disney epcot
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By: Shelby WallachBy: Shelby Wallach
DisneyDisney
Media Marketing StrategyMedia Marketing Strategy
Reaching an audience of all ages
Common knowledge of the park
Expanding visitor base
Reaching an audience of all ages
Common knowledge of the park
Expanding visitor base
ChallengesChallenges
•Increase social media usage
•Increase park visitors (customers)
•Increase accessibility of making the park a vacation or work destination
•Increase social media usage
•Increase park visitors (customers)
•Increase accessibility of making the park a vacation or work destination
GoalsGoals
DisneyDisney
EpcotEpcot
Social MediaSocial Media
Travel BlogsTravel Blogs
Florida’s Main Attractions!
Florida’s Main Attractions!
Mickey’s PicksSunshine’s Destination!
Public RelationsPublic Relations
Disney Deluxe Villa’s
Disney Deluxe Villa’s
Disney ResortDisney Resort
Other Select ResortsOther Select Resorts
How To Know If It’s Working?How To Know If It’s Working?
Monitoring of Facebook, Twitter --> and LinkedIn
Monitoring of Facebook, Twitter --> and LinkedIn
Blogger Outreach -->Blogger Outreach -->
Increase In Traffic -->Increase In Traffic -->
Increase In Visitors/SalesIncrease In Visitors/Sales
Start…
…End
BudgetBudget
Social MediaSocial Media P.R./Promos/EventsP.R./Promos/Events
TimelineTimeline
Implement --> Fall --> Winter --> Spring --> Summer (Height of Travels)
Implement --> Fall --> Winter --> Spring --> Summer (Height of Travels)