Download - DIY Marketing Tips
TIPS & TRICKS FOR THE DO-IT-YOURSELFMARKETERJAMES KEDDINGTON
Friday, May 17, 13
WHAT YOU DO
Friday, May 17, 13
LEADERSHIP
LEGAL
TECHNOLOGY
CUSTOMER SERVICE
SALES
MARKETING
FINANCES
PAYROLL
STAFFING
WHAT YOU DO
Friday, May 17, 13
MY FIRST MARKETING EXPERIENCE
Friday, May 17, 13
15 YEARS LATER...
Friday, May 17, 13
THE MOST IMPORTANT QUESTION
Friday, May 17, 13
THE BUYERS TIMELINE
Friday, May 17, 13
3 Big Questions
Friday, May 17, 13
3 Big QuestionsWhere Are They?
Friday, May 17, 13
3 Big QuestionsWhere Are They?Social Media
Friday, May 17, 13
3 Big QuestionsWhere Are They?Social MediaStrategic Partnerships
Friday, May 17, 13
3 Big Questions
Where Do They Go?
Where Are They?Social MediaStrategic Partnerships
Friday, May 17, 13
3 Big Questions
Where Do They Go?Website
Where Are They?Social MediaStrategic Partnerships
Friday, May 17, 13
3 Big Questions
Where Do They Go?WebsiteReferral Programs
Where Are They?Social MediaStrategic Partnerships
Friday, May 17, 13
3 Big Questions
Why Do They Stay?
Where Do They Go?WebsiteReferral Programs
Where Are They?Social MediaStrategic Partnerships
Friday, May 17, 13
3 Big Questions
Why Do They Stay?Customer Marketing
Where Do They Go?WebsiteReferral Programs
Where Are They?Social MediaStrategic Partnerships
Friday, May 17, 13
TIME MANAGEMENT DISCIPLINES
Friday, May 17, 13
TIME MANAGEMENT DISCIPLINESSet Recurring Tasks as Appointments
Friday, May 17, 13
TIME MANAGEMENT DISCIPLINESSet Recurring Tasks as Appointments
Do The Big Rocks
Friday, May 17, 13
TIME MANAGEMENT DISCIPLINESSet Recurring Tasks as Appointments
Do The Big Rocks
Be An Explorer, Not Just A Learner
Friday, May 17, 13
GET A TOOL BOX
Friday, May 17, 13
Google Analytics
Friday, May 17, 13
Hootsuite
Friday, May 17, 13
Litmus
Friday, May 17, 13
Survey Monkey
Friday, May 17, 13
Trello
Friday, May 17, 13
Other People
Friday, May 17, 13
THREE MUST HAVES
Friday, May 17, 13
THREE MUST HAVES
Friday, May 17, 13
THREE MUST HAVES
Friday, May 17, 13
THREE MUST HAVES
Friday, May 17, 13
DIY MARKETING TIPS
Friday, May 17, 13
Email Marketing: DJ Waldow, Rebels Guide To Email Marketing
Friday, May 17, 13
Email Marketing: DJ Waldow, Rebels Guide To Email MarketingEmail Tip #1: If the “Subject Line” is not compelling and the “From Name” is not recognizable or trusted, the chances of your email getting opened goes down significantly.
Friday, May 17, 13
Email Marketing: DJ Waldow, Rebels Guide To Email MarketingEmail Tip #1: If the “Subject Line” is not compelling and the “From Name” is not recognizable or trusted, the chances of your email getting opened goes down significantly.
Email Tip #2: Best practices are practices that are best for your audience.
Friday, May 17, 13
Email Marketing: DJ Waldow, Rebels Guide To Email MarketingEmail Tip #1: If the “Subject Line” is not compelling and the “From Name” is not recognizable or trusted, the chances of your email getting opened goes down significantly.
Email Tip #2: Best practices are practices that are best for your audience.
Email tip #3: It’s OK to use the word FREE, and ALL CAPS in a subject line.
Friday, May 17, 13
Email Marketing: DJ Waldow, Rebels Guide To Email MarketingEmail Tip #1: If the “Subject Line” is not compelling and the “From Name” is not recognizable or trusted, the chances of your email getting opened goes down significantly.
Email Tip #2: Best practices are practices that are best for your audience.
Email tip #3: It’s OK to use the word FREE, and ALL CAPS in a subject line.
Email tip #4: Always be testing.
Friday, May 17, 13
Email Marketing: DJ Waldow, Rebels Guide To Email MarketingEmail Tip #1: If the “Subject Line” is not compelling and the “From Name” is not recognizable or trusted, the chances of your email getting opened goes down significantly.
Email Tip #2: Best practices are practices that are best for your audience.
Email tip #3: It’s OK to use the word FREE, and ALL CAPS in a subject line.
Email tip #4: Always be testing.
Email tip #5: Send timely, targeted, valuable emails to people who have opted in.
Friday, May 17, 13
Email Marketing: DJ Waldow, Rebels Guide To Email MarketingEmail Tip #1: If the “Subject Line” is not compelling and the “From Name” is not recognizable or trusted, the chances of your email getting opened goes down significantly.
Email Tip #2: Best practices are practices that are best for your audience.
Email tip #3: It’s OK to use the word FREE, and ALL CAPS in a subject line.
Email tip #4: Always be testing.
Email tip #5: Send timely, targeted, valuable emails to people who have opted in.
Email tip #6: Giving your subscribers multiple ways to get to the same landing page – links, images, buttons, and so on – gives you a better chance of them acting (clicking)!
Friday, May 17, 13
SEO YOU CAN DO YOURSELF
Friday, May 17, 13
SEO YOU CAN DO YOURSELFTip #1: Don’t rely solely on a “Free SEO Analysis”.
Friday, May 17, 13
SEO YOU CAN DO YOURSELFTip #1: Don’t rely solely on a “Free SEO Analysis”.
Tip #2: Give your site consistent fresh content.
Friday, May 17, 13
SEO YOU CAN DO YOURSELFTip #1: Don’t rely solely on a “Free SEO Analysis”.
Tip #2: Give your site consistent fresh content.
Tip #3: Invite people who like to write, to be contributing authors to your blog.
Friday, May 17, 13
SEO YOU CAN DO YOURSELFTip #1: Don’t rely solely on a “Free SEO Analysis”.
Tip #2: Give your site consistent fresh content.
Tip #3: Invite people who like to write, to be contributing authors to your blog.
Tip #4: Extend your reach.
Friday, May 17, 13
SEO YOU CAN DO YOURSELFTip #1: Don’t rely solely on a “Free SEO Analysis”.
Tip #2: Give your site consistent fresh content.
Tip #3: Invite people who like to write, to be contributing authors to your blog.
Tip #4: Extend your reach.
Tip #5: Use Google’s Keyword Tool.
Friday, May 17, 13
SEO YOU CAN DO YOURSELFTip #1: Don’t rely solely on a “Free SEO Analysis”.
Tip #2: Give your site consistent fresh content.
Tip #3: Invite people who like to write, to be contributing authors to your blog.
Tip #4: Extend your reach.
Tip #5: Use Google’s Keyword Tool.
Tip #6: Go for legitimate back links.
Friday, May 17, 13
SEO YOU CAN DO YOURSELFTip #1: Don’t rely solely on a “Free SEO Analysis”.
Tip #2: Give your site consistent fresh content.
Tip #3: Invite people who like to write, to be contributing authors to your blog.
Tip #4: Extend your reach.
Tip #5: Use Google’s Keyword Tool.
Tip #6: Go for legitimate back links.
Tip #7: Use pictures and video.
Friday, May 17, 13
SEO YOU CAN DO YOURSELFTip #1: Don’t rely solely on a “Free SEO Analysis”.
Tip #2: Give your site consistent fresh content.
Tip #3: Invite people who like to write, to be contributing authors to your blog.
Tip #4: Extend your reach.
Tip #5: Use Google’s Keyword Tool.
Tip #6: Go for legitimate back links.
Tip #7: Use pictures and video.
Tip #8: Get on review sites.
Friday, May 17, 13
The One Page Branding Guide
Friday, May 17, 13
7 RULES FOR SOCIAL MEDIA
Friday, May 17, 13
7 RULES FOR SOCIAL MEDIA
Rule #1: Pick one platform and get really good at it.
Friday, May 17, 13
7 RULES FOR SOCIAL MEDIA
Rule #1: Pick one platform and get really good at it.
Rule #2: Set up a presence on the other platforms.
Friday, May 17, 13
7 RULES FOR SOCIAL MEDIA
Rule #1: Pick one platform and get really good at it.
Rule #2: Set up a presence on the other platforms.
Rule #3: Be relationship focused.
Friday, May 17, 13
7 RULES FOR SOCIAL MEDIA
Rule #1: Pick one platform and get really good at it.
Rule #2: Set up a presence on the other platforms.
Rule #3: Be relationship focused.
Rule #4: Look for ways to go offline.
Friday, May 17, 13
7 RULES FOR SOCIAL MEDIA
Rule #1: Pick one platform and get really good at it.
Rule #2: Set up a presence on the other platforms.
Rule #3: Be relationship focused.
Rule #4: Look for ways to go offline.
Rule #5: Be a visual marketer.
Friday, May 17, 13
7 RULES FOR SOCIAL MEDIA
Rule #1: Pick one platform and get really good at it.
Rule #2: Set up a presence on the other platforms.
Rule #3: Be relationship focused.
Rule #4: Look for ways to go offline.
Rule #5: Be a visual marketer.
Rule #6: Schedule and plan out your time on social media.
Friday, May 17, 13
7 RULES FOR SOCIAL MEDIA
Rule #1: Pick one platform and get really good at it.
Rule #2: Set up a presence on the other platforms.
Rule #3: Be relationship focused.
Rule #4: Look for ways to go offline.
Rule #5: Be a visual marketer.
Rule #6: Schedule and plan out your time on social media.
Rule #7: Respect the purpose of the platform.
Friday, May 17, 13
Parting ThoughtsLove It
Friday, May 17, 13
Twitter: @jameskeddington
Facebook: /keddington
Linkedin: /keddington
Google+: Just search for me
THANK YOU
Friday, May 17, 13