Download - Disney Epcot
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By: Shelby WallachBy: Shelby Wallach
DisneyDisney
Media Marketing StrategyMedia Marketing Strategy
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Reaching an audience of all ages
Common knowledge of the park
Expanding visitor base
Reaching an audience of all ages
Common knowledge of the park
Expanding visitor base
ChallengesChallenges
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•Increase social media usage
•Increase park visitors (customers)
•Increase accessibility of making the park a vacation or work destination
•Increase social media usage
•Increase park visitors (customers)
•Increase accessibility of making the park a vacation or work destination
GoalsGoals
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DisneyDisney
EpcotEpcot
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Social MediaSocial Media
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Travel BlogsTravel Blogs
Florida’s Main Attractions!
Florida’s Main Attractions!
Mickey’s PicksSunshine’s Destination!
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Public RelationsPublic Relations
Disney Deluxe Villa’s
Disney Deluxe Villa’s
Disney ResortDisney Resort
Other Select ResortsOther Select Resorts
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How To Know If It’s Working?How To Know If It’s Working?
Monitoring of Facebook, Twitter --> and LinkedIn
Monitoring of Facebook, Twitter --> and LinkedIn
Blogger Outreach -->Blogger Outreach -->
Increase In Traffic -->Increase In Traffic -->
Increase In Visitors/SalesIncrease In Visitors/Sales
Start…
…End
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BudgetBudget
Social MediaSocial Media P.R./Promos/EventsP.R./Promos/Events
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TimelineTimeline
Implement --> Fall --> Winter --> Spring --> Summer (Height of Travels)
Implement --> Fall --> Winter --> Spring --> Summer (Height of Travels)