DigitalLife @ Mercedes-Benz Financial Services
Region: Africa-Asia Pacific
Rene Gerstenlauer, April 9th 2014
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Daimler Financial Services AG A subsidiary of Daimler AG
Mercedes-Benz
Vans
Daimler
Buses
Daimler
Financial Services
Mercedes-Benz
Cars
Daimler
Trucks
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Our business model
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Americas:
€ 34.1 billion
Europe:
€ 34.5 billion
Africa & Asia-Pacific:
€ 11.3 billion
Argentina Brazil Canada Mexico USA
Australia China
Hong Kong India Japan
New Zealand Singapore South Africa South Korea Taiwan Thailand
Portugal Romania Russia Slovakia Slovenia Sweden Switzerland Spain Turkey
Poland
United Kingdom
Netherlands Austria Belgium Croatia Czech Republic Denmark
Greece
Hungary Italy Luxembourg
Germany France
Close to customers – worldwide presence in 40 markets Portfolio by region [in € bn]
Malaysia
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On average, Daimler Financial Services
finances or leases 4 out of 10 Daimler
vehicles worldwide.
DFS headquarters are in Stuttgart and
has more than 7,000 employs around
the world.
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Relevance of digital for the group (simplified):
Our Customers are highly educated about the car purchase prior their dealership visit.
BEFORE
TODAY
Research/Visit/Purchase at dealership
Online Research Online Purchase/ Purchase at dealership
Potential customers Final Car Purchase
Final Car Purchase Potential customers
QR Code video
iShowroom video
COS Video
myMBFS iOS myMBFS Android
eMB Desktop eMB Mobisite
COS Phase 1 is live across the region, now we need to enhance its
functionalities and make COS available on all other existing platforms
The myMBFS App is live with core functionalities on the 2
most prominent Operating Systems Android & iOS
*Over 80.000 Downloads YTD since launch in 2013
From coolness to business video
