of people who received direct mail made a purchase or respondedSource: Exact Target

Add color and personalization using inline digital color print and save

Increase results by linking the physical to the digital by adding codes

Get big savings on postage - up to

using automation presort

Control the timing and track delivery of mailpieces

of consumers pay more attention to the information they receive. Ensure content and personalization accuracy with high integrity solutions. Source: Epsilon Channel Preference for Mobile and Non-Mobile

Direct Mail tops all other media for delivering the highest ROI for B2C marketing...Source: Target marketing

Improve response rate by making mail more colorful, interactive and engaging

increase in response rates when print is combined with web, email and mobile Source: InfoTrends; Understanding Vertical Markets: Enterprise Communication Requirements

are more likely to open a mail piece with color text and graphics on the front before opening pieces with no headline or graphic Source: Leflein Associates Mail Openability Study

Today direct mail is more complex. Here are some tips to help you lower the cost per thousand while delivering a higher ROI for your clients.

post

age

cost

s

65%

+

MAGNIFY GLASS

of consumersprefer direct mailSource: Epsilon Channel Preference for Mobile and Non-Mobile73%

Direct mail delivers higher response rate than email Source: Interquest Digital Direct Mail Printing in North America

30x

69%

45%=

Businesses today agree direct mail remains a powerful channel for customer acquisition and retention.

$$$

20%

51%

Direct Mail Delivers Resultswww.pb.com/directmailsolutions

For more information, visit www.pb.com/directmailsolutions

31%For acquisition

38%For retention

SOLD

$$$

2 please