How to win the Zero Moment of Truth
Stephen Kenwright, Head of Search@stekenwright
http://b3.io/FirstMoment
@stekenwright
@stekenwright
http://b3.io/ZeroMoment
@stekenwright
@stekenwright
@stekenwright
@stekenwright
@stekenwright
@stekenwright
Source: Nielsen
@stekenwright
@stekenwright
These aren’t the sites you’re looking for
@stekenwright
The current
CITATIONS
BUILD
CONVERSATIONS
NEWS
Popularity
LINKS
Authority Relevance
Freshness
is listening to…
DESIGN
CONTENT
PLATFORM
Engagement
UX
StructureQuality
@stekenwright
http://b3.io/PopularityVsAuthority
@stekenwright
Build Links ?
Profit
@stekenwright
What is the most important factor in the design of a website?
The website makes it easy for me to find what I want
The website offers a cutting edge interactive experience
The website has a beautiful appearance
Other
@stekenwright
Content
Content
Content
@stekenwright
+2,800%TRAFFIC
INCREASE
@stekenwright
@stekenwright
Manual Action/Panda
Manual Action Revoked
Content Strategy
No Link Building
@stekenwright
@stekenwright
@stekenwright
@stekenwright
@stekenwright
@stekenwright
