Download - Facebook for Authors | Advanced Strategies
Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
FACEBOOK FOR AUTHORS Advanced Strategies
Presented By: Cindy Ratzlaff
New York Times Front Page Style Section
Personal Profile and Fan Page
Fan Pages
Mirror the look and feel of your website
Can support applications such as contests and stores
Administrators of the page can remain private
Customize Opt in offers
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Profile
Must invite or accept friends Only profiles can invite people to “like” a page multi-level privacy settings options
#BEA-FB
Reaching Thousands in Seconds
Optimized Fan Page
Welcome Page with Video
About the Author
Other connections
Book Trailers as Welcome
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Authentic
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Zero to 6,000 in 45 days
Opt in Free
Opt in Free
Free to Fans
Opt in Free
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Contests Badges Specials Press Kit Viral Tools
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Free or Low Cost DIY Apps
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Live Author Events
Facebook Ads
To draw attention and monetize your efforts on Facebook, your page should have: Welcome tab with video or two part reveal tab Live link to Website Opt-in tab with Valuable Offer Social connections with Twitter, LinkedIn and YouTube tabs Live author chat options through Ustream, LiveStream or Linqto
Campaign based - Optional NorthSocial for Flash deals and Contests Wildfire for contests GoodReads AuthorPage E-commerce with Paypal, BigCommerce, Payvment, Ecwid
Anatomy of an Optimum Facebook Page
Resource directory Custom Page Designers
CustomFanPageDesigns.com or TweetPages.com
Online HTML Editor (to create your own custom tab) free-online-html-editor.com
Photo Hosting - flickr.com, PhotoBucket.com
Database Manager required for Opt-In box
ConstantContact.com, MailChimp.com, AWeber.com
Shopping Cart required to accept payments online 1ShoppingCart.com or Paypal.com
Free custom tabs – Involver.com
Contest app – Wildfire.com
Ecommerce apps – Payvment.com, Ecwid.com, BigCommerce.com
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Recommendations 1. Create a fan page in the authors name
2. Add a video welcome tab and set that as the default landing page
3. Invite at least 50 people to reach your 25 Fans/”Likers” needed to reserve your unique Facebook Page URL
4. Add live links to all the authors social sites and website
5. Add your Opt-In box to start building a mailing list
6. Add a Facebook Badge or Plug-in to the website or blog
7. Add a “Buy Now” option to Facebook
8. Engage with fans daily
Visit my websites at SocialMediaAcademyforWomen.com
and CindyRatzlaff.com
Connect with Me
Facebook.com/SocialMediaAcademyforWomen and BrandNewBrandYou
@BrandYou and @SMA4Women
25 Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010