Caffè BaglioniMeet the style.

Design the Italian excellence.

Design beyond Design.

Alberto MEDA

AchilleCASTIGLIONI

PaoloULIAN

Marco ROMANELLI eMarta LAUDANI

EnzoMARI

GiorgioBONAGURO

Serena VESTRUCCI

GiulioIACCHETTI

MattiaBONANOMI

BTMBreaking the Mould

The project is always in progress and open to other authors.

“Design the Italian excellence” istheconceptofthein-progressexhibitioncuratedbyVincenzoBasile (Basile Arteco), specially planned for the Baglioni Hotels Group spa, in the renovated venue oftheNuovoCaffèBaglioniinsidetheCarltonHotelBaglioniinMilan.Twelvewooden glass-caseswill become the stage for temporary exhibitions of uniqueobjectscharacterisedbyprojectualresearch,esperimentationandpreciousandrarerealizationsofDesign.

Quanti numeri in Via Senato: the thirdeditionof theprojecthostsa selectionofAuthorswhorepresentthecontemporary“fareitaliano”,amixofInnovationandTraditioncomprisingdifferentgenerationsandnewfieldsofArt:Design,butContemporaryArtandGraphicsaswell.

As it alwayshappens,Artbecomesbearerofa visiononcontemporaneity thatanticipates thechanges in society and suggests a possible direction. New generations of designers, graphics,artists,entrepreneurs,researchersworkincontinuityandmemoryofwhatwasdevelopedbytheMasters,withanewapproachandanewideaofresearch.Italyisnotatastandstill,actuallyitisa thriving country, eager to start a concrete change in society, and in the ordinary people’s life.

Two Masters of the XXth Century,greatAchilleCastiglioniandEnzoMari,theDesignerwhohasalways designed also through words, share the cases with contemporary masters, such as, Paolo Ulian,MarcoRomanelliandMartaLaudani,GiulioIacchetti,andwiththeprotagonistsoftheNewGenerationsofDesigners,GiorgioBonaguro,andtheartistsofthe“Collettivo”,ateamofyoungcreatorswhoworkat“BreakingtheMould”thefascinatingprojectrealizedinmouth-blownglassintheMuranofurnaceofSalviati.

Theproject ismadeevenmoreappealingbythepresenceoftwofigureswhoarenotproperlypart of the world of Design, even though they manage to set up a dialogue by wondering, and asking themselvesquestions. Fromtheworldof contemporaryart, SerenaVestrucci,who livesandworksinVenice,exhibitshereabeautifulworkoncolours;graphicdesignerMattiaBonanomi,whostudiedattheprestigiousSaintMartinsSchoolinLondonispresentwithaworkcontainingthe MILANO font, a new typographic character that he himself elaborated for a project specially developedfortheexhibition.

Design,Graphics,Art.Differentstylesandapproachestocommonthemesandfeelings.AthinbutwellvisibleFilRougelinkingourhistoryandourfuture.Maybe, a new Renaissance.

“Design the Italian excellence” è il concept di un progetto espositivo in progress curato daVincenzo Basile (BasileArteco) per il gruppo Baglioni Hotels spa, nella sede rinnovata del Nuovo CaffèBaglioniall’internodelCarltonHotelBaglioniinMilano.Dodicitecheinvetrosonoteatrodiesposizionitemporaneedioggettiunicicaratterizzatidapercorsidiricercaprogettuale,disperimentazioneedirealizzazioniprezioseerarelegatealDesign.

Quanti numeri in Via Senato: la terza edizione del progetto espositivo ospita una selezione diAutori che rappresentano il fare italiano contemporaneo, un mix di Innovazione e Tradizione che abbracciadiversegenerazionieambitiinediti:Design,maancheArteContemporaneaeGrafica. Comesempreaccade,l’Artesirendeportatricediunavisionesullacontemporaneitàcheanticipai cambiamentidella societàene indica ladirezionepossibile.Nuovegenerazionidiprogettisti,designers,grafici,artisti,artigiani,imprenditori,ricercatorilavoranoincontinuitàememoriadellavoro svolto dai Maestri,maconnuoviapproccienuovaricerca.L’Italianonèferma,mavivaedesiderosa di avviare un cambiamento concreto nella società e nella vita delle persone normali. Due Maestri del ‘900, il grandee attualissimoAchilleCastiglioni e EnzoMari, unuomo che saprogettaredasempreancheconleparole,coabitanoconmaestricontemporanei,AlbertoMeda,PaoloUlian,MarcoRomanelli&MartaLaudani,GiulioIacchettieconiprotagonistidellenuovegenerazionidiprogettisti,comeGiorgioBonaguroeilCollettivolegatoalprogetto‘BreakingtheMould’unprogettoaffascinanterealizzatoinvetrosoffiatonellafornaceSalviatiaMurano.

Ilprogettoèinfinearricchitodallapresenzadiduefigurechenonappartengonopropriamentealmondo del Design, ma che riescono ad instaurare un dialogo, grazie alla capacità di interrogarsi eporsidomande.Dalmondodell’artecontemporanea,SerenaVestrucci,artistacheviveelavoraaVenezia,presenteconunbellissimolavorosulcoloreeMattiaBonanomi,graphicdesignerconstudipressolascuolaSaintMartinsdiLondra,conunprogettosviluppatoadhocperl’esposizione,cheutilizzailfontMILANOdaluielaborato. Design,Grafica,Arte.Approcciestilidiversiatemiesentirecomuni.Unsottilemabenvisibilefilorossolegalanostrastoriaeilnostrofuturo.Forse,unnuovoRinascimento.

Asite-specificprojectcuratedbyVincenzoBasileBASILE ARTECO

Caffè Baglionic\o CARLTON HOTEL BAGLIONI

Via Senato, 5 / Via della Spiga, 8 - MilanMarch 2014

LightnessAlberto MEDA

Thinking light can be a contempo-rarywaytofindabalancebetweennatureandartifice.Lightness not only in physical sense to reduce the material employed but also to get a visual and trans-parent appearance to obtain a discrete object, that does not im-poseitself,butreflectsarespectfulapproach to the environment. Lightness could be a slogan to em-phasize the contemporary need of asenseofethicsinallouractions.Lightness is a 3D structure made of ABS using a contemporary 3Dprinter technology.

LIMITED EDITION (2013)BlackprototypeuniqueCertificateofAutenticity

Kristall Titanium Alberto MEDA

UnpertreAlberto MEDA

Unusualcombinationoftitaniumandcrystal,tosolvethestructureofaveryslenderandverystrongstemintitaniumforafragilecrystalglass.

PROTOTYPE (1993)Designer’sprivatecollection.

In the year 2011 Borek Sipek invited Alberto Meda , Gaetano Pesce, Ingo Mau-rer,OscarTusquets,RonArad,ShigeruUchida,IsseyMiyake,AndréPutmanandNandaVigotoparticipateincreationofanewcollectionofcontemporaryglassdesign,craftedandproducedinBoemia.

LIMITED EDITION (2011)CertificateofAutenticity

Cardboard VasesPaolo ULIAN

Throughthisvase,impressiveinitsvisualeffect,PaoloUlianpoeticallyreflectsupontheworkoftraditionalceramics.Similartoflexiblecardboard,CARD-BOARD’ssurfaceisanembroideryofbeautifulreliefsimitatingthecorrugatedcardboard commonly used in industrial packaging. The very poor material, short-lived, but also recyclable, is turned by Paolo Ul-ianintoapreciousandrefinedobject,wherewecandiscovertheDNAoftheauthor’swork:hispassionforrecyclingpoormaterials.TheCARDBOARDvaserequiresparticulartechnicalskills:complexprocessesenabletheceramicstofittothesemagicalandinconstantforms,and,liketruecardboard, it turns, ripples, creases, curves, bends... CARDBOARD is also characterised by an audacious mix of colours, metallic and acid,ofshiningsurfaces(outside)andopaqueones(inside).An object that must be looked at and touched, in order to fully appreciate its incrediblematter.

LIMITED EDITIONPROTOYPESDesigner’sprivatecollection.

DroneroEnzo MARI

“Dronero” in forged iron, a bridge-shaped fruitstand of unusual weight, yet so visibly light and full of magic, it creates a striking contrast between the dark of theforgedironandthebrightnaturalcolorsofthefruit.ApreciousCollection,numberedandsignedbytheAuthor.The“FerriForgiati”CollectionintheEdi-tionBASILEARTECO,encloseintheprojectthesecretofwhatDesignshouldbetoday.

UNIQUE PIECES (2010)CertificateofAuthenticity

Scythe/FalceEnzo MARI

Monocromi ScontatiSerena VESTRUCCI

“Discounted Monocrome. These three monochrome are refillable endlessly: in their own homes, anyone can empty and fill them again with the colors that prefers. These works are exclusively sold together, and taking three, you pay only two. I wish art release from the logic of profit, but I wonder then how the artist should live.”Serena Vestrucci

Water,tempera,plexiglas,metal|15x21x6cmeach,fiveweeks.

UNIQUE PIECES (2011)Author’sprivatecollection

“My work goes in and out of the bed. It is not born out of anything in particular. I stay lying trying not to do anything. To the point where i look at what i’ve got and i look for a way to complicate our relationship. I like confetti because to make it work you have to let everything go to pieces. I think that if you believe that you don’t need to do much to create art, one day it will all stop working. I don’t even know how i do it. At the end of the day, it’s just a matter of points of view, and probably elsewhere, every-thing’s going just fine. Perhaps the same sun that i saw four hours ago and that i can no longer see, is now shining on you. I have always wondered why films make people cry and exhibitions don’t. I read that up until the 19th century, people cried in front of paintings. And then what happened? Now i’m going to turn off and go for a walk: one thing amongst others. As if every day of our lives were supposed to make sense.I think my research is made of incidents, trips, intervals, sometimes repetitions, sometimes a bend of rules, more often doubts.”Serena Vestrucci

BH5 and Tram del MattinoMattiaBONANOMI

MILANO - typeface. Designed to celebrate the Italian typo-graphictradition,thistypefacereflectsthetypographicherit-ageofMilanandtheFuturistmovementthatdevelopeditaswell as several other typographical avant-gardes in the early 20th century.

Silkscreenonpaintedwood.Uniquepiecesnumberedandsigned by the Author (2014).

LIMITED EDITION (2014)CertificateofAuthenticity

404 ProjectMattiaBONANOMI

The“404”isaresearchprojectincollaborationwithCharlesHoel.Itsaimistoexplorehowourperceptionofspacehaschangedwith the rapid increase of speed in the modern world. In a society where values are placed on accuracy and precision, we questiontheideasaboutwalking,theunexpecteddiscoveryaswellastheforgottenspacesthatwepasseveryday.”

BookprintedwithDigital-offsetIndigo®machineon110gsmConqueror100%cottonpaper.Posterssilkscreenprintedon135gsm Colorplan pale grey paper.

Black Marble AshtrayAchille CASTIGLIONI

Ingenioussolutiontoarecurrentproblem for those who work on the theme of the ashtray, this prototypestudio,uniquepiecerealized by Bacci manufacturer in1971,ownedbyFondazioneMuseoStudioCastiglioni,isalargeroundcontainerinBlackMarquiniamarble, holds on the rim a spiral spring in chrome steel, that pre-ventsthecigarettefromfalling.Very easily removable for clean-ing, from the prototype a number ofdifferentversionsfollowed,insilver plated, marble and chrome steel.

PROTOTYPE (1971)Author’scollection

Fondazione Achille CastiglioniSpiraleAchille CASTIGLIONI STUDIO MUSEO ACHILLE CASTIGLIONI was appointed thanks to the agreement

of“FondazioneMuseodelDesign”,oneoftheInstitutionalcharterMembersin Milan. Its support shows how Triennale di Milano/Triennale Design Museum givesanimportanthelptopromotetheculture,andinparticularDesigninItalyand in the world.TopreservetheArtist’sheritageinamodernkey,meanscataloguingtheworks,telling the whole story, and sharing it with the widest possible audienceThe museum Study, in fact, runs the guided tours for singles and groups. Achille Castiglioni’swifeanddaughter,IrmaandGiovannathemselvesorganizetheguidedtourinthisfantasticstudy.Auniqueexperienceinacharmingplacethat inspires the visitor, and gives them memories of a recent past in the con-temporary Milan. www.achillecastiglioni.it

Ashtray in 18/10 stainless steel, mirror polished, with spiral, it was originally produced in marble and silvered metal by Bacci in Bolo-gna, and was adopted by Achille CastiglioniforAlessiin1986withanumberofmodificationstoitsshape and size.

Souvenir d’ItalieMarco ROMANELLI and Marta LAUDANI

Dishes like “postcard-souvenirs” from a few of the most famous Italian towns, those places the whole world loves and admires.A collage of images rescued from one’s personal memory drawer, selected out ofoldcollections,orcutoutofsomeprimaryschoolstudents’geographybooks.The “souvenir d’Italie” is, most powerfully, Italy herself.Do remember her like that, during the dark winters in Helsinki, in the rainy Scottishcountryside,oramongthedesert’sdunes:theItalyofadistantpast,whenhistoryanddesign,antiqueandcontemporarybeauty,cultureandnatureconstantly intertwined.In a world of tourists-travellers, the theme of the “souvenir”becomes powerful andthedecorative“local”artscanfindherenewstrenghtandanew“raisond’etre”-justification.Here, a light boundary line is drawn up between kitsch and good taste, and PieroFornasetti,theMasterofalldecorators,isobviouslyquoted,withtheresult of ceramic dishes that one can “hang on the wall” on their return from a personal “Grand Tour”, true “souvenir d’Italie”, memories from Italy.

LIMITED EDITIONCertificateofAutenticity

Souvenir d’Italie - MilanoMarco ROMANELLI and Marta LAUDANI

Root VasesGiorgio BONAGURO

RootVasesareambivalentobjects:theoutercylinder-sem-transparent-isconnectedtotheinternalelementincolourglassrepresentingtherootsofaflower.Designedastop-downvases,theycontainoneonlyfloreononeside,andabunchofflowersontheother.The“SOFFIATURAALUME”-glassblowing-isahandicrafttechniqueforwork-ingtheglass.Thestartingpoitisaborosilicateglasstubethatisbeateasecondtimeonahorizontalflamefrommechanicnozze.The“MaestrodiLume”,theGlass Master, dilates the glass and moulds it with small tools.

LIMITED EDITIONCertificateofAuthenticity

Noli - Ceramic VaseGiulioIacchetti

Collectionofceramicvases.With their mouths open as if ea-gerlyawaitingforwaterandflow-ers,thethreefish-shapedvasesinceramics are a manifestly iconic and ironic project. The Pesci Ital-ianiCollectionisinspiredbythreetypicalMediterraneanfish,eachwithadifferentsizeandshape:ananchovy (pink), a gilthead (tur-quoise)andanopah(yellow).

Handmade in Albisola (Savona) in theatelierofthehistoricalartisanfirmGIUSEPPEMAZZOTTI1903together with the Author Giulio IacchettiforInternoitaliano.

LIMITED EDITION (2013)CertificateofAutenticity

Dego, Noli, Sori - Ceramic VasesGiulioIacchetti

Experiment.9 - Murano Glass VaseBTMBreakingtheMould-Collective.

BREAKINGTHEMOULDisanexplorationinexperimentalapproachestothetraditionaltechniquesofglassmakingfromMurano,Venice.BreakingtheMouldconsistsofsevendesignersandamaterialscientist,formedinthewinterof2011,withthesharedgoalofinvestigatingthepossibilitiesofintroducinginnovationtoglassproduction,whilstrespectingthelegacyandnuancesoftheMuranesetradition.

BreakingtheMouldisaprojectbyMARCOZITO,AUT,CHIARAONIDA,DARIOSTELLON, MATTEO STOCCO, TOMMASO CAVALLIN, ANNA PERUGINI. All pieces have been made by SALVIATI, the historic glass company in Murano (Venice). www.breaking-the-mould.com

UNIQUE PIECES (2011)Prototypes

Experiment.11 - Murano Glass VasesBTMBreakingtheMould-Collective.

BREAkING THE MOULDisanopen-endedresearchprojectthatwehopewillleadtoarangeofinterestingresults.Thestructureoftheprojectisbasedintwomainphas-es;oneforresearch,experimentationandtestingonselectedtopicsandmaterials;theotherforshowcasingandsharingourachievementsthroughaseriesofexhibitionsinselectedvenues.Eachprojectwillbeginfromtheresultsandtheoutcomesofthepreviousone,asaconsistentcontinuationofaprocessinprogress.ThefirststepofBreaking the Mould is called BTM 01/The Mould.www.breaking-the-mould.com

UNIQUE PIECES (2011)Prototypes

Photo credits

MIROZAGNOLI

BENVENUTO SABA

ARCHIVIO STUDIO CASTIGLIONI

FRANKVAUGHAN

ARCHIVIO ALBERTO MEDA

RICCARDO BERRONE

PAOLO ULIAN

LUCA COPPOLA

FEDERICOBOVARA

ANDREA BASILE

CHIARA ONIDA

MATTEO STOCCO

Design the Italian excellence. The Authors.

CHIARA ANDREATTI

GAE AULENTI

GIORGIO BONAGURO

MATTIA BONANOMI

BTM BREAkING THE MOULD – COLLECTIVE

VALENTINA CARRETTA

ACHILLE CASTIGLIONI

MONICA CASTIGLIONI

ELENA CUTOLO

GIULIO IACCHETTI

UGO LA PIETRA

ENZOMARI

ALBERTO MEDA

ENZOMARI

MARCO ROMANELLI & MARTA LAUDANI

DONATA PARUCCINI

ETTORE SOTTSASS

PAOLO ULIAN

SERENA VESTRUCCI

GIORGIAZANELLATO

artw

ork

by E

lisa

Daid

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Caffè BaglioniMeet the style.

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Shouldyoudesiretoacquire“Design the italian excellence” artworks,

please write to carlton.milano@baglionihotels.com or call Carlton Hotel Baglioni at +39 02 77077.

A site-specific project curated by Vincenzo BasileBASILE ARTECO

TextsVINCENZO BASILE