti+s
MSam,/) J)stion
Sam,/) Answ)r
Section /4)E8t)nt of ,r)s)n+) of I0
MSam,/) J)stion
Sam,/) Answ)r
Section /4)@isi*i/ity and ,/a+)s of +onr)ationMSam,/) J)stion
Sam,/) Answ)r
Section /1)+. Any oth)r information +o//)+t)d
M Sam,/) )stion
Sam,/) answ)r
Section) I%$) P!OP/! ;A@IN+ IN"/$!NC! H P!OP/! .;O CO$/%
;!/P
Section /1)a. Can yo t)// s th) ,)rsons who th) I0 +ommnity +onsid)rs as a /)ad)r 4forma/ or informa/52 who +an h)/, s to )t th)ir
+oo,)ration. 4In+/d)s thos) who ar) a++)ss fa+i/itators and hindran+)s2 in+/din m)m*)rs of oth 7 oth)r ro,s and th)ir +onta+t
d)tai/s5
Section /4 #am)
MSam,/) J)stion
Sam,/) Answ)r
Section /4 Position
MSam,/) J)stion
/,
-
8/12/2019 Final; Report Sanjay Goswami
75/79
Sam,/) Answ)r
Section /4 9hy
MSam,/) J)stion
Sam,/) Answ)r
Section /4 Conta+t d)tai/s
MSam,/) J)stion
Sam,/) Answ)r
Section /1)*. 9ho )/s) +o/d of h)/, for s to *) a*/) to int)ra+t with s+h ,)rsons 4who hav) a++)ss to I0W5
Section /4 +onta+t nam)s
MSam,/) J)stion
Sam,/) Answ)r
Section /4 +onta+t ,/a+)s
MSam,/) J)stion
Sam,/) Answ)r
Section /4 +onta+t nm*)rs
MSam,/) J)stion
Sam,/) Answ)r
/-
-
8/12/2019 Final; Report Sanjay Goswami
76/79
Sections /1) c. In yor o,inion what is th) *)st way of ainin a++)ss to ,)o,/) havin inf/)n+) on I0
MSam,/) J)stion
Sam,/) Answ)r
Section /1)d. 9hat ar) th) oth)r fa+tors whi+h +an h)/, to ain +oo,)ration of I0W
Section /4) ;a+i/itators
MSam,/) J)stion
Sam,/) Answ)r
Section /4
-
8/12/2019 Final; Report Sanjay Goswami
77/79
Section /1 a. 9hat ar) ,/a+)s from wh)r) I0 +an a++)ss h)/,7s)rvi+)sW
M Sam,/) J)stion
Sam,/) Answ)r
Section /4) 9hat s)rvi+)s in+/din )n)ra/ and
-
8/12/2019 Final; Report Sanjay Goswami
78/79
Sam,/) Answ)r
Section /4) )asons *)hind s)stion
M Sam,/) J)stion
Sam,/) Answ)r
Section /1)+. Can yo ,/)as) t)// s a*ot any oth)r +ha//)n)s /ik)/y to *) fa+)d2 r)/at)d to +ond+tin srv)y in th) distri+t with
I0W
MSam,/) J)stion
Sam,/) Answ)r
Section /1)d. Any oth)r information +o//)+t)d
M Sam,/) )stion
Sam,/) answ)r
/0
-
8/12/2019 Final; Report Sanjay Goswami
79/79