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Whirlpool EMEA
Project Work 03 – Master RUO 2013/2014
Gruppo E-recruitment
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Introd
uzio
ne
Benchmarking
Upgrade
Propost
e opera
tive
E-Recruiter oggi
Conclusioni
Il soci
al app
licato
alla te
oria
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Benchmarking
Upgrade
Propo
ste op
erative
E-Recruiter oggi
Conclusioni
Whi
rlpoo
l EM
EAIl
prog
etto
Il soci
al app
licato
alla te
oria
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Whi
rlpoo
l EM
EAIl
prog
etto
BenchmarkingUpgrade Linkedin
Proposte operative
E-Recruiter oggiConclusioni
Il soc
ial a
pplic
ato
alla te
oria
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1911: Upton Machine Company
1950: Marchio Whirlpool
1988: Join Venture PhilipsWhirlpool International
2006: Best World Seller Appliances
2011: da Europe a Whirlpool EMEA
Storia aziendale
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I marchi nel mondo
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Ipotizzare linee guida per i reclutatori di Whirpool per migliorare il processo di e-recruiting attraverso LinkedIn
Capire come ottimizzare il social per il talent branding
Sviluppare nuove strategie di comunicazione HR
Benchmarking pagine LinkedIn concorrenti e Top Employer Brand
Obiettivi del progetto
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• Ricerche preliminari• Raccolta informazioni• Studio delle pagine WFU e
• Studio dati e benchmarking• Ricerca biblografica
• Analisi classifiche E.B.• Stesura progetto• Canali extra LinkedIn
• Skype meeting Dott.ssa Squizzato• Analisi dei bisogni
• Incontro in sede con Dott.ssa Squizzato e Dott. Gentile
• Confronto richieste/proposte• Sviluppi del progetto
Fase 1
Fase 2
Fase 3
Fase 4
Fase 5
Fase 6• Chiusura progetto• Elaborazione strategia finale
Le fasi
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Whi
rlpoo
l EM
EAIl
prog
etto
Il soc
ial app
licat
o
alla te
oria
BenchmarkingUpgrade Linkedin
Proposte operative
E-Recruiter oggiConclusioni
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Employer Branding
Attraction + Retention =
Valore aggiunto, innovazione
E-Recruitment Ampio bacino di candidati Ridurre i costi e tempi Screening basato su parametri Più efficienza reclutamento e selezione
Cornice teorica
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Condivisione diretta su LinkedIn Contenuti didattici e testimonianze
Video sharing Condivisione contenuti
aziendali
Promuovere gli obiettivi di un’azienda Pubblicizzare prodotti e servizi Mettere in mostra iniziative qualificanti
Social media
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Whi
rlpoo
l EM
EAIl
prog
etto
Il soc
ial app
licat
o
alla te
oria
BenchmarkingUpgrade Linkedin
Proposte operative
E-Recruiter oggiConclusioni
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73276 Follower
2114 Follower
Whirlpool in LinkedIn
Pagine Ufficiali
78237 Follower
Potenziali aree di intervento
Inserimento collegamento tra le
pagine
Aggiornamenti costanti
Sfruttare tutti i servizi offertiPagine Marchio
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0 1 2 3 4 5 6 7 8 9
Follower / Employees ToTC 2014
Analisi 1
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0 2 4 6 8 10 12 14 16 18
Analisi 2
Follower / Employees Competitors
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0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%70%
12%13%
4%5%
16%48%
36%23%
12%12%
6%21%
Employees presenti su Linkedin
Analisi 3
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Whirlpool
Mercuri urval
McAfee
Samsung
Antal
BAT
PT
Tektronik
0 1 2 3 4 5 6 7
Ruolo Key Account Manager Moscow
Rapporto Candidature/Giorni
Analisi 4
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Whi
rlpoo
l EM
EAIl
prog
etto
Il soc
ial app
licat
o
alla te
oria
BenchmarkingUpgrade Linkedin
Proposte operative
E-Recruiter oggiConclusioni
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Pagine LinkedIn Ideale
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BLOG
Green Economy Blogger al forno
Ambiente, ecosostenibilità Cucina, Persone
Blog
Chiusura!
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BLOGCONTENUTI DIFFUSIONE
RECLUTAMENTO
LinkedIn come Blog, Vita aziendaleed eventi.
Network dei dipendenti, conoscenza
del marchio, frequenza
dei post.Gruppi di discussione
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Gruppi Whirlpool
ALTRI GRUPPI ALTRI GRUPPI
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SLIDESHAREContenuti testimonianze aziendali e partecipazioni a convegni e workshop
YOUTUBEVideo autoprodotti, interviste a manager e giovani Fast Track
XING e KUNUNUSono i principali social network professional presenti nell’area tedesca. Permetterebbe una maggior visibilità, unificando il gruppo con i marchi commercializzati, oltre a dar maggior consapevolezza interna ai dipendenti.
Altri social media
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Whi
rlpoo
l EM
EAIl
prog
etto
Il soc
ial app
licat
o
alla te
oria
BenchmarkingUpgrade Linkedin
Proposte operative
E-Recruiter oggiConclusioni
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HR E-Recruiter JR
Collaborazione con area comunicazioneConoscenza social per sviluppo strategie employer brandingCreazione database candidatiConoscenza principali strumenti informaticiAutonomia, intraprendenza, mediazione
Ricerca blogger
aziendali
Membri gruppi = possibili candidati
Contatto area comunicazione
E-Recruiter Whirlpool futuro
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Pubblicizzazion
e eventi nei
social media
Contest aziendali
su LinkedIn
Fast Track ManagmentStudent Attivi
Le nostre proposte
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Conclusioni
Employer Branding
E-recruitment
MATCHING the difference.
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Grazie per l’attenzione.MATCHING the difference.
Daniele Frigerio Erminia Lo Conti
Giancarlo Raineri Floriano Riccio Riccardo Samore’.
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Blog