Getting Stuff Done
Feb, 2015 | Simon Wardley
DANGER!Will Robinson
DANGER!
Pain
No. Slides
Pain
No. Slides
Pain
OK
10 slides
No. Slides
Pain Severe
risk of harm
124 slides
Themistocles524 - 429BC
Politician & General
X
Athens
Thebes
XArtemision
Thermopylae
X
X
Block here
Force opponents along path here
Defend here, use terrain as force
multiplier.
Defend here
Defend here
Strengths Weaknesses
Opportunities Threats
A well trained Spartan army
Get rid of the Spartans
Get rid of the Persians Persians get rid of us
The Oracle says a really dodgy film might be produced over
2,000 years later
A lot of Persians ARE turning upA high level of motivation not to become a Persian slave
The Ephors might stop the Spartans turning up
Versus
How to Map?
Customer
Leisure Time
Need
Aggregator
Branded
CRM
Creative Studios
Traditional Media (DVDs etc)
Customer
Aggregator
Branded
Internet Broadcast
Artistic Direction
Production Talent
Production Systems
Market Analysis
Content
Web Site
Streaming Service
Recommendation Engine
Web Server
ComputePower
Leisure TimeV
alu
e C
hain
Vis
ible
Invi
sibl
e
needsneeds
needsneedsneeds
needs
needs
needs
needs
needs
needs
needs
needs
needs
needs
needs
needs
needsneeds
needs
needs
needs
Nokia
Early Adopter
Laggards
Evolve
Evolve
Certainty
Ubi
quity
Custom Built
Commodity
ServiceProduct
Utility
GenesisEvolution
Certainty
Ubi
quity
De
man
d
Supply
Competitio
n
Value Chain(describes organization)
Evolution(describes change)
Genesis Custom Built
Product (+ rental)
Commodity (+ utility)
Evolution
Val
ue
Ch
ain
Vis
ible
Invi
sibl
e
CRM
Creative Studios
Traditional Media (DVDs etc)
Customer
Leisure TimeAggregator
Branded
Internet Broadcast
Artistic Direction
Production Talent
Production Systems
Market Analysis
Content
Web Site
Streaming Service
Recommendation Engine
Web Server
Compute
Power
Genesis Custom Built
Product (+ rental)
Commodity (+ utility)
Evolution
Val
ue
Ch
ain
Vis
ible
Invi
sibl
e
CRM
Creative Studios
Traditional Media (DVDs etc)
Customer
Leisure TimeAggregator
Branded
Internet Broadcast
Artistic Direction
Production Talent
Production Systems
Market Analysis
Content
Web Site
Streaming Service
Recommendation Engine
Web Server
Compute
Power
Commissioned AcquiredContent Pipeline
That's pretty, BUT ... so what?
Uncharted Industrialized
Genesis Custom Built
Product (+ rental)
Commodity (+ utility)
Evolution
Recommendation Engine (5)
CRM (6)
Market Analysis (7)
Streaming Service (3)
Web Site (13)
Web Server (14)
Compute (18)
Power (22)
Uncharted Industrialized
Genesis Custom Built
Product (+ rental)
Commodity (+ utility)
Evolution
Recommendation Engine (5)
CRM (6)
Market Analysis (7)
Streaming Service (3)
Web Site (13)
Web Server (14)
Compute (18)
Power (22)
Uncharted Industrialized
Genesis Custom Built
Product (+ rental)
Commodity (+ utility)
Evolution
Recommendation Engine (5)
CRM (6)
Market Analysis (7)
Streaming Service (3)
Web Site (13)
Web Server (14)
Compute (18)
Power (22)
Uncharted Industrialized
Genesis Custom Built
Product (+ rental)
Commodity (+ utility)
Evolution
Recommendation Engine (5)
CRM (6)
Market Analysis (7)
Streaming Service (3)
Web Site (13)
Web Server (14)
Compute (18)
Power (22)
Genesis Custom Built
Product (+ rental)
Commodity (+ utility)
Evolution
Val
ue
Ch
ain
Vis
ible
Invi
sibl
e
CRM
Creative Studios
Traditional Media (DVDs etc)
Customer
Leisure TimeAggregator
Branded
Internet Broadcast
Artistic Direction
Production Talent
Production Systems
Market Analysis
Content
Web Site
Streaming ServiceRecommendation
Engine
Web Server
Compute
Power
Commissioned AcquiredContent Pipeline
Q. Why does a General bombard a
hill?
... 67% of other successful generals bombard
hills?
Where?
Why?
Where?
Why?
Where?How?
What? When?
Uncharted Industrialized
Genesis Custom Built
Product (+ rental)
Commodity (+ utility)
Evolution
Val
ue
Ch
ain
Vis
ible
Invi
sibl
e
CRM
Production Systems
Traditional Media (DVDs etc)
Customer
Leisure TimeAggregator
Branded
Commissioned Acquired
Internet Broadcast
Artistic Direction
Production Talent Market
Analysis
Content
Web Site
Streaming Service
Web Server
Compute
Power
Content Pipeline
Creative Studios
Recommendation Engine
Uncharted Industrialized
Genesis Custom Built
Product (+ rental)
Commodity (+ utility)
Evolution
Val
ue
Ch
ain
Vis
ible
Invi
sibl
e
CRM
Production Systems
Traditional Media (DVDs etc)
Customer
Leisure TimeAggregator
Branded
Commissioned Acquired
Internet Broadcast
Artistic Direction
Production Talent Market
Analysis
Content
Web Site
Streaming Service
Web Server
Compute
Power
Content Pipeline
+ Constraint
Creative Studios
Recommendation Engine
Uncharted Industrialized
Genesis Custom Built
Product (+ rental)
Commodity (+ utility)
Evolution
Val
ue
Ch
ain
Vis
ible
Invi
sibl
e
CRM
Production Systems
Creative Studios
Traditional Media (DVDs etc)
Customer
Leisure TimeAggregator
Branded
Commissioned Acquired
Internet Broadcast
Artistic Direction
Production Talent Market
Analysis
Content
Web Site
Streaming Service
Web Server
Compute
Power
Content Pipeline
+ Constraint
Recommendation Engine
Uncharted Industrialized
Genesis Custom Built
Product (+ rental)
Commodity (+ utility)
Evolution
Val
ue
Ch
ain
Vis
ible
Invi
sibl
e
CRM
Production Systems
Creative Studios
Traditional Media (DVDs etc)
Customer
Leisure TimeAggregator
Branded
Commissioned Acquired
Internet Broadcast
Artistic Direction
Production Talent Market
Analysis
Content
Web Site
Streaming Service
Web Server
Compute
Power
Content Pipeline
+ Constraint
Recommendation Engine
Uncharted Industrialized
Genesis Custom Built
Product (+ rental)
Commodity (+ utility)
Evolution
Val
ue
Ch
ain
Vis
ible
Invi
sibl
e
CRM
Creative Studios
Traditional Media (DVDs etc)
Customer
Leisure TimeAggregator
Branded
Commissioned Acquired
Internet Broadcast
Artistic Direction
Production Talent
Production Systems
Market Analysis
Content
Web Site
Streaming ServiceRecommendation
Engine
Web Server
Compute
Power
Content Pipeline
+ Constraint
+ Constraint
Uncharted Industrialized
Genesis Custom Built
Product (+ rental)
Commodity (+ utility)
Evolution
Val
ue
Ch
ain
Vis
ible
Invi
sibl
e
CRM
Creative Studios
Traditional Media (DVDs etc)
Customer
Leisure TimeAggregator
Branded
Commissioned Acquired
Internet Broadcast
Artistic Direction
Production Talent
Production Systems
Market Analysis
Content
Web Site
Streaming ServiceRecommendation
Engine
Web Server
Compute
Power
Content Pipeline
+ Constraint
+ Constraint
+ Constraint
+ Constraint
Uncharted Industrialized
Genesis Custom Built
Product (+ rental)
Commodity (+ utility)
Evolution
Val
ue
Ch
ain
Vis
ible
Invi
sibl
e
CRM
Creative Studios
Traditional Media (DVDs etc)
Customer
Leisure TimeAggregator
Branded
Commissioned Acquired
Internet Broadcast
Artistic Direction
Production Talent
Production Systems
Market Analysis
Content
Web Site
Streaming ServiceRecommendation
Engine
Web Server
Compute
Power
Content Pipeline
+ Constraint
+ Constraint
+ Constraint
+ Constraint
Uncharted Industrialized
Genesis Custom Built
Product (+ rental)
Commodity (+ utility)
Evolution
Val
ue
Ch
ain
Vis
ible
Invi
sibl
e
CRM
Creative Studios
Traditional Media (DVDs etc)
Customer
Leisure TimeAggregator
Branded
Commissioned Acquired
Internet Broadcast
Artistic Direction
Production Talent
Production Systems
Market Analysis
Content
Web Site
Streaming ServiceRecommendation
Engine
Web Server
Compute
Power
Content Pipeline
+ Constraint
+ Constraint
+ Constraint
+ Constraint
Uncharted Industrialized
Genesis Custom Built
Product (+ rental)
Commodity (+ utility)
Evolution
Val
ue
Ch
ain
Vis
ible
Invi
sibl
e
CRM
Creative Studios
Traditional Media (DVDs etc)
Customer
Leisure TimeAggregator
Branded
Commissioned Acquired
Internet Broadcast
Artistic Direction
Production Talent
Production Systems
Market Analysis
Content
Web Site
Streaming ServiceRecommendation
Engine
Web Server
Compute
Power
Content Pipeline
+ Constraint
+ Constraint
+ Constraint
+ Constraint
Open
Uncharted Industrialized
Genesis Custom Built
Product (+ rental)
Commodity (+ utility)
Evolution
Val
ue
Ch
ain
Vis
ible
Invi
sibl
e
CRM
Creative Studios
Traditional Media (DVDs etc)
Customer
Leisure TimeAggregator
Branded
Commissioned Acquired
Internet Broadcast
Artistic Direction
Production Talent
Production Systems
Market Analysis
Content
Web Site
Streaming ServiceRecommendation
Engine
Web Server
Compute
Power
Content Pipeline
+ Constraint
+ Constraint
+ Constraint
+ Constraint
Open
Do you think Creative Studios will oppose this?
Uncharted Industrialized
Genesis Custom Built
Product (+ rental)
Commodity (+ utility)
Evolution
Val
ue
Ch
ain
Vis
ible
Invi
sibl
e
CRM
Creative Studios
Traditional Media (DVDs etc)
Customer
Leisure TimeAggregator
Branded
Commissioned Acquired
Internet Broadcast
Artistic Direction
Production Talent
Production Systems
Market Analysis
Content
Web Site
Streaming ServiceRecommendation
Engine
Web Server
Compute
Power
Content Pipeline
+ Constraint
+ Constraint
+ Constraint
+ Constraint
Open
+where
+where
Genesis Custom Built
Product (+ rental)
Commodity (+ utility) Evolution
Valu
e C
hain
Visi
ble
Invi
sibl
eUncharted Industrialised
Compute
Physical Server
Server OS
2008
Genesis Custom Built
Product (+ rental)
Commodity (+ utility) Evolution
Valu
e C
hain
Visi
ble
Invi
sibl
eUncharted Industrialised
Platform
Compute
Platform Utility
Compute Utility
Co-evolved management
tools and practice(Devops)
Physical Server
Server OS
Guest OS
New Applications(Developers)
2008
Cloud2008
Windows
Unix
RHEL
Ubuntu
Windows
RHEL
Cloud 20102008
Windows
Unix
RHEL
Ubuntu
Windows
RHEL
70%
Situational Awareness
X
Athens
Thebes
XArtemision
Thermopylae
X
X
Block here
Force opponents along path here
Defend here, use terrain as force
multiplier.
Defend here
Defend here
Management
Genesis Custom Built
Product (+ rental)
Commodity (+ utility)
Evolution
Val
ue
Ch
ain
Vis
ible
Invi
sibl
eUncharted
Chaotic
Uncertain
Unpredictable
Changing
Different
Exciting
Future Worth
Differential
Industrialised
Ordered
Known
Measured
Stable
Standard
Dull
Low Margin
Essential
Uncharted Industrialized
Genesis Custom Built
Product (+ rental)
Commodity (+ utility)
Evolution
Val
ue
Ch
ain
Vis
ible
Invi
sibl
e
AGILE / IN-HOUSE
Strong Weak
Uncharted Industrialized
Genesis Custom Built
Product (+ rental)
Commodity (+ utility)
Evolution
Val
ue
Ch
ain
Vis
ible
Invi
sibl
e
SIX SIGMA / OUTSOURCE
StrongWeak
AGILE / IN-HOUSE
Strong Weak
Uncharted Industrialized
Genesis Custom Built
Product (+ rental)
Commodity (+ utility)
Evolution
Val
ue
Ch
ain
Vis
ible
Invi
sibl
e
Lean
SIX SIGMA / OUTSOURCE
StrongWeak
AGILE / IN-HOUSE
Strong Weak
Uncharted Industrialized
Genesis Custom Built
Product (+ rental)
Commodity (+ utility)
Evolution
Val
ue
Ch
ain
Vis
ible
Invi
sibl
e
Unit / Utility basedStrongWeak
COTS / FixedStrongWeak
Strong Weak
Outcome based
Strong WeakTime and Material
Uncharted Industrialized
Genesis Custom Built
Product (+ rental)
Commodity (+ utility)
Evolution
Val
ue
Ch
ain
Vis
ible
Invi
sibl
e
3D Visualisation
Land Registry
Data CentrePower
Platform
HR
Customer
GISCustomer
Customer
Compute
ERPM
FinanceBIM
Web site
RISK
CRMWISE
PIMS
Collaboration
Uncharted Industrialized
Genesis Custom Built
Product (+ rental)
Commodity (+ utility)
Evolution
Val
ue
Ch
ain
Vis
ible
Invi
sibl
e
3D Visualisation
Land Registry
Data CentrePower
Platform
HR
Customer
GISCustomer
Customer
Compute
PIMS
ERPM
FinanceBIM
Web site
RISK
CRMWISE
outsource to utility suppliers
LEGEND
Collaboration
Uncharted Industrialized
Genesis Custom Built
Product (+ rental)
Commodity (+ utility)
Evolution
Val
ue
Ch
ain
Vis
ible
Invi
sibl
e
3D Visualisation
Land Registry
Data CentrePower
Platform
HR
Customer
GISCustomer
Customer
Compute
PIMS
ERPM
FinanceBIM
Web site
RISK
CRMWISE
outsource to utility suppliers
use off the shelf products
LEGEND
Collaboration
Uncharted Industrialized
Genesis Custom Built
Product (+ rental)
Commodity (+ utility)
Evolution
Val
ue
Ch
ain
Vis
ible
Invi
sibl
e
3D Visualisation
Land Registry
Data CentrePower
Platform
HR
Customer
GISCustomer
Customer
Compute
PIMS
ERPM
FinanceBIM
Web site
RISK
CRMWISE
outsource to utility suppliers
use off the shelf products
build in-house with agile techniques
LEGEND
Collaboration
SIX SIGMA
StrongWeak
AGILE
Strong Weak
OR
YoYo
Outsource
SIX SIGMA
StrongWeak
Incur excessive change control
costs
Some parts will be efficient
Uncharted Industrialized
Genesis Custom Built
Product (+ rental)
Commodity (+ utility)
Evolution
Val
ue
Ch
ain
Vis
ible
Invi
sibl
e
CRM
Creative Studios
Traditional Media (DVDs etc)
Customer
Leisure TimeAggregator
Branded
Internet Broadcast
Artistic Direction
Production Talent
Production Systems
Market Analysis
Content
Web Site
Streaming ServiceRecommendation
Engine
Web Server
Compute
Power
Commissioned AcquiredContent Pipeline
Open Approach
outsource / utility suppliers / other dept / six sigma
off the shelf products / lean
in-house / agile / dynamic
provide internally
consume internally
Organise?
Co
mp
lex
ity
Idea
Goodness
Goodness
Co
mp
lex
ity
+ features
Goodness
Co
mp
lex
ity
+ features
Goodness
Co
mp
lex
ity
FIST
Condor Cluster
1,753 PlayStation 3s
Harvest Hawk, idea to combat operations in 18
months
Uncharted Industrialized
Genesis Custom Built
Product (+ rental)
Commodity (+ utility)
Evolution
Val
ue
Ch
ain
Vis
ible
Invi
sibl
e
Open Approach
CRM
Creative Studios
Traditional Media (DVDs etc)
Customer
Leisure TimeAggregator
Branded
Internet Broadcast
Artistic Direction
Production Talent
Production Systems
Market Analysis
Content
Web Site
Streaming ServiceRecommendation
Engine
Web Server
Compute
Power
Commissioned AcquiredContent Pipeline
Team 1Team 2
Team 3
Team 4
Team 5Team 6
Team 7Team 8
Team 9
This sounds complex?
Yes, it takes a few hours to
a day.
My business doesn't work
like this!
Need
CRM
Creative Studios
Traditional Media (DVDs etc)
Customer
Aggregator
Branded
Internet Broadcast
Artistic Direction
Production Talent
Production Systems
Market Analysis
Content
Web Site
Streaming Service
Recommendation Engine
Web Server
ComputePower
Leisure TimeV
alu
e C
hain
Vis
ible
Invi
sibl
e
needsneeds
needsneedsneeds
needs
needs
needs
needs
needs
needs
needs
needs
needs
needs
needs
needs
needsneeds
needs
needs
needs
Genesis Custom Built
Product (+ rental)
Commodity (+ utility)
Evolution
Val
ue
Ch
ain
Vis
ible
Invi
sibl
e
CRM
Creative Studios
Traditional Media (DVDs etc)
Customer
Leisure TimeAggregator
Branded
Internet Broadcast
Artistic Direction
Production Talent
Production Systems
Market Analysis
Content
Web Site
Streaming Service
Recommendation Engine
Web Server
Compute
Power
Uncharted Industrialized
Genesis Custom Built
Product (+ rental)
Commodity (+ utility)
Evolution
Recommendation Engine (5)
CRM (6)
Market Analysis (7)
Streaming Service (3)
Web Site (13)
Web Server (14)
Compute (18)
Power (22)
... But we're good at MANAGEMENT!
SIX SIGMA
StrongWeak
AGILE
Strong Weak
OR
YoYo
Outsource
SIX SIGMA
StrongWeak
Incur excessive change control
costs
Some parts will be efficient
... But we're good at
STRATEGY!
Strengths Weaknesses
Opportunities Threats
A well trained Spartan army
Get rid of the Spartans
Get rid of the Persians Persians get rid of us
The Oracle says a really dodgy film might be produced over
2,000 years later
A lot of Persians ARE turning upA high level of motivation not to become a Persian slave
The Ephors might stop the Spartans turning up
STRATEGY
Purchasing Decisions
(Oracle vs SAP)
ImplementationDetails
(Private vs Public)
OperationalDetails
(SLAs)
TacticalChoices
(BYOD)
How? What? When?
Why?
Vague
Everyone else is!67% of successful companies do ...
Everyone else is!67% of successful companies do ...
198462 Companies for
you to emulate
Backward causality
If A does B and A is successful ...
If you do B, you too will be successful.
THEN
... 67% of other successful generals bombard
hills?
Business Level Abstractions of a Healthy
Strategy
digital business, big data, disruptive, innovative, collaborative, competitive advantage, ecosystem, networked,
efficiency, learning organisation, social media, revolution, cloud based, agile,
secure, internet of things, growth, value, customer focused, open,
digital first, data leaders, agile, insight from data, platform,
sustainable, revolution, culture.
Common Blahs
Our strategy is [Blah]. We will lead a [Blah] effort of the market through our use of [Blah] and [Blah] to
build a [Blah]. By being both [Blah] and [Blah], our [Blah] approach will drive [Bah] throughout the
organisation. Synergies between our [Bah] and [Bah] will enable us to capture the
upside by becoming [Bah] in a [Baa] world. These transformations combined with [Baa] due to
our [Baa] will create a [Baa] through [Baa] and [Baa].
Blah Template
Common Blahs +
Blah Template =
Autogenerate64 strategies
Our strategy is customer focused. We will lead a disruptive effort of the market through our use of innovative social media and big data to build a collaborative cloud based ecosystem. By being both digital first and agile, our open approach will drive efficiency throughout the organisation. S y n e r g i e s b e t w e e n o u r c u l t u r e r e v o l u t i o n and networked learning organisation will enable us to capture the upside by becoming data leaders in a digital business world. These transformations combined with insight from data due to our internet of things platform will create a sustainable competitive advantage through growth and value.
Strategy 1 / 64
Our strategy is innovative digital business. We will lead a growth effort of the market through our use of customer focused competitive advantage and disruptive social media to build a collaborative revolution. By being b o t h d a t a l e a d e r s a n d c l o u d b a s e d , our ecosystem approach will drive insight from data throughout the organisation. Synergies between our platform and open culture will enable us to capture the upside by becoming digital first in a networked world. These transformations combined with value due to our efficiency will create a sustainable learning organisation through agile and big data.
Strategy 2 / 64
"This is more or less the exact wording from our business plan"
"This is more or less the exact wording from our business plan"
"I've seen two of these used already"
"This is more or less the exact wording from our business plan"
"I've seen two of these used already"
"Are you for hire?"
http://strategy-madlibs.herokuapp.com/by Bill West
So, how do companies survive?
Most competitors suck as well!
Str
ate
gic
Pla
y
(AW
AR
EN
ES
S)
Uses Open to Compete (ACTION)
Str
ate
gic
Pla
y
(AW
AR
EN
ES
S)
Uses Open to Compete (ACTION)
Players
+ve MRKT CAP
Str
ate
gic
Pla
y
(AW
AR
EN
ES
S)
Uses Open to Compete (ACTION)
Chancers
-ve MRKT CAP
Players
+ve MRKT CAP
Str
ate
gic
Pla
y
(AW
AR
EN
ES
S)
Uses Open to Compete (ACTION)
"Open by Default"
"Open by Thinking"
Getting Stuff Done ...
Getting Stuff Done ...
... Learn from UK Gov.
X
Athens
Thebes
XArtemision
Thermopylae
X
X
Block here
Force opponents along path here
Defend here, use terrain as force
multiplier.
Defend here
Defend here
Versus
Cloud 20102008
Windows
Unix
RHEL
Ubuntu
Windows
RHEL
70%
THANK [email protected]
CC 3.0 SA