Turn content into results

Digital Content Marketing CongresMark Appel | Global Marketing Director | Exact Software

@preciesmark

Digital Content Marketing Congres 2014 Exact Software - @preciesmark

Exact Software - @preciesmarkDigital Content Marketing Congres 2014

Exact Software - @preciesmarkDigital Content Marketing Congres 2014

Exact Software - @preciesmarkDigital Content Marketing Congres 2014

Exact Software - @preciesmarkDigital Content Marketing Congres 2014

Exact Software - @preciesmarkDigital Content Marketing Congres 2014

Average (monthly) Sales Price

Sales Conversion % SQL

Payback time (months)

Exact Software - @preciesmarkDigital Content Marketing Congres 2014

Digital Content Marketing Congres 2014

5%<6 wks

15-45%

Digital Content Marketing Congres 2014

CENTRALProgram Management

Content CreationMarketing Automation

NLPublishing

BEPublishing

UKPublishing

USPublishing

DEPublishing

FRPublishing

LOCAL

80%Global & standardized

20%Local relevance

NEWPublishing

Exact Software - @preciesmarkDigital Content Marketing Congres 2014

Globally deployed per target audience

Standardized and ready-to-use and automated flows

Standardized marketing assets Standardized website pages and emails

Exact Software - @preciesmarkDigital Content Marketing Congres 2014

Clear definition marketing

Alignment other teams

Content Creation team

Exact Software - @preciesmarkDigital Content Marketing Congres 2014