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Developing a business engagement strategy that supports funding and change objectives
Tracey Pritchard Friends of the Earth
‘It always seems impossible until it’s done’
Nelson Mandela
We campaign on….
• Nature• Climate change• Sustainable growth• Land, food and water• Tackling injustice
Who’s the biggest sceptic?
• Internal • External
So we made a few friends…
• Internally • Externally
Looked at what sits at the core
POSITIVE IMPACT
OPENESS AND TRANSPARENCY RESPECT FOR
HUMAN RIGHTS
ENVIRONMENTAL SUSTAINABILITY
SUSTAINABLE ECONOMY
And thought about risk vs. benefit
And different types of love affair
• Strategic • Tactical
Tactical
Strategic
Corporate Lite Process
Business Engagement
Corporate Fundraising Non F/R Business Engagement
1.Membership 2.Affiliates 3.Charity of the Year
4.CorporateDonations
5.CorporateFoundations &Grants
6.Brand Licensing & Commercial Partnerships
7.Sponsorship
CampaignPartnerships
Generic
Campaign Allies
Business Audience Strategy
Unusual Partnershipsi.e. Abundance Gen
Business bodies
Critical Friend
Sustainable Bus. Expertise
Strategic Relationships (Campaigns)
Year 1 Year 2 Year 3 Year 4
1
2
3
4
5
6
7
TOTAL
5 Year Vision
A reminder of the key steps
QUESTIONS AND REFLECTIONS
Thought Starters1. What are the top 2 things that businesses can do
for you, outside of funding?
2. What’s values will your organisation look for in the companies it links with?
3. What are the benefits to your organisation of working with companies in the 3 different categories:
• business community at large• non-financial partners• financial partners
4. What is the key measure against which you will identify and prioritise companies (x axis)?
“It’s kind of fun to do the impossible.”
Walt Disney
