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Cure for Shiny Objects Syndrome
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Hi. I’m tiffany
Vice president of innovation at FSC interactivePr professional turned digital strategistTours on both coasts, proud to call nola home
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Let’s talk shiny objects…
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yellow pages
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doctor
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flu symptoms
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changes
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changes
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changes
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@fscinteractive #DSCLT16
And just when you have the changes down…
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@fscinteractive #DSCLT16
Shiny object checklist Is your customer there? Does it align with your goals? Do you Have the content & resources? Can you Measure Success?
Goals Growth Reach Engagement Web Traffic Lead
Generation sales
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@fscinteractive #DSCLT16
Shiny Object Hacks
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@fscinteractive #DSCLT16
Shiny Object Hack: Target Practice
Geography
+demographi
cs
+Behavior
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@fscinteractive #DSCLT16
Shiny object hack: Hijack hashtags
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@fscinteractive #DSCLT16
Shiny object hack: Hijack hashtags
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@fscinteractive #DSCLT16
Shiny object hack: Start SmallStory- $50K Lens- $500K
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@fscinteractive #DSCLT16
Shiny object hack: Start SmallGEO-Filter: less than $100
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@fscinteractive #DSCLT16
snapchat
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@fscinteractive #DSCLT16
Shiny Object Hack: Data Dive
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@fscinteractive #DSCLT16
Shiny object hack: dive into your data
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@fscinteractive #DSCLT16
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@fscinteractive #DSCLT16
Shiny object checklist Is your customer there? Does it align with your goals? Do you Have the content & resources? Can you Measure Success?
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Thank you
Tiffany StarnesVice President of InnovationFSC Interactive@fscinteractive
http://ask.fscinteractive.com/dIgitalsummit