Download - Effective public communication final
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EFFECTIVE PUBLIC COMMUNICATION
OLD SCHOOL CAFÉ vs. MODERN CAFÉ
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CHEONG FOH CAFÉ vs. GEOGRAPHER CAFÉ
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CHEONG FOH CAFÉ
Founded: 1954 by Mr. Chong York Lee Address: 1, Lorong Gopeng, 41400 Klang, Malaysia. Number of employees: 10 Number of customers: 500- 600/daily Customer range: From young adults to loyal old customers
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GEOGRAPHER CAFÉ
Founded: August 1999 by Peter and his friends Address: 83, Jalan Hang Jebat, 75200 Melaka, Malaysia. Number of employees: 15 Number of customers: 500- 600/daily Customer range: Tourist
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CHEONG FOH CAFÉ
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ANOTHER FAMOUS CAFÉ IN KLANG
COMPETITORS
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(1) Pricing
(2) Advertisement
(3) Variety of Dishes
(4) Quality of Food
(5) Quality of Service
(6) Atmosphere
STRATEGIES
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OBSTACLE AND CHALLENGES
“Armed with passion, determination, hard work, good training (and most importantly a good team of staff), you'll have no problem in the industry.”
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• Established 60 years ago
• Family business
• Surrounded by cafés and bistro
NATURE OF BUSINESS
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TEH C SPECIAL COFFEE
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TOAST HALF- BOILED EGG
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COFFEE POWDER HOMEMADE KAYA
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GEOGRAPHER CAFÉ
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HEALTHY COMPETITONS
COMPETITORS
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(1) Advertisement
(2) Variety of Dishes
(3) Quality of Food
(4) Quality of Service
(5) Atmosphere
STRATEGIES
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OBSTACLE AND CHALLENGES
"Treat your customers how you'd like to be treated as a customer yourself. If you won't drink this drink you just made, don't ever serve it to your customers. Same goes for food."
- Kristine Tang, manager of Geographer café
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• Surrounded by cafés and bistro
• Very outstanding due to its historical background and their good principle
• Serves healthy food
NATURE OF BUSINESS
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TOM YAM COCONUT SOUP SWEE SOUR CHICKEN
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CORONA EXTRA COFFEE PLUM JUICE
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CHEONG FOH CAFÉ
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CHEONG FOH CAFÉ- FUTURE PLAN
? COMING
SOON
C U LATTE
HEADQUATER BRANCH
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EXPANSION OF CHEONG FOH CAFÉ
ECONOMY RICE FACTORY PRODUCTION
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SUSTAIN
GOOD RELATIONSHIP PARTNER NETWORK
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GEOGRAPHER CAFÉ
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GEOGRAPHER CAFÉ- FUTURE PLAN
EMPLOYEE TRAINING BUSINESS MODEL (ADVERTISEMENT & etc.)
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EXPANSION OF GEOGRAPHER CAFÉ
LOCATE ANOTHER NEW BRANCH SOCIAL MEDIA
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SUSTAIN
MARKET RESEARCH Are the competitors making better products? Market in good response on products?
FEEDBACK FROM CUSTOMERS