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Developing a business engagement strategy that supports funding and change objectives

Tracey Pritchard Friends of the Earth

‘It always seems impossible until it’s done’

Nelson Mandela

We campaign on….

• Nature• Climate change• Sustainable growth• Land, food and water• Tackling injustice

Who’s the biggest sceptic?

• Internal • External

So we made a few friends…

• Internally • Externally

Looked at what sits at the core

POSITIVE IMPACT

OPENESS AND TRANSPARENCY RESPECT FOR

HUMAN RIGHTS

ENVIRONMENTAL SUSTAINABILITY

SUSTAINABLE ECONOMY

And thought about risk vs. benefit

And different types of love affair

• Strategic • Tactical

Tactical

Strategic

Corporate Lite Process

Business Engagement

Corporate Fundraising Non F/R Business Engagement

1.Membership 2.Affiliates 3.Charity of the Year

4.CorporateDonations

5.CorporateFoundations &Grants

6.Brand Licensing & Commercial Partnerships

7.Sponsorship

CampaignPartnerships

Generic

Campaign Allies

Business Audience Strategy

Unusual Partnershipsi.e. Abundance Gen

Business bodies

Critical Friend

Sustainable Bus. Expertise

Strategic Relationships (Campaigns)

Year 1 Year 2 Year 3 Year 4

1

2

3

4

5

6

7

TOTAL

5 Year Vision

A reminder of the key steps

QUESTIONS AND REFLECTIONS

Thought Starters1. What are the top 2 things that businesses can do

for you, outside of funding?

2. What’s values will your organisation look for in the companies it links with?

3. What are the benefits to your organisation of working with companies in the 3 different categories:

• business community at large• non-financial partners• financial partners

4. What is the key measure against which you will identify and prioritise companies (x axis)?

“It’s kind of fun to do the impossible.” 

Walt Disney