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Caffè BaglioniMeet the style.
Design the Italian excellence.
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Design beyond Design.
Alberto MEDA
AchilleCASTIGLIONI
PaoloULIAN
Marco ROMANELLI eMarta LAUDANI
EnzoMARI
GiorgioBONAGURO
Serena VESTRUCCI
GiulioIACCHETTI
MattiaBONANOMI
BTMBreaking the Mould
The project is always in progress and open to other authors.
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“Design the Italian excellence” istheconceptofthein-progressexhibitioncuratedbyVincenzoBasile (Basile Arteco), specially planned for the Baglioni Hotels Group spa, in the renovated venue oftheNuovoCaffèBaglioniinsidetheCarltonHotelBaglioniinMilan.Twelvewooden glass-caseswill become the stage for temporary exhibitions of uniqueobjectscharacterisedbyprojectualresearch,esperimentationandpreciousandrarerealizationsofDesign.
Quanti numeri in Via Senato: the thirdeditionof theprojecthostsa selectionofAuthorswhorepresentthecontemporary“fareitaliano”,amixofInnovationandTraditioncomprisingdifferentgenerationsandnewfieldsofArt:Design,butContemporaryArtandGraphicsaswell.
As it alwayshappens,Artbecomesbearerofa visiononcontemporaneity thatanticipates thechanges in society and suggests a possible direction. New generations of designers, graphics,artists,entrepreneurs,researchersworkincontinuityandmemoryofwhatwasdevelopedbytheMasters,withanewapproachandanewideaofresearch.Italyisnotatastandstill,actuallyitisa thriving country, eager to start a concrete change in society, and in the ordinary people’s life.
Two Masters of the XXth Century,greatAchilleCastiglioniandEnzoMari,theDesignerwhohasalways designed also through words, share the cases with contemporary masters, such as, Paolo Ulian,MarcoRomanelliandMartaLaudani,GiulioIacchetti,andwiththeprotagonistsoftheNewGenerationsofDesigners,GiorgioBonaguro,andtheartistsofthe“Collettivo”,ateamofyoungcreatorswhoworkat“BreakingtheMould”thefascinatingprojectrealizedinmouth-blownglassintheMuranofurnaceofSalviati.
Theproject ismadeevenmoreappealingbythepresenceoftwofigureswhoarenotproperlypart of the world of Design, even though they manage to set up a dialogue by wondering, and asking themselvesquestions. Fromtheworldof contemporaryart, SerenaVestrucci,who livesandworksinVenice,exhibitshereabeautifulworkoncolours;graphicdesignerMattiaBonanomi,whostudiedattheprestigiousSaintMartinsSchoolinLondonispresentwithaworkcontainingthe MILANO font, a new typographic character that he himself elaborated for a project specially developedfortheexhibition.
Design,Graphics,Art.Differentstylesandapproachestocommonthemesandfeelings.AthinbutwellvisibleFilRougelinkingourhistoryandourfuture.Maybe, a new Renaissance.
“Design the Italian excellence” è il concept di un progetto espositivo in progress curato daVincenzo Basile (BasileArteco) per il gruppo Baglioni Hotels spa, nella sede rinnovata del Nuovo CaffèBaglioniall’internodelCarltonHotelBaglioniinMilano.Dodicitecheinvetrosonoteatrodiesposizionitemporaneedioggettiunicicaratterizzatidapercorsidiricercaprogettuale,disperimentazioneedirealizzazioniprezioseerarelegatealDesign.
Quanti numeri in Via Senato: la terza edizione del progetto espositivo ospita una selezione diAutori che rappresentano il fare italiano contemporaneo, un mix di Innovazione e Tradizione che abbracciadiversegenerazionieambitiinediti:Design,maancheArteContemporaneaeGrafica. Comesempreaccade,l’Artesirendeportatricediunavisionesullacontemporaneitàcheanticipai cambiamentidella societàene indica ladirezionepossibile.Nuovegenerazionidiprogettisti,designers,grafici,artisti,artigiani,imprenditori,ricercatorilavoranoincontinuitàememoriadellavoro svolto dai Maestri,maconnuoviapproccienuovaricerca.L’Italianonèferma,mavivaedesiderosa di avviare un cambiamento concreto nella società e nella vita delle persone normali. Due Maestri del ‘900, il grandee attualissimoAchilleCastiglioni e EnzoMari, unuomo che saprogettaredasempreancheconleparole,coabitanoconmaestricontemporanei,AlbertoMeda,PaoloUlian,MarcoRomanelli&MartaLaudani,GiulioIacchettieconiprotagonistidellenuovegenerazionidiprogettisti,comeGiorgioBonaguroeilCollettivolegatoalprogetto‘BreakingtheMould’unprogettoaffascinanterealizzatoinvetrosoffiatonellafornaceSalviatiaMurano.
Ilprogettoèinfinearricchitodallapresenzadiduefigurechenonappartengonopropriamentealmondo del Design, ma che riescono ad instaurare un dialogo, grazie alla capacità di interrogarsi eporsidomande.Dalmondodell’artecontemporanea,SerenaVestrucci,artistacheviveelavoraaVenezia,presenteconunbellissimolavorosulcoloreeMattiaBonanomi,graphicdesignerconstudipressolascuolaSaintMartinsdiLondra,conunprogettosviluppatoadhocperl’esposizione,cheutilizzailfontMILANOdaluielaborato. Design,Grafica,Arte.Approcciestilidiversiatemiesentirecomuni.Unsottilemabenvisibilefilorossolegalanostrastoriaeilnostrofuturo.Forse,unnuovoRinascimento.
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Asite-specificprojectcuratedbyVincenzoBasileBASILE ARTECO
Caffè Baglionic\o CARLTON HOTEL BAGLIONI
Via Senato, 5 / Via della Spiga, 8 - MilanMarch 2014
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LightnessAlberto MEDA
Thinking light can be a contempo-rarywaytofindabalancebetweennatureandartifice.Lightness not only in physical sense to reduce the material employed but also to get a visual and trans-parent appearance to obtain a discrete object, that does not im-poseitself,butreflectsarespectfulapproach to the environment. Lightness could be a slogan to em-phasize the contemporary need of asenseofethicsinallouractions.Lightness is a 3D structure made of ABS using a contemporary 3Dprinter technology.
LIMITED EDITION (2013)BlackprototypeuniqueCertificateofAutenticity
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Kristall Titanium Alberto MEDA
UnpertreAlberto MEDA
Unusualcombinationoftitaniumandcrystal,tosolvethestructureofaveryslenderandverystrongstemintitaniumforafragilecrystalglass.
PROTOTYPE (1993)Designer’sprivatecollection.
In the year 2011 Borek Sipek invited Alberto Meda , Gaetano Pesce, Ingo Mau-rer,OscarTusquets,RonArad,ShigeruUchida,IsseyMiyake,AndréPutmanandNandaVigotoparticipateincreationofanewcollectionofcontemporaryglassdesign,craftedandproducedinBoemia.
LIMITED EDITION (2011)CertificateofAutenticity
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Cardboard VasesPaolo ULIAN
Throughthisvase,impressiveinitsvisualeffect,PaoloUlianpoeticallyreflectsupontheworkoftraditionalceramics.Similartoflexiblecardboard,CARD-BOARD’ssurfaceisanembroideryofbeautifulreliefsimitatingthecorrugatedcardboard commonly used in industrial packaging. The very poor material, short-lived, but also recyclable, is turned by Paolo Ul-ianintoapreciousandrefinedobject,wherewecandiscovertheDNAoftheauthor’swork:hispassionforrecyclingpoormaterials.TheCARDBOARDvaserequiresparticulartechnicalskills:complexprocessesenabletheceramicstofittothesemagicalandinconstantforms,and,liketruecardboard, it turns, ripples, creases, curves, bends... CARDBOARD is also characterised by an audacious mix of colours, metallic and acid,ofshiningsurfaces(outside)andopaqueones(inside).An object that must be looked at and touched, in order to fully appreciate its incrediblematter.
LIMITED EDITIONPROTOYPESDesigner’sprivatecollection.
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DroneroEnzo MARI
“Dronero” in forged iron, a bridge-shaped fruitstand of unusual weight, yet so visibly light and full of magic, it creates a striking contrast between the dark of theforgedironandthebrightnaturalcolorsofthefruit.ApreciousCollection,numberedandsignedbytheAuthor.The“FerriForgiati”CollectionintheEdi-tionBASILEARTECO,encloseintheprojectthesecretofwhatDesignshouldbetoday.
UNIQUE PIECES (2010)CertificateofAuthenticity
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Scythe/FalceEnzo MARI
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Monocromi ScontatiSerena VESTRUCCI
“Discounted Monocrome. These three monochrome are refillable endlessly: in their own homes, anyone can empty and fill them again with the colors that prefers. These works are exclusively sold together, and taking three, you pay only two. I wish art release from the logic of profit, but I wonder then how the artist should live.”Serena Vestrucci
Water,tempera,plexiglas,metal|15x21x6cmeach,fiveweeks.
UNIQUE PIECES (2011)Author’sprivatecollection
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“My work goes in and out of the bed. It is not born out of anything in particular. I stay lying trying not to do anything. To the point where i look at what i’ve got and i look for a way to complicate our relationship. I like confetti because to make it work you have to let everything go to pieces. I think that if you believe that you don’t need to do much to create art, one day it will all stop working. I don’t even know how i do it. At the end of the day, it’s just a matter of points of view, and probably elsewhere, every-thing’s going just fine. Perhaps the same sun that i saw four hours ago and that i can no longer see, is now shining on you. I have always wondered why films make people cry and exhibitions don’t. I read that up until the 19th century, people cried in front of paintings. And then what happened? Now i’m going to turn off and go for a walk: one thing amongst others. As if every day of our lives were supposed to make sense.I think my research is made of incidents, trips, intervals, sometimes repetitions, sometimes a bend of rules, more often doubts.”Serena Vestrucci
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BH5 and Tram del MattinoMattiaBONANOMI
MILANO - typeface. Designed to celebrate the Italian typo-graphictradition,thistypefacereflectsthetypographicherit-ageofMilanandtheFuturistmovementthatdevelopeditaswell as several other typographical avant-gardes in the early 20th century.
Silkscreenonpaintedwood.Uniquepiecesnumberedandsigned by the Author (2014).
LIMITED EDITION (2014)CertificateofAuthenticity
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404 ProjectMattiaBONANOMI
The“404”isaresearchprojectincollaborationwithCharlesHoel.Itsaimistoexplorehowourperceptionofspacehaschangedwith the rapid increase of speed in the modern world. In a society where values are placed on accuracy and precision, we questiontheideasaboutwalking,theunexpecteddiscoveryaswellastheforgottenspacesthatwepasseveryday.”
BookprintedwithDigital-offsetIndigo®machineon110gsmConqueror100%cottonpaper.Posterssilkscreenprintedon135gsm Colorplan pale grey paper.
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Black Marble AshtrayAchille CASTIGLIONI
Ingenioussolutiontoarecurrentproblem for those who work on the theme of the ashtray, this prototypestudio,uniquepiecerealized by Bacci manufacturer in1971,ownedbyFondazioneMuseoStudioCastiglioni,isalargeroundcontainerinBlackMarquiniamarble, holds on the rim a spiral spring in chrome steel, that pre-ventsthecigarettefromfalling.Very easily removable for clean-ing, from the prototype a number ofdifferentversionsfollowed,insilver plated, marble and chrome steel.
PROTOTYPE (1971)Author’scollection
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Fondazione Achille CastiglioniSpiraleAchille CASTIGLIONI STUDIO MUSEO ACHILLE CASTIGLIONI was appointed thanks to the agreement
of“FondazioneMuseodelDesign”,oneoftheInstitutionalcharterMembersin Milan. Its support shows how Triennale di Milano/Triennale Design Museum givesanimportanthelptopromotetheculture,andinparticularDesigninItalyand in the world.TopreservetheArtist’sheritageinamodernkey,meanscataloguingtheworks,telling the whole story, and sharing it with the widest possible audienceThe museum Study, in fact, runs the guided tours for singles and groups. Achille Castiglioni’swifeanddaughter,IrmaandGiovannathemselvesorganizetheguidedtourinthisfantasticstudy.Auniqueexperienceinacharmingplacethat inspires the visitor, and gives them memories of a recent past in the con-temporary Milan. www.achillecastiglioni.it
Ashtray in 18/10 stainless steel, mirror polished, with spiral, it was originally produced in marble and silvered metal by Bacci in Bolo-gna, and was adopted by Achille CastiglioniforAlessiin1986withanumberofmodificationstoitsshape and size.
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Souvenir d’ItalieMarco ROMANELLI and Marta LAUDANI
Dishes like “postcard-souvenirs” from a few of the most famous Italian towns, those places the whole world loves and admires.A collage of images rescued from one’s personal memory drawer, selected out ofoldcollections,orcutoutofsomeprimaryschoolstudents’geographybooks.The “souvenir d’Italie” is, most powerfully, Italy herself.Do remember her like that, during the dark winters in Helsinki, in the rainy Scottishcountryside,oramongthedesert’sdunes:theItalyofadistantpast,whenhistoryanddesign,antiqueandcontemporarybeauty,cultureandnatureconstantly intertwined.In a world of tourists-travellers, the theme of the “souvenir”becomes powerful andthedecorative“local”artscanfindherenewstrenghtandanew“raisond’etre”-justification.Here, a light boundary line is drawn up between kitsch and good taste, and PieroFornasetti,theMasterofalldecorators,isobviouslyquoted,withtheresult of ceramic dishes that one can “hang on the wall” on their return from a personal “Grand Tour”, true “souvenir d’Italie”, memories from Italy.
LIMITED EDITIONCertificateofAutenticity
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Souvenir d’Italie - MilanoMarco ROMANELLI and Marta LAUDANI
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Root VasesGiorgio BONAGURO
RootVasesareambivalentobjects:theoutercylinder-sem-transparent-isconnectedtotheinternalelementincolourglassrepresentingtherootsofaflower.Designedastop-downvases,theycontainoneonlyfloreononeside,andabunchofflowersontheother.The“SOFFIATURAALUME”-glassblowing-isahandicrafttechniqueforwork-ingtheglass.Thestartingpoitisaborosilicateglasstubethatisbeateasecondtimeonahorizontalflamefrommechanicnozze.The“MaestrodiLume”,theGlass Master, dilates the glass and moulds it with small tools.
LIMITED EDITIONCertificateofAuthenticity
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Noli - Ceramic VaseGiulioIacchetti
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Collectionofceramicvases.With their mouths open as if ea-gerlyawaitingforwaterandflow-ers,thethreefish-shapedvasesinceramics are a manifestly iconic and ironic project. The Pesci Ital-ianiCollectionisinspiredbythreetypicalMediterraneanfish,eachwithadifferentsizeandshape:ananchovy (pink), a gilthead (tur-quoise)andanopah(yellow).
Handmade in Albisola (Savona) in theatelierofthehistoricalartisanfirmGIUSEPPEMAZZOTTI1903together with the Author Giulio IacchettiforInternoitaliano.
LIMITED EDITION (2013)CertificateofAutenticity
Dego, Noli, Sori - Ceramic VasesGiulioIacchetti
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Experiment.9 - Murano Glass VaseBTMBreakingtheMould-Collective.
BREAKINGTHEMOULDisanexplorationinexperimentalapproachestothetraditionaltechniquesofglassmakingfromMurano,Venice.BreakingtheMouldconsistsofsevendesignersandamaterialscientist,formedinthewinterof2011,withthesharedgoalofinvestigatingthepossibilitiesofintroducinginnovationtoglassproduction,whilstrespectingthelegacyandnuancesoftheMuranesetradition.
BreakingtheMouldisaprojectbyMARCOZITO,AUT,CHIARAONIDA,DARIOSTELLON, MATTEO STOCCO, TOMMASO CAVALLIN, ANNA PERUGINI. All pieces have been made by SALVIATI, the historic glass company in Murano (Venice). www.breaking-the-mould.com
UNIQUE PIECES (2011)Prototypes
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Experiment.11 - Murano Glass VasesBTMBreakingtheMould-Collective.
BREAkING THE MOULDisanopen-endedresearchprojectthatwehopewillleadtoarangeofinterestingresults.Thestructureoftheprojectisbasedintwomainphas-es;oneforresearch,experimentationandtestingonselectedtopicsandmaterials;theotherforshowcasingandsharingourachievementsthroughaseriesofexhibitionsinselectedvenues.Eachprojectwillbeginfromtheresultsandtheoutcomesofthepreviousone,asaconsistentcontinuationofaprocessinprogress.ThefirststepofBreaking the Mould is called BTM 01/The Mould.www.breaking-the-mould.com
UNIQUE PIECES (2011)Prototypes
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Photo credits
MIROZAGNOLI
BENVENUTO SABA
ARCHIVIO STUDIO CASTIGLIONI
FRANKVAUGHAN
ARCHIVIO ALBERTO MEDA
RICCARDO BERRONE
PAOLO ULIAN
LUCA COPPOLA
FEDERICOBOVARA
ANDREA BASILE
CHIARA ONIDA
MATTEO STOCCO
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Design the Italian excellence. The Authors.
CHIARA ANDREATTI
GAE AULENTI
GIORGIO BONAGURO
MATTIA BONANOMI
BTM BREAkING THE MOULD – COLLECTIVE
VALENTINA CARRETTA
ACHILLE CASTIGLIONI
MONICA CASTIGLIONI
ELENA CUTOLO
GIULIO IACCHETTI
UGO LA PIETRA
ENZOMARI
ALBERTO MEDA
ENZOMARI
MARCO ROMANELLI & MARTA LAUDANI
DONATA PARUCCINI
ETTORE SOTTSASS
PAOLO ULIAN
SERENA VESTRUCCI
GIORGIAZANELLATO
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artw
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Caffè BaglioniMeet the style.
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Shouldyoudesiretoacquire“Design the italian excellence” artworks,
please write to [email protected] or call Carlton Hotel Baglioni at +39 02 77077.
A site-specific project curated by Vincenzo BasileBASILE ARTECO
TextsVINCENZO BASILE
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