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Freelancers Guide to Social Networkingand Social Media Drama
DMEX, Manchester, May 27th 2009
2.0:
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What I will cover:
• What are social networks & how do they work?• Different types of blogs and social networks• Success strategies for using social networks• Use of social media in drama & docs• DMEX collaborative drama project
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Popular music is “Social Cement”
Adorno, 1941
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“When we change how we communicate, we change society.”
Clay Shirky, ‘Here Comes Everybody”
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How does social media marketing work?
SAVANTS
ENTHUSIASTS
CASUALS
LURKERS
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Online Communities
Source: Pete Ashton, www.ash-10.com
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“Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money” (gmarketing.com)
Social media is a new name for an old thing
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Guerilla Marketing Today
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Big brands are using social media as far-reaching, low-cost marketing tools
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What’s the point of online communities?
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Web 2.0
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But aren’t all networks social?
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“I want to connect with people who I have something in common with and learn from and with them about the world. Blogging, like other social platforms from the bonfire to the pub, enables that.”
- Pete Ashton www.ash10.com
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Why are blogs important?• Technorati tracks over 70 million blogs • Over 120,000 blogs created every day• Over 1.4 million new blog posts every day• 22 of the 100 most popular websites are blogs• 51% of blog readers shop online• 200 million ex blogs create “dotsam” and “netsam”
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1. Blog on Blogger or Wordpress
Wordpress: Created in BirminghamBlogger.com: - http://digitalmediaexchange.blogspot.com/ Business blog - 4IP
2. Vlog - video blog
Gordon Howe’s DMEX journey3. Flickr photo diary
Typepad: Inside a Black AppleClore Leadership Program
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4. Twitter
http://www.twitter.com/susioneill
5. Blog on DMEX Ning group
Dmex Ning site
Flickr Creative Commons Images
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Business Networking platformsLinkedInTwitterFacebookSpecialist networks DMEX Ning
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Social networking success strategies:
• Gain profile (frequency strategy)• Share knowledge to be seen as an expert• Solve your problems/solve others problems• Informal talk to build trusted relationships• Small time-blocks for long-term investment
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Social networking success strategies:
• Seed and share• Add value• Have fun• Value your time
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Success stories:
Steve Lawson – Bass 2.0
Leanda Ryan
Pete Ashton
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My recent social media activities:
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My recent social media activities:
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When social networking goes wrong:
the twitter v FedEx saga
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User-generated content is a new, personalised broadcasting media existing with, not replacing, broadcast media.
LonelyGirl15
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Transmedia:
“Mess is Lore”
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Social Media Drama
KatalystHQ (Ashton Kutcher)
Meet The Joneses (Ford/ Baby Cow)
KateModern (Bebo)
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Social Media Drama related forms:
• Alternative Reality Games (ARGs) e.g. Year Zero (Nine Inch Nails)
• Massive Multiplayer Games (MMOs) e.g. World of Warcraft
• Fan Fiction/Fan collaboration
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DMEX Collaboration 2: The Mill - A social media soap opera
• Drama ‘played out’ using Facebook + other social tools
• About 5 young creatives based in Islington Mill, Salford
• Exec Producer: Carlton Reeve (Illumina)• Looking for 5 – 8 collaborators (min 2 writers)• Development: late June, July August• Event: 2 weeks in early September
More info on www.dmexnetwork.ning.com
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Education for Leisure (DMEX project collaborative film)
A virtual collaboration using Movie Storm to create a machinima short film between 6 north-west TV and Film freelancers, May 2009
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Thanks
Contact Me:
Tel: 07981 222799
Twitter: susioneillSkype: susi.oneill
Blog: www.digitalconsultant.co.uk