Download - Enterprise Thinking - Spring 2011 - CP
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Enterprise Thinking - Spring 2011 - CP
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Me: Carolina de Assis Pires
• I’m an advertiser
• I make the best Brigadeiro in the world
• I’m confused
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Study in NY
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Enterprise Thinking Model
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Enterprise Thinking Model
• Strategizing: Go to NY, take some time off, study, decide what to do
• Learning: Taking Marketing and Pastry courses
• Performing: Putting my strategy in practice.
• Forecasting: Is there a better place to know trends than NY?
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Asking better questions increases your chances of creating better outcomes
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I realized that YES! I want open a Brigadeiro Organization!
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What would it take to open a Brigadeiro Organization?
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Cyclonic Strategic Thinking Model Is a universal strategizing tool that is really useful when you want to
create new products or services.
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Cyclonic Strategic Thinking Model
• Desire Outcome: Open a Brigadeiro Organization
• Strategy: Come to NY and Pastry Courses. Go back to Brazil and make a Strutucture to have this business in SP having a 50 foot wiew. (Work on GPP)
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GPP – Goldsmith Productivity Principle
80% System and Structure
20% People
. Me
Where 80% of an organization’s ability to compete is driven by its system and structure, and only 20% by its people.
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Cyclonic Strategic Thinking Model • Strategy of tatics:
Think how I’ll produce, marketing, sell and deliver the Brigadeiro.
• Tatics: Build a Kitchen in my house, make a nice website, make a launch event, organize a cash flow, hire someone to help me in the kitchen
• Execution: “When execution isn’t addressed properly, the entire
strategizing process is compromised.”
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Winning by a nose, loosing by a nose
You can rule everything because a little detail.
See the big picture but think about the details.
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Winning by a nose, loosing by a nose
• Think 100 times of all the details before launch. • Work only with the best product brands.• Taste all Brigadeiros before selling. • Look all packages before delivery. • Check the website and email frequently.• Research what the public think about your
product.• Know the exactly right time to launch or not
(Economics of Thinking)
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Economics of Thinking
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Economics of ThinkingAid you to maximize returns while minimizing costs ans
mitigating risks
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AlliancesIs a way to make business faster, better and cheaper.
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Critical Path Methods List Project Designation Imediate Predecessor Time in weeks
Take the Pastry Course then go back to Brazil A 10
Establishing or not Alliance (CST Model Process)
B A 3
Work on the System and Structure of the bussiness
C A.B 3
Hiring someone to help me in the kitchenD A,B,C 2
Work on the marketing of the organization (Website, Launch event, PR, etc)
E A,B,C 4
Post-launch evaluation and work on details. Having a 50,000 foot view.
F A,B,C,D 4
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Critical Path Methods
Total weeks Project: 24 weeks
A (10)A
(10) B (3)B (3)
D (2)D (2)
C (3)C (3)
E (4)E (4)
F (4)F (4)
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Thank You.