eXtension: Integrating eXtension: Integrating Marketing and EducationMarketing and Education
Anne Mims Adrian, PhDeXtension - Auburn University
www.slideshare.net/aafromaa
twitter.com/aafromaa
Southern Region PLN Conference #PLN11
eXtensioneXtension
e-Extensione-Extension
eXtensioneXtension
ExtensionExtension
Extension Master Gardner Bloghttp://blogs.extension.org/mastergardener/
Blog comments from a how-to article Blog comments from a how-to article
Interested, interesting, not trying be Interested, interesting, not trying be “so important”“so important”
Facebook PostFacebook Post
Let’s talk poop--waste management Let’s talk poop--waste management
Livestock Poultry Environmental Livestock Poultry Environmental Learning CenterLearning Center
Livestock Poultry Environmental Livestock Poultry Environmental Learning CenterLearning Center
Livestock Poultry Environmental Livestock Poultry Environmental Learning CenterLearning Center
#ManureMonday reach is: 12-#ManureMonday reach is: 12-15,000 people with 26-34,000 15,000 people with 26-34,000 impressionsimpressions
Livestock Poultry Environmental Livestock Poultry Environmental Learning CenterLearning Center
52 webinars, 6,317 participants, in 4 years
50% 50% of producers implemented one or more of producers implemented one or more new practices to protect air or water quality.new practices to protect air or water quality.
In 2010, an estimated average of $800 value was given for the information provided through webinars and transferred to producers.
Livestock Poultry Environmental Livestock Poultry Environmental Learning CenterLearning Center
YouTubeYouTube HorsequestHorsequest
1 million + views2,024 subscribers
Ages of viewers55 - 65 19%45 - 54 43%35 – 44 15%Female 61%Male 39%
Horsequest e-newslettersHorsequest e-newsletters
4,550 subscribers75% made a change that improved horse health
30% made a change that saved an estimated average of $1,000
Possible economic impact is nearly $1.37 million.
YouTubeYouTube
eOrganic eOrganic 491,937 Views629 subscribers
Bee Health Bee Health 166,318 views589 subscribers
Ask an ExpertAsk an Expert
They believeeXtension answers
are trusted and unbiased.
56% of Ask an Expert users are NEW to Cooperative Extension.
New eXtension’s effortsNew eXtension’s efforts
Google AdwordsNon profit status with Google
Received $10,000 worth of Google Adwords
Facebook AdsStarting with blueberries
eXtension’s Strategic RoadmapeXtension’s Strategic Roadmap
CoPs and customers engage in active
learning and dialogue.
Learning NetworksLearning Networks
Process of network learning, adding
context to content by categorizing,
sense-making,
comment
and/or
remixing.
CurationCuration
How can we tap our networks How can we tap our networks to supplement and enhance to supplement and enhance our own content? How can we our own content? How can we gain the trust that fosters gain the trust that fosters future collaboration and future collaboration and information sharing? information sharing?
Three Lessons Higher Ed Web Communicators Can Three Lessons Higher Ed Web Communicators Can Learn from NPR's Andy Carvin - Learn from NPR's Andy Carvin - http://bit.ly/nTBQlT
References and ResourcesReferences and Resources
eXtension: Cooperative Extension’s 21st Century Network http://create.extension.org/sites/default/files/eXtension_summary_0.pdf
2011 - 2014 eXtension Strategic Roadmaphttp://create.extension.org/sites/default/files/FINAL%202011-2014%20Strategic%20Roadmap%206-3-2011_3.pdf
Three Lessons Higher Ed Web Communicators Can Learn from NPR's Andy Carvin - http://bit.ly/nTBQlT
Photo CreditsPhoto Credits
http://www.flickr.com/photos/manure/4931648783/
http://www.flickr.com/photos/manure/4931648783/
http://www.flickr.com/photos/aafromaa/4476928956/
http://www.flickr.com/photos/officialgdc/4944532949/in/photostream/
eXtension: Integrating eXtension: Integrating Marketing and EducationMarketing and Education
Anne Mims Adrian, [email protected]
www.slideshare.net/aafromaa www.slideshare.net/aafromaa
twitter.com/aafromaa
Southern Region PLN Conference #PLN11