Download - Does Your Marketing Educate?
Educators Make Good Marketers
They Define Gaps
Analyze trainingneeds
Designcurriculum to bridge the "Gap"
Form series ofuseful lessons
Design and deliver training
Research targetmarket challenge
Design contentto addresschallenges
Prepare series ofvaluable content
Demonstrate howto solve problems
MARKETERSEDUCATORS
1
They Bridge Gaps
EDUCATORS MARKETERS
Design content
Explain Explain
Educate
Provide solutions
Help prospectsget to wherethey want to be
Demonstrate
Walk studentsthrough learningprocess
Design content
2
Educate
Ask self discovery questions
?
Ask probingquestions
Lead prospectscloser to brand
Identify what'smissing
Createawareness
EDUCATORS MARKETERS
They Ask Questions3
Createawareness
?
Set up action plan & structures towards goals
?I amListening
Trained to listenfor NEEDS
Monitorconversationsand topics ofconcern
Watch customerbehaviors
Organize surveys: listen to views.
Understand the importance of observing and listening
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EDUCATORS MARKETERS
They Listen4
