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Working Title
By Elliot McKellar Design Context
Thinking, Doing, Rethinking.
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4 page cover
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001 Rosario Florio & Larissa Kasper 001Project Projects LocationSwitzerland
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about publication
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001 Rosario Florio & Larissa Kasper 001Project Projects LocationSwitzerland
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contents
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contents
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001 Rosario Florio & Larissa Kasper 001Project Projects LocationSwitzerland
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Intro first chapter
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first chapter Title Page
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001 Rosario Florio & Larissa Kasper 001Project Projects LocationSwitzerland
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1. In three words how would you describe your design practice?Thinking, doing, rethinking.
2. Who or what inspires you? (This doesn’t neces-sarily have to be design related).Who inspires me are people who stimulate and chal-lenge me to think. That can be words from a book or also a naive approach of someone who works in a to-tally different field. But in particular it’s people who developed an own visual language in art as well as in graphic design by their enormous dedication and diligence. It’s people who also steadily continue to develop themselves and intend to reach something they not even know what it will be. People who find the right questions to a problem.
3. How did your ongoing collaboration with Larissa Kasper begin?We met about ten years ago and were first a couple, actually quite long before we started to work together. I did an apprenticeship as a typographer and later on Larissa did one as a graphic designer. That was the first time we made things together and tried to mix our skills. We then both started studying graphic design in different places. During that time we already worked on projects collaboratively which helped us to develop our working process. We had great luck having a similar view to graphic design and things in general and also to pursue the same goals. So it was and still is a steadily progression of our doing.
4. In your collaborative work with Larissa what is your design process when starting a new brief, do you work collaboratively right from the start or do you individually play different roles in the design process?We always work together right from the beginning of a new project. The starting rituals are a lot of
discussions about the problem we have to solve, that hopefully let us find the right questions and especially the right solution. It’s always a back and forth between thoughts that join together and lead us to a result. We basically don’t have different roles during the whole creative and graphical process. It’s solely a reciprocity propose and extend that repeats as long as the result corresponds to our perception.
5. Is there a favourite project you have both worked on? And why?We don’t have a favorite project in general but most often it is our latest. Therefore we try to develop our senses with every new project.
6. If you had to recommend one book to another de-signer what would it be?It’s hard to choose just one, especially because I don’t think that one is enough for a designers needs to learn and evolve. If they have to be design related I would say:Designing Books: Practice and Theory by Jost Hochuli and Robin KinrossGraphic Design Manual: Principles and Practice by Armin HofmannWolfgang Weingart: My Way to Typography by Wolf-gang WeingartTypographie: A Manual of Design by Emil Ruder
But to achieve a good knowledge to combine things and thoughts there are a lot more and to just name a few of them:Waiting for Godot by Samuel BecketAbout Looking & Ways of seeing by John BergerLife with Picasso by Francoise GilotVincent van Gogh Lust for Life by Irving StoneArt and visual perception by Rudolf ArnheimMatisse on Art by Henri Matisse
Interview With Rosario FlorioThink, Doing, Rethinking
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001 Rosario Florio & Larissa Kasper 001Project Projects LocationSwitzerland
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Interview With Rosario Florio
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Mike Meiré
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Format & Function
Filppo Nostiri
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Onlab
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Catalogue
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Jung Und Wenig
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Studio Newwork
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bureau bruneau
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Benjamin Critton w/its nice that interview
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Hey Ho (France)
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Chapter Two Intro & Title Page
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Chapter Two Intro & Title Page
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Keller Maurer Design
Commercial Sector
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Project Projects Commercial Sector
x2
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Project Projects Commercial Sector
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Commercial Sector Case Study
Find Studio
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Qubik w/Interview Cultural Sector
x2
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Qubik w/Interview Cultural Sector
x2
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Ok-Rm Footnote to a Project*
Cultural sector
w/ It’s Nice That
Interview x2
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Ok-Rm Footnote to a Project*
Cultural sector
w/ It’s Nice That
Interview x2
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Neo Neo Fashion Sector
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Saturday London Fashion Sector
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Iron Flag Fashion Sector
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Collive Walker Fashion Sector
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Inhouse Design Fashion Sector
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Acne Studio Fashion Sector
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Intro Chapter 3Chapter Three
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Chapter 3 Title Page
Locations
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Julia UK
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John Morgan Studio UK
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Mass Observation UK
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Ken Kritton UK
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Z.a.k group UK
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Node Berlin European
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Hey Days European
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Ill Studio European
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Studio Reizundrisiko
European
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VLF (France) European
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Studio Family European
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Everything Type Company America
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Joel Envy America
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Alex Witjas America
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Chapter 4 Typography
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Chapter 4 Typography Title Page
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Colophon Foundry x2
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Colophon Foundry x2
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Radim Pesko x2
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Radim Pesko x2
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Lineto Foundry
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Lineto Foundry
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An Endless Supply Curwen Sans
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Conclusion
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My Work Where I’m Going
Why these designers have
influenced me. etc etc
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Ending
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