Donor Reten)on isn’t Speed Da)ng
You have to reach them:
From the moment they make their first
gi6
You have to reach them:
They MUST be recognized and
thanked
You have to reach them:
Channel Ma@ers: Integrated Strategy
The Plan
One effort in first 30 days
The Plan
Then another within 3 months
The Plan
Then another within 6 months
The Plan
Then an impact piece
The Plan
THEN and ONLY THEN you can re-‐
solicit
Thank You!
• Lynne M. Wester • @donorguru • Connect with me! • www.donorrelaSonsguru.com • [email protected]