Enterprise Mobility: The New
Imperative
Scott Dillon, Industry Principal Mobility
20 June 2011
© 2011 SAP AG. All rights reserved. 3
Agenda
The World is Changing…Again
Current State of Mobility
What’s going on here?
Why does my business want/need a mobile platform?
What Should You Be Doing?
The World Is Changing…Again
© 2011 SAP AG. All rights reserved. 5
Reality #1: Information Explosion
CRM Data
COPA Data
GP
S
Demand Planning
Speed
Velocity
Transactions
Opport
unitie
s
Se
rvic
e C
alls
Customer
Sales Orders
InventoryE
mails
Tw
eets
Planning
Things
MobileIn
sta
nt M
essa
ge
s
© 2011 SAP AG. All rights reserved. 6
Reality #2: ‘Consumerization’ of IT
“Requires shift in thought from transactions to interactions.
Need to make and deliver offers in real-time.”
Geoffrey Moore
“The Future of Enterprise IT 2010 –2020. From Systems of Record to Systems of Engagement
Expectation to make decisions in Real Time
Operational excellence requires being able to
make decisions at moments of risk
Product leadership require being able to make
decisions at moments of adoption
Customers expect business experience
to be as satisfying as personal experience
Both expect instant, correct answers to any
question
© 2011 SAP AG. All rights reserved. 7
Speed of Business ChangeYears It Took to Reach a Market Audience of 50 Million
Radio
38 years
TV
13 years
Internet
4 years
iPod
3 years
2 years
Source: Data, Data, Everywhere - The Economist, 2/25/11
Current State of Mobility
© 2011 SAP AG. All rights reserved. 9
There Are More Mobile Phones
Than Toothbrushes (5B vs 2.2B)
© 2011 SAP AG. All rights reserved. / Page 9
© 2011 SAP AG. All rights reserved. 10
Mobile Price/Function WAY Up
1973 Motorola Dynatec
Price $19,000 (Adjusted to today’s
dollars)
2007 Sold 59M iPhones
Price $99
Apps 1 - Dial tone! Apps 225,000 – 3B downloads
© 2011 SAP AG. All rights reserved. 11
Data Access Expectations Have Changed Dramatically
Billions Pages indexed
1 B Requests a day
0.5 Second Response
1985
29 Documented Volumes
28 K Pages of print
15 Editions Since 1793
2010
© 2011 SAP AG. All rights reserved. 12
Mobile is White HotDramatic Innovation in Devices and Apps
• 3M iPads Sold in 80
Days
• +1B connect to internet
on non-PC platforms
today
• Today, ~450K Mobile Apps
• Corporate Apps accessed
via SmartPhones +43%
CAGR (2008-2013)
• 1.7M iPhone 4 Devices
Sold in 3 Days! (77%
Upgrades)
• Today, 150M Facebook
Mobile Users
* Source: Juniper Research
© 2011 SAP AG. All rights reserved. 13
IT Readiness – Here come the devices
© 2011 SAP AG. All rights reserved. 14
Mobilizing the Enterprise Is Complex
Device and Backend Diversity
Device Choice
Device & App Management
Development Tools & TCD/TCO
SecurityEase of Use
Apps & More Apps!
End User Requirements
Enterprise Requirements
© 2011 SAP AG. All rights reserved. 15
Mobility is Changing the Way We Work
of all workers will
be mobile by 2012***
*Source: “Understanding Information Worker Smartphone Usage,” Forrester Research, Inc., November, 2009.
**“Technology Populism Fuels Mobile Collaboration,” Forrester Research, Inc., July, 2009.
***IDC 2008
of the global workforce
will be mobile information
workers by 2012*
What are customers doing?
© 2011 SAP AG. All rights reserved. 17
FOCUS AREAS IN MOBILE APPLICATIONS
•CRM
•FIELD SERVICE
•MICRO APPLICATIONS
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Account & Contact
Management
Activity Management
Lead & Opportunity Management
Analytics & Reporting
Sybase Mobile Sales for SAP CRM
© 2011 SAP AG. All rights reserved. 19
1. Mobile field
worker sends
approval request
Field Service: Old Versus New
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1. Mobile field
worker sends
approval request
2. Manager, at
airport, gets
notification email
Workflow: The old way
© 2011 SAP AG. All rights reserved. 21
1. Mobile field
worker sends
approval request
2. Manager, at
airport, gets
notification email
3. Manager has to
wait until he gets
online at the hotel
to approve
request
Workflow: The old way
© 2011 SAP AG. All rights reserved. 22
1. Mobile field
worker sends
approval request
2. Manager, at
airport, gets
notification email
3. Manager has to
wait until he gets
online at the hotel
to approve
request
4. Mobile field
worker returns
next day to
complete repair
Workflow: The old way
© 2011 SAP AG. All rights reserved. 23
1. Mobile field
worker sends
approval request
Workflow: The new way
© 2011 SAP AG. All rights reserved. 24
1. Mobile field
worker sends
approval request
2. Manager, at
airport, gets
workflow
notification and
instantly approves
request, no longer
having to wait until
he is online at the
hotel
Workflow: The new way
© 2011 SAP AG. All rights reserved. 25
1. Mobile field
worker sends
approval request
2. Manager, at
airport, gets
workflow
notification and
instantly approves
request, no longer
having to wait until
he is online at the
hotel
3. Mobile field
worker receives
the approval and
proceeds with
repair
Workflow: The new way
© 2011 SAP AG. All rights reserved. 26
Windows Mobile
© 2011 SAP AG. All rights reserved. 27
iPhone
© 2011 SAP AG. All rights reserved. 28
iPad
© 2011 SAP AG. All rights reserved. 29
Is there a place for MICRO APPS?S
hare
d S
erv
ice D
eliv
ery
SA
P N
etW
eaver
Human Capital
ManagementTalent Management
Workforce Process
ManagementWorkforce Deployment Travel Management
FinancialsFinancial Supply Chain
ManagementTreasury Financial Accounting
Management
AccountingCorporate Governance
Product Development &
Collaboration
Product
Development
Product Data
ManagementProduct Intelligence
Product
Compliance
Document
Management
Tool and
Workgroup
Integration
ProcurementPurchase Requisition
ManagementOperational Sourcing
Purchase Order
ManagementContract Management Invoice Management
Operations: Sales and
Customer ServiceSales Order Management Aftermarket Sales and Service
Operations:
ManufacturingProduction Planning Manufacturing Execution Manufacturing Collaboration
Enterprise Asset
Management
Investment
Planning &
Design
Procurement &
Construction
Maintenance &
Operations
Decommission &
Disposal
Asset Analytics
& Performance
Optimization
Real Estate
Management
Fleet
Management
Operations: Cross
Functions
Quality
Management
Environment, Health and
Safety Compliance
Management
Inbound and
Outbound
Logistics
Inventory and
Warehouse
Management
Global Trade
Services
Project and
Portfolio
Management
© 2011 SAP AG. All rights reserved. 30
MICRO APPSEmployee Lookup ERP LookupTravel Capture
Consumer Mobile Apps: Simple UI, Single Purpose, Instant Value
Value Proposition
Instant Development Instant Value Instant ROI
SAP VisionInstant Value Applications for Enterprise Mobility
© 2011 SAP AG. All rights reserved. 31
Execs
Line of Business
Managers
Task & Business Users
CRM
Scheduling
& DispatchTime &
Expense
Field
Service
Approvals
Calendars
Approval
Requests
Instant Value Applications in the Enterprise
Mo
bile E
nte
rpri
se A
pp
licati
on
Pla
tfo
rm
Contacts
Dashboards
What Should You Be Doing?
© 2011 SAP AG. All rights reserved. 33
You Need A Strategy…
*source: Gartner 2010
By 2013, a typical Fortune 1000 corporation delivering
B2E and B2C applications will use at least six different
combinations of mobile platform, architecture and
development tools*
By 2014, 60% of Fortune 1000 corporations will have
failed to put a comprehensive mobile strategy in place,
leading to considerable overspending
© 2011 SAP AG. All rights reserved. 34
Sybase Unwired Platform
Increasing Mobile Complexity
Multiple Platforms, Multiple Systems
=
Unmanageable Complexity!
Hetereogeneous
data sources
Databases
Web
Services
Software
applications
Android
Blackberry
iPhone
Symbian
Windows
Windows
Mobile
© 2011 SAP AG. All rights reserved. 35
Some things just go better together
Strawberries and xxx
Wine and xxx
Eggs and xxx
Beer and xxx
Mobile Applications and xxx
Chocolate
Cheese
Bacon
Pizza
Device Management
© 2011 SAP AG. All rights reserved. 36
Managing and Securing The Device Life Cycle
Provision
Manage• Assign group membership and policies
• Configuring device for connectivity
• OTA delivery of management client
• Initial application deployment
Secure• Establish security policies
• Initialize power-on password
• Install and encrypt data on device
• Install & configure AV, firewall,
port/peripheral controls
© 2011 SAP AG. All rights reserved. 37
Managing and Securing The Device Life Cycle
Production
Manage• Track asset data
• Update/repair software
• Monitoring & self-healing
• Maintain/modify device & app configuration
• Distribute & update LOB data & files
• Software license usage and tracking
• Scheduled and automate activities
• Remote Control of devices
Secure• Back-up device data
• Apply patch and security updates
• Enforce security policies
• Monitor/track security violations/threats
• Compliance activity logging
Provision
Manage• Assign group membership and policies
• Configuring device for connectivity
• OTA delivery of management client
• Initial application deployment
Secure• Establish security policies
• Initialize power-on password
• Install and encrypt data on device
• Install & configure AV, firewall,
port/peripheral controls
© 2011 SAP AG. All rights reserved. 38
Managing and Securing The Device Life Cycle
Manage• Reprovision/reimage device
– Replacement device-same user
– Repurposed device
• Redeploy software assets
• Restore data (after device kill)
Decommission
Production
Manage• Track asset data
• Update/repair software
• Monitoring & self-healing
• Maintain/modify device & app configuration
• Distribute & update LOB data & files
• Software license usage and tracking
• Scheduled and automate activities
• Remote Control of devices
Secure• Back-up device data
• Apply patch and security updates
• Enforce security policies
• Monitor/track security violations/threats
• Compliance activity logging
Provision
Manage• Assign group membership and policies
• Configuring device for connectivity
• OTA delivery of management client
• Initial application deployment
Secure• Establish security policies
• Initialize power-on password
• Install and encrypt data on device
• Install & configure AV, firewall,
port/peripheral controls
Decommission
Secure• Disable lost/stolen device
– Remote kill/lock
– Access violation lock
– “Data fading”
• Disable device, network, application
access
© 2011 SAP AG. All rights reserved. 39
To MEAP or Not to MEAP?
# A
pp
lic
ati
on
s a
nd
/or
Da
ta S
ou
rce
s
# Device Types
Mobile Enterprise
Application
Platforms
Point Solutions &
Pre-packaged
ApplicationsSingle Platform
ADEs
Mobile Enterprise Application Platforms deliver the greatest
value for enterprises seeking to deploy a large number of
applications to a diverse set of devices
© 2011 SAP AG. All rights reserved. 40
MEAPs Drive Benefits Now and Provide Strategic Value in the Long
Run
A “Best in Class Mobility Strategy”
results in a 71% lower TCO
compared to poorly implemented
mobile solutions.
-E Commerce Times, Feb 2010
“More than 95% of organizations
will be choosing MEAP… as their
primary mobile development
platforms through 2012”
-Gartner
DELL or Future Shop
© 2011 SAP AG. All rights reserved. 41
Scotts Question List
1. Devices are coming…FACT!
2. Will you support all devices?
3. How will you provide basic device
support across multiple platforms?
4. How will you build, deliver and securely
deploy applications to all different device
types?
5. What will be the first application you
deploy?
Thank You!