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Page 1: Digital Marketing Strategy - HKIoD Marketing... · Course Outline 課程簡介 Digital Marketing Strategy ‧ Internet and media marketing approach ‧ Marketing communication with

Course Outline 課程簡介

Digital Marketing Strategy

‧ Internet and media marketing approach

‧ Marketing communication with the right digital media channels

‧ Business to Business (B2B) vs Business to Consumer (B2C) marketing tactics.

‧ What is augmented Reality (AR)/Virual Reality (VR)/ Mixed Reality (MR)?

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