direct mail delivers results

of people who received direct mail made a purchase or responded Source: Exact Target Add color and personalization using inline digital color print and save Increase results by linking the physical to the digital by adding codes Get big savings on postage - up to using automation presort Control the timing and track delivery of mailpieces of consumers pay more attention to the information they receive. Ensure content and personalization accuracy with high integrity solutions. Source: Epsilon Channel Preference for Mobile and Non-Mobile Direct Mail tops all other media for delivering the highest ROI for B2C marketing... Source: Target marketing Improve response rate by making mail more colorful, interactive and engaging increase in response rates when print is combined with web, email and mobile Source: InfoTrends; Understanding Vertical Markets: Enterprise Communication Requirements are more likely to open a mail piece with color text and graphics on the front before opening pieces with no headline or graphic Source: Leflein Associates Mail Openability Study Today direct mail is more complex. Here are some tips to help you lower the cost per thousand while delivering a higher ROI for your clients. postage costs 65% + MAGNIFY GLASS of consumers prefer direct mail Source: Epsilon Channel Preference for Mobile and Non-Mobile 73 % Direct mail delivers higher response rate than email Source: Interquest Digital Direct Mail Printing in North America 30x 69% 45% = Businesses today agree direct mail remains a powerful channel for customer acquisition and retention. $$$ 20% 51% Direct Mail Delivers Results www.pb.com/directmailsolutions For more information, visit www.pb.com/directmailsolutions 31% For acquisition 38% For retention SOLD $$$ 2 please

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Direct mail remains a powerful channel for customer acquisition and retention. Businesses can improve response rates by making mail more colorful, interactive and engaging. Tips are provided to help businesses lower costs while delivering a higher ROI. http://www.pb.com/directmailsolutions

TRANSCRIPT

of people who received direct mail made a purchase or respondedSource: Exact Target

Add color and personalization using inline digital color print and save

Increase results by linking the physical to the digital by adding codes

Get big savings on postage - up to

using automation presort

Control the timing and track delivery of mailpieces

of consumers pay more attention to the information they receive. Ensure content and personalization accuracy with high integrity solutions. Source: Epsilon Channel Preference for Mobile and Non-Mobile

Direct Mail tops all other media for delivering the highest ROI for B2C marketing...Source: Target marketing

Improve response rate by making mail more colorful, interactive and engaging

increase in response rates when print is combined with web, email and mobile Source: InfoTrends; Understanding Vertical Markets: Enterprise Communication Requirements

are more likely to open a mail piece with color text and graphics on the front before opening pieces with no headline or graphic Source: Leflein Associates Mail Openability Study

Today direct mail is more complex. Here are some tips to help you lower the cost per thousand while delivering a higher ROI for your clients.

post

age

cost

65%

MAGNIFY GLASS

of consumersprefer direct mailSource: Epsilon Channel Preference for Mobile and Non-Mobile73%

Direct mail delivers higher response rate than email Source: Interquest Digital Direct Mail Printing in North America

30x

69%

45%=

Businesses today agree direct mail remains a powerful channel for customer acquisition and retention.