Download - Engaging Interactive Ads | Episode 2
Engaging Interactive Ads | Episode 2
• Tablet Engagement Metrics
• Building Engaging Ads
• Travel Case Study
ENGAGMENTMETRICS
See Infographic: http://www.medialets.com/mobile-rich-media-benchmarks-q1-2012/
Most Common Tablet Ad Formats
Banner
Expandable
Interstitial
0% 10% 20% 30% 40% 50% 60% 70%
Tablet %
See Infographic: http://www.medialets.com/mobile-rich-media-benchmarks-q1-2012/
Tablet Engagement Rate
Engagements / Expands
Engagements / Impressions
0% 2% 4% 6% 8%10%
12%14%
16%18%
Tablet %
See Infographic: http://www.medialets.com/mobile-rich-media-benchmarks-q1-2012/
Video In Tablet Ads (30%)
Ads That Include VideoAll Ads
BUILDING ENGAGING ADS
See Econsultancy: Tablets: the opportunity for marketers.
“A call-to-action button that used a finger slide instead of a tap generated 9.2% more online registrations…”
SLIDE LEFT
See Infographic: http://www.medialets.com/mobile-rich-media-benchmarks-q1-2012/
Including video, games or a product catalogue can drive
time spent to over
1 Minute
See Infographic: http://www.medialets.com/mobile-rich-media-benchmarks-q1-2012/
Adding Video Can Improve Engagement Rate By Over
35%
CASESTUDY
Users can slide the units open, providing a greater level of brand engagement than click-through without leaving the page. The average open rate was 8.76%.
DAY 1
2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 190.00
2.00
4.00
6.00
8.00
10.00
12.00
14.00
Open Rate – AdTouch Campaign (8.76%)Number of Opens/Number of Impressions
The average interaction rate from the campaigns was 14.71%. Over 2X higher than regular, non-AdTouch expandable rich media.
DAY 1
2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 190.002.004.006.008.00
10.0012.0014.0016.0018.00
Interaction Rate – Campaign (14.71%) Total Number of Interactions/Number of Impressions
Metric Rich Media Expandable
AdTouch
Interaction Rate *4.44% 14.71%Open Rate NA 8.76%Interaction Click-Through Rate
*0.92% 1.71%
AdTouch provides twice the engagement rate of rich media expandables. All using iAB standard ad sizes and trafficked as if they were standard ads.
*Source: https://wiki.pointroll.com/download/attachments/179110155/PointRoll+2011+Benchmarks+Report.pdf
• Social Media Opportunities
• “Shareable” Content
• Amazing Examples
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