engaging interactive ads | episode 2
DESCRIPTION
For episode 2, we’ll try to dissect what it takes to create engaging interactive ads. We’ll try to find the answer to what makes customers nowadays tick. And how interactive ads have changed the advertising landscape. We’ll find the answer to the question: What makes customers really glued and give you generously more than 60 seconds of fame that can immediately become the talk of the town? Watch and learn how seemingly mundane changes can really create a huge impact! Learn more at http://www.tabletadvertisingpros.comTRANSCRIPT
Engaging Interactive Ads | Episode 2
• Tablet Engagement Metrics
• Building Engaging Ads
• Travel Case Study
ENGAGMENTMETRICS
See Infographic: http://www.medialets.com/mobile-rich-media-benchmarks-q1-2012/
Most Common Tablet Ad Formats
Banner
Expandable
Interstitial
0% 10% 20% 30% 40% 50% 60% 70%
Tablet %
See Infographic: http://www.medialets.com/mobile-rich-media-benchmarks-q1-2012/
Tablet Engagement Rate
Engagements / Expands
Engagements / Impressions
0% 2% 4% 6% 8%10%
12%14%
16%18%
Tablet %
See Infographic: http://www.medialets.com/mobile-rich-media-benchmarks-q1-2012/
Video In Tablet Ads (30%)
Ads That Include VideoAll Ads
BUILDING ENGAGING ADS
See Econsultancy: Tablets: the opportunity for marketers.
“A call-to-action button that used a finger slide instead of a tap generated 9.2% more online registrations…”
SLIDE LEFT
See Infographic: http://www.medialets.com/mobile-rich-media-benchmarks-q1-2012/
Including video, games or a product catalogue can drive
time spent to over
1 Minute
See Infographic: http://www.medialets.com/mobile-rich-media-benchmarks-q1-2012/
Adding Video Can Improve Engagement Rate By Over
35%
CASESTUDY
Users can slide the units open, providing a greater level of brand engagement than click-through without leaving the page. The average open rate was 8.76%.
DAY 1
2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 190.00
2.00
4.00
6.00
8.00
10.00
12.00
14.00
Open Rate – AdTouch Campaign (8.76%)Number of Opens/Number of Impressions
The average interaction rate from the campaigns was 14.71%. Over 2X higher than regular, non-AdTouch expandable rich media.
DAY 1
2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 190.002.004.006.008.00
10.0012.0014.0016.0018.00
Interaction Rate – Campaign (14.71%) Total Number of Interactions/Number of Impressions
Metric Rich Media Expandable
AdTouch
Interaction Rate *4.44% 14.71%Open Rate NA 8.76%Interaction Click-Through Rate
*0.92% 1.71%
AdTouch provides twice the engagement rate of rich media expandables. All using iAB standard ad sizes and trafficked as if they were standard ads.
*Source: https://wiki.pointroll.com/download/attachments/179110155/PointRoll+2011+Benchmarks+Report.pdf
• Social Media Opportunities
• “Shareable” Content
• Amazing Examples
Connect to Learn More…
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