1. Elephant Camo: Getting Big Data to Blend In

2. Elephant Camo: Getting Big Data to Blend In -. ._. ... . . _.. :.. ... ... ... -.. ... _ We begin lllerally - with a bang, mma. .n. ... ... . . ... ... ..u. buslna6aWIIrvIrvRIvDr1nuueJar. he mmmmqmmm

3. We begin - literally with a In 1802, Eleuthre Irne du Pont founded a business in Wilmington, Delaware, for the purposes of making what he knew: Fast-forward 100 years and DuPont is wildly successful, manufacturing cellulose, lacquers, and practically every kind _ of industrial chemical in use. Which brings in a lot of money. .. and a

4. It's practically a problem of too T : i'r business. By 1912, Pierre S. duPont decided it was a good idea to diversify, so he added some growth stocks to his company's portfolio. His particular focus was a plucky new company called General Motors in a brand new industry: the automobile. Business went well, but knowing just N : w ~+r= .W became a : I: ': V '. :r'

5. Call it a turn-of-the century level l tr rlur -7 I-JL0; l.4. "-ta; i _ '4. 4 ; i i_ 9 i- y l~ ; um. ft. 9 o. ul. . . r. DuPont had plenty of numbers on their businesses, but when you're involved in everything from cars to _y cellulose to combustables, how can you compare ' them all together? It took Donaldson Brown, a Virginia Polytech grad and former explosives salesman to bring it all together, in an efficiency report he would submit later that same year DuPont started investing in GM. It included a formula he created called "Return on lnvestment": 7 i.

6. The same problems exist today, at a 21st-century level. - Businesses need not just better / faster/ smarter answers, but correct questions to find them. - Data scientists often have to venture far afield to find these answers - far beyond what their organizations may know or even yet trust. - Decision makers exist in a world of "automagical" things, and expect nothing less from Big Data It's not just about conquering the elephant, it's about making it fit in.

7. Want to learn more about Elephant Camo? If you're interested in learning about how to not just make Big Data work, but actually fit it in your organization's culture, I hope you'll vote for my SXSW proposal on this very topic. Vote now! http: [[bitlyzelephantgamopitgh

8. Elephant Camo: Getting Big Data to Blend In .4.. ... m.. .,. ... . Thanks for your vo: e!