dcstructure1

Working Title

By Elliot McKellar Design Context

Thinking, Doing, Rethinking.

4 page cover

001 Rosario Florio & Larissa Kasper 001Project Projects LocationSwitzerland

Category Section Project title Category Section Website

about publication



contents



Intro first chapter



first chapter Title Page



1. In three words how would you describe your design practice?Thinking, doing, rethinking.

2. Who or what inspires you? (This doesn’t neces-sarily have to be design related).Who inspires me are people who stimulate and chal-lenge me to think. That can be words from a book or also a naive approach of someone who works in a to-tally different field. But in particular it’s people who developed an own visual language in art as well as in graphic design by their enormous dedication and diligence. It’s people who also steadily continue to develop themselves and intend to reach something they not even know what it will be. People who find the right questions to a problem.

3. How did your ongoing collaboration with Larissa Kasper begin?We met about ten years ago and were first a couple, actually quite long before we started to work together. I did an apprenticeship as a typographer and later on Larissa did one as a graphic designer. That was the first time we made things together and tried to mix our skills. We then both started studying graphic design in different places. During that time we already worked on projects collaboratively which helped us to develop our working process. We had great luck having a similar view to graphic design and things in general and also to pursue the same goals. So it was and still is a steadily progression of our doing.

4. In your collaborative work with Larissa what is your design process when starting a new brief, do you work collaboratively right from the start or do you individually play different roles in the design process?We always work together right from the beginning of a new project. The starting rituals are a lot of

discussions about the problem we have to solve, that hopefully let us find the right questions and especially the right solution. It’s always a back and forth between thoughts that join together and lead us to a result. We basically don’t have different roles during the whole creative and graphical process. It’s solely a reciprocity propose and extend that repeats as long as the result corresponds to our perception.

5. Is there a favourite project you have both worked on? And why?We don’t have a favorite project in general but most often it is our latest. Therefore we try to develop our senses with every new project.

6. If you had to recommend one book to another de-signer what would it be?It’s hard to choose just one, especially because I don’t think that one is enough for a designers needs to learn and evolve. If they have to be design related I would say:Designing Books: Practice and Theory by Jost Hochuli and Robin KinrossGraphic Design Manual: Principles and Practice by Armin HofmannWolfgang Weingart: My Way to Typography by Wolf-gang WeingartTypographie: A Manual of Design by Emil Ruder

But to achieve a good knowledge to combine things and thoughts there are a lot more and to just name a few of them:Waiting for Godot by Samuel BecketAbout Looking & Ways of seeing by John BergerLife with Picasso by Francoise GilotVincent van Gogh Lust for Life by Irving StoneArt and visual perception by Rudolf ArnheimMatisse on Art by Henri Matisse

Interview With Rosario FlorioThink, Doing, Rethinking



Interview With Rosario Florio



Mike Meiré



Format & Function

Filppo Nostiri



Onlab



Catalogue



Jung Und Wenig



Studio Newwork



bureau bruneau



Benjamin Critton w/its nice that interview



Hey Ho (France)



Chapter Two Intro & Title Page



Keller Maurer Design

Commercial Sector



Project Projects Commercial Sector

x2



Commercial Sector Case Study

Find Studio



Qubik w/Interview Cultural Sector

x2



Ok-Rm Footnote to a Project*

Cultural sector

w/ It’s Nice That

Interview x2



Neo Neo Fashion Sector



Saturday London Fashion Sector



Iron Flag Fashion Sector



Collive Walker Fashion Sector



Inhouse Design Fashion Sector



Acne Studio Fashion Sector



Intro Chapter 3Chapter Three



Chapter 3 Title Page

Locations



Julia UK



John Morgan Studio UK



Mass Observation UK



Ken Kritton UK



Z.a.k group UK



Node Berlin European



Hey Days European



Ill Studio European



Studio Reizundrisiko

European



VLF (France) European



Studio Family European



Everything Type Company America



Joel Envy America



Alex Witjas America



Chapter 4 Typography



Chapter 4 Typography Title Page



Colophon Foundry x2



Radim Pesko x2



Lineto Foundry



An Endless Supply Curwen Sans



Conclusion



My Work Where I’m Going

Why these designers have

influenced me. etc etc



Ending

001 Project Projects Location

Category Section Website

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