Download - Facebook open graph Workshop - marketing movie content more effectively to your audiences
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fans for brands
OPEN GRAPH WORK-SHOP
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THE TALE OF THE UNKNOWN USER! Most entertainment brands know very little about the person who is
interacting with their online channels.
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Paul Adams From FacebookWith exponentially increasing information, and limited capacity for
memory, we will increasingly turn to others to help us decide.
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Social Apps
Web Apps
Mobile Apps
TV Apps
Websites, Mobile and Tablet Apps - Facebook ConnectFacebook - App Install
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APP PERMISSIONS
Privacy and the new currency of trust.
Your basic infoYour email
Search and share
Your complete guide Fusentast
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The dark past of apps
• Wall posting used to be very common: apps “helped” users to express themselves by posting on there behalf on their profiles and all their friends’
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People fear what they don’t understand
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People fear what they don’t understand
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People fear what they don’t understand
First, ask only for the bare minimum.
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Your basic info
Search and share quality iPad applications for your children.
Fusentast
Your complete guide to kids apps on iPad
FRIENDLIER APP PERMISSIONS
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People fear what they don’t understand
Throttle permissions by asking for them in the context where they’re going to be used
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Contextual Permissions - emphasize if you give this permission you get so much more from the service!
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WHAT KIND OF DATA IS AVAILABLE
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What data is out there?
friends· likes· songs· relationships· messages· email· articles· groups· location· events· games· notes·
photos· work history· status updates
AND custom app data
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Peter’s Open Graph DataBy accessing Peter’s social graph we now know who Peter’s
friends are, what things Peter likes, etc.
Friends Likes
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Who is Peter close to?This can be achieved through Open Graph analysis and further
Facebook app permissions
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What are his Close Friends actions within other Apps?
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BENEFITS TO YOU
• Pinpoint Individual Interests
• Portable profiles
• Cluster Analysis of Interests for Introducing Content
• How Groups and Individuals Influence Each Other
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The ability to organise content through the lens of:
I. Peter’s tastes
II. and what his ‘close’ friends want to interact with.
To any device Peter is using and through his Facebook experience.
BENEFITS TO YOUR USERS
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Recommendations Straight to Peter’s pocket
Tony & Heath are close friends to Peter
Meta data recommendations from the Peter’s Social
Graph
Tony & Heath are close friends to Peter
Films that Peter has said he wants to watch on Rotten
Tomatoes
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DEMO: http://friendlyartists.herokuapp.com/
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Phase-aware targeting
• People change all the time
• What they do, who they’re with, and their opinions keep evolving
• Using the open graph allows you to understand a person's profile in a given timeframe.
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Your Movie Tastes Stored against your Profile
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Watched
Points scored
Movies Shared
Rated
Want’s to see
Installed Scored
+ =
Personalized Content
Targeted Communication
Name: James Jones
Location: Denmark
Age: 38
Status: Married
College: Aberdeen Uni
Books
Movies
Friends
Social Data Capture
App & Website Behavior
Want’s to see
Applications Installed:
Movie Genre: Horror
Game Scores
Movies Shared
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Join Our Group
Continue the discussion on the Facebook group called - Fans for Brands
https://www.facebook.com/groups/157630474376944/