Effective Communication for Ministry through Technology
Objective: At least one step you can take in the next three months and another long-
term step.Your goal: Make your ministry more social
and more mobile-friendly.
with Sus Schmitt and a panel of Cru experts
Follow e4e: eQuipping for eMinistry blog
Basic Building Blocks for Staff
Your Web Presence
Your Database
Your Social Media
Keep in Mind
1. How can I have more social connection?2. How does my content look on a mobile
device?3. Does my reader have to do too many
clicks to get to where I want them to go (less is better)?
Basic Tools for Cru Staff
Give.cru.org
TntMPD or MPDx
Cru Mail or MailChimp
Facebookwith Lists
Try Regular eNewsletters
Give.cru.org
TntMPD or MPDx
Cru Mail and MailChimp
Facebookwith Lists
MailChimp
stats
Most of your friends
Post mailing on Facebook
Please stop eMailing PDF letters unless someone needs to print your letter.
Update Your Give Site
Add a photo or two, ministry story, bio, and one or two links.
Search for “give. cru.org “ on equipping4eMinistry.wordpress.com
•Add an optional header photo.•Learn how on e4e
Make Lists and Links
Give.cru.org with great photo and ministry story
TntMPD or MPDx
eMail with link
Check Facebook
lists
Financia
l partn
er click
s on
link in
eMail to donate
Donor
“foll
ows”
you
An MPD list on Facebook
Which Social Network?
Give.cru.org with great photo and ministry story
TntMPD or MPDx
eMail with links
Facebook, Twitter,
LinkedIn?
Choose a Database
Give.cru.org
TntMPD or MPDx
Cru Mail with link to give.cru.org
Facebookwith Lists
Donations
synced
Address & eMail
address synced
Keep in Mind
1. How can I have more social connection?2. How does my content look on a mobile
device?3. Does my reader have to do too many
clicks to get to where I want them to go (less is better)?
Can You Be More Social?
Update your website
TntMPD or MPDx
Mention update in eMail
Post from your site on Facebook
Your Website Needs a Feed
• The old website concept: a resource site to send people to or that you’d hope they’d visit regularly.
• If you have a website you need an RSS feed, that is, a way for them to “subscribe”.
• RSS = Really Simple Syndication• Feed• Aggregator (Feedly, etc.)
Blog & MailChimp Option
Post regularly on a “website” blog
TntMPD or MPDx
RSS feed through MailChimp
FB & Twitter links to web
content
NOTE: someone m
ay ch
oose to re
ad
your b
log through an aggre
gator.
Patrick’s first day at the beach
Your Website Needs to BeMobile-Friendly
•How your web site might look on a cell phone if it’s not mobile-friendly.•Look for “responsive” themes that adjust to phones, iPads, laptops,…
Effective Communication for Ministry through Technology
Get more help from Sus througheQuipping4eMinistry.wordpress.com
with Sus Schmitt and a panel of Cru experts