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flex interactive
experience design
Designing around the User just isn’t enough anymore Wearables London March 2014
#cindysoo
linkedin/in/cindysoo
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design for engaging & meaningful experiences
Confidential 5 Hobbies (sports, travel, dance, shopping)
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SO WHAT?
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to improve my game
LPGA Tour
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+ games + analysis apps + club technology + practice tools + online education + performance wear
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design factors
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comfort appearance intuitive meaningful
design factors
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discreet personalized tech-advanced wearable & durable
challenges
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privacy & security control social norms sustainability
overlap FASHION PSYCHOLOGY
NEW IX PARADIGMS DATA & TECHNOLOGY
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“Wearable Technology”
FAD
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“Smart Wear”
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Confidential 23 Hobbies (sports, travel, dance, shopping)
OVERLAP 2014 marks a paradigm shift
