FASD – AWARENESS CAMPAIGN
MODULE INFORMATION
PURPOSE OF THE MODULE:
To determine the awareness of the campaign To determine the awareness of the campaign messaging To assess the effectiveness of the communication vehicles used in the campaign To assess the effectiveness of the locations used in this campaign To determine if the campaign generated discussion To determine if the campaign increased awareness To determine if the campaign changed behavior
MODULE HISTORY:
Date Module Added to CATI: September 2013
Date Module Revised: November 2015
Module Revision: Module was reviewed and replaced by a generic module “Media Campaign Awareness (I&II)” which can be tailored to any health unit campaign.
Date Module Deleted From CATI:
DATA DICTIONARY HISTORY:
Date Created: September 2013
Date Revised: September 2015
Date Retired From Use: December 2015
Date of last data dictionary update: December 15, 2015
Rapid Risk Factor Surveillance System (RRFSS)
FASD – AWARENESS CAMPAIGN
MODULE QUESTIONS
VARIABLE NAME: fasdcamp1
VARIABLE HISTORY: Cycle 15 – new variable
QUESTION:
In the last year, have you seen or heard of any campaigns about Alcohol Free Pregnancy in your community?
Response Options1 Yes3 Qualified yes (I think so, I guess so)5 No8 Don’t know9 Refused
ANALYSIS ISSUES: None
COMPARABILITY TO OTHER SURVEYS: None
VALIDITY/RELIABILITY TESTS : None
EVALUATION QUESTIONS: Cycle 15
Rapid Risk Factor Surveillance System (RRFSS)
FASD – AWARENESS CAMPAIGN
VARIABLE NAME: fasdcamp2
VARIABLE HISTORY: Cycle 15 – new variable
QUESTION:
Have you heard or read about the Alcohol Free Pregnancy Campaign, which uses the slogan “No safe type, No safe time, No safe amount”?
Response Options1 Yes3 Qualified yes (I think so, I guess so)5 No 8 Don’t know9 Refused
ANALYSIS ISSUES: Asked only of respondents who had seen or heard of any campaigns about Alcohol Free
Pregnancy in their community (fasdcamp1=1, 3).
COMPARABILITY TO OTHER SURVEYS: None
VALIDITY/RELIABILITY TESTS : None
EVALUATION QUESTIONS: Cycle 15
Rapid Risk Factor Surveillance System (RRFSS)
FASD – AWARENESS CAMPAIGN
VARIABLE NAME: fasdcamp3
VARIABLE HISTORY: Cycle 15 – new variable
QUESTION:
The campaign slogan, “No safe type, No safe time, No safe amount”, main message is that drinking alcohol can harm an unborn baby. Before the campaign, were you aware that drinking alcohol can harm an unborn baby?
Response Options1 Yes 5 No 8 Don’t know9 Refused
ANALYSIS ISSUES: Asked only of respondents who said they have seen or heard about the campaign
(fasdcamp2=1,3)
COMPARABILITY TO OTHER SURVEYS: None
VALIDITY/RELIABILITY TESTS : None
EVALUATION QUESTIONS: Cycle 15
Rapid Risk Factor Surveillance System (RRFSS)
FASD – AWARENESS CAMPAIGN
VARIABLE NAME: fasdcamp4
VARIABLE HISTORY: Cycle 15-New Variable
QUESTION:
HOW did you see or hear about “No safe type, No safe time, No safe amount”?
INTERVIEWER: DO NOT READ list, enter 1 to all that apply.
Variable Name Variable Labelfasdcamp4_1 Newspaperfasdcamp_4_2 Radiofasdcamp 4_3 Pamphletfasdcamp 4_4 Newsletterfasdcamp 4_5 Flyerfasdcamp 4_6 Posterfasdcamp 4_7 Displayfasdcamp 4_8 Billboardfasdcamp 4_9 Word of Mouthfasdcamp 4_10 Health Unit websitefasdcamp 4_11 Information packagesfasdcamp 4_12 Televisionfasdcamp 4_13 Condom packagesfasdcamp 4_14 School announcementsfasdcamp 4_15 Facebookfasdcamp 4_16 Health care professionalfasdcamp 4_17 Friend/familyfasdcamp 4_18 Other, please specifyfasdcamp 4_19 Don't knowfasdcamp 4_20 Refused
Response Options0 Not mentioned by respondent1 Yes8 Don’t know to question 9 Refused to answer question
ANALYSIS ISSUES: Asked only of respondents who said they have seen or heard about the campaign
(fasdcamp2=1, 3) Text file for ‘other’ response option requires separate analysis.
Rapid Risk Factor Surveillance System (RRFSS)
FASD – AWARENESS CAMPAIGN
COMPARABILITY TO OTHER SURVEYS: None
VALIDITY/RELIABILITY TESTS : none
EVALUATION QUESTIONS: Cycle 15
Rapid Risk Factor Surveillance System (RRFSS)
FASD – AWARENESS CAMPAIGN
VARIABLE NAME: fasdcamp5
VARIABLE HISTORY: Cycle 15
QUESTION: WHERE did you see or hear about “No safe type, No safe time, No safe amount”?
Interviewer instruction: DO NOT READ list, enter 1 to all that apply.
Variable Name Variable Labelfasdcamp5_1 Physician’s officefasdcamp5_2 Pharmaciesfasdcamp5_3 Workplacefasdcamp5_4 Pregnancy Care Centrefasdcamp5_8 Walk-In Clinicfasdcamp5_9 Addiction Servicesfasdcamp5_10 Bars/Restaurantsfasdcamp5_11 Arenafasdcamp5_12 Community Centrefasdcamp5_13 Health Unitfasdcamp5_14 Schoolfasdcamp5_15 Well-Baby Clinicfasdcamp5_16 Women Servicesfasdcamp5_18 Storefasdcamp5_19 Otherfasdcamp5_20 Don’t Knowfasdcamp5_21 Refuse
Response Options0 Not mentioned by respondent1 Yes8 Don’t know to question 9 Refused to answer question
ANALYSIS ISSUES: Asked only of respondents who said they have seen or heard about the campaign
(fasdcamp2=1,3) Text file for ‘other’ response option requires separate analysis.
COMPARABILITY TO OTHER SURVEYS: None
VALIDITY/RELIABILITY TESTS : None
EVALUATION QUESTIONS: Cycle 15
Rapid Risk Factor Surveillance System (RRFSS)
FASD – AWARENESS CAMPAIGN
VARIABLE NAME: fasdcamp6
VARIABLE HISTORY: Cycle 15 – new variable
QUESTION:
Have you talked about the campaign with a friend, neighbour, colleague, acquaintance, or family member?
Response Options
1 Yes 2 No, but I plan to 3 No, and I don’t plan to 8 don't know 9 refused
ANALYSIS ISSUES: None Asked only of respondents who said they have seen or heard about the campaign
(fasdcamp2=1, 3)
COMPARABILITY TO OTHER SURVEYS: None
VALIDITY/RELIABILITY TESTS : None
EVALUATION QUESTIONS: Cycle 15
Rapid Risk Factor Surveillance System (RRFSS)
FASD – AWARENESS CAMPAIGN
VARIABLE NAME: fasdcamp7
VARIABLE HISTORY: Cycle 15 – new variable
QUESTION:
How have you used the information?
Interviewer instruction: DO NOT READ list, enter 1 to all that apply.
Variable Name Variable Labelfasdcamp7_1 Talked to my physicianfasdcamp7_2 Sought out more informationfasdcamp7_3 Made changes to my current drinking habits (alcohol-free mocktails,
reduce alcohol consumption)fasdcamp7_4 Avoided alcohol during pregnancyfasdcamp7_5 Other, please specifyfasdcamp7_6 Did not use this information/don’t need this informationfasdcamp7_8 Don't knowfasdcamp7_9 Refuse
Response Options1 Yes5 No 8 Don’t know9 Refused
ANALYSIS ISSUES: None Asked only of respondents who said they have seen or heard about the campaign
(fasdcamp_2=1 or fasdcamp_2=3) Text file for ‘other’ response option requires separate analysis
COMPARABILITY TO OTHER SURVEYS: None
VALIDITY/RELIABILITY TESTS : None
EVALUATION QUESTIONS: Cycle 15
Rapid Risk Factor Surveillance System (RRFSS)
FASD – AWARENESS CAMPAIGN
MODULE INDICATORS
UNAIDED RECALL OF THE ALCOHOL FREE PREGNANCY CAMPAIGN
INDICATOR DESCRIPTION: % of adults (18+) who were aware of an alcohol free pregnancy campaign (without being prompted).
INDICATOR OBJECTIVES:To measure general campaign awareness, without prompt.
ANALYSIS CHECK LIST:
METHOD OF CALCULATION:
# adults (18+) who have seen or heard of an Alcohol Free Pregnancy campaign (fasdcamp1 | 3)all adults (18+)
Rapid Risk Factor Surveillance System (RRFSS)
FASD – AWARENESS CAMPAIGN
MODULE INDICATORS
AIDED RECALL OF THE ALCOHOL FREE PREGNANCY CAMPAIGN
INDICATOR DESCRIPTION: % of adults (18+) who were aware of the Alcohol Free Pregnancy Campaign, “No safe type, No safe time, No safe amount” (when prompted)
INDICATOR OBJECTIVES:To measure specific campaign awareness, with prompt..
ANALYSIS CHECK LIST:
METHOD OF CALCULATION:
# adults (18+) who have seen or heard about the “No safe type, No safe time, No safe amount” campaign (fasdcamp2=1 | 3)
all adults (18+)
Rapid Risk Factor Surveillance System (RRFSS)
FASD – AWARENESS CAMPAIGN
MODULE INDICATORS
UNAWARE THAT DRINKING DURING PREGNANCY CAN HARM AN UNBORN BABYBEFORE THE CAMPAIGN
INDICATOR DESCRIPTION: % of adults (18+) who were not aware that drinking alcohol during pregnancy can harm an unborn baby until they heard about the campaign.
INDICATOR OBJECTIVES:To determine if campaign increased awareness of harms associated with drinking alcohol during pregnancy.
ANALYSIS CHECK LIST: Asked only of adults (18+) who said they have seen or heard about the campaign
(fasdcamp2=1 or fasdcamp2=3).
METHOD OF CALCULATION:
# adults (18+) who were not aware that drinking during pregnancy could be harmful to the unborn baby, until they heard about the campaign? (fasdcamp3=5)
# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
Rapid Risk Factor Surveillance System (RRFSS)
FASD – AWARENESS CAMPAIGN
MODULE INDICATORS
CAMPAIGN REACH BY EACH COMMUNICATION VEHICLE USED
INDICATOR DESCRIPTION: % of adults (18+) who were reached by each communication vehicle used
INDICATOR OBJECTIVES:To assess the effectiveness of the communication vehicles used in the campaign
ANALYSIS CHECK LIST: Asked only of adults (18+) who said they have seen or heard about the campaign
(fasdcamp2=1 or fasdcamp2=3). Text file for “other” response option requires separate analysis.
METHOD OF CALCULATION:
Newspaper (fasdcamp4_1=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
Radio (fasdcamp4_2=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
Pamphlet (fasdcamp4_3=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
Newsletter (fasdcamp4_4=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
Flyer (fasdcamp4_5=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
Poster (fasdcamp4_6=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
Display (fasdcamp4_7=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
Billboard (fasdcamp4_8=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
Word of Mouth (fasdcamp4_9=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
Rapid Risk Factor Surveillance System (RRFSS)
FASD – AWARENESS CAMPAIGN
Health Unit Website (fasdcamp4_10=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
Information Packages (fasdcamp4_11=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
Television (fasdcamp4_12=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
Condom Packages (fasdcamp4_13=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
School Announcements (fasdcamp4_14=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
Face Book (fasdcamp4_15=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
Health Care Professional (fasdcamp4_16=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
Friend/Family (fasdcamp4_17=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
Other (fasdcamp4_18=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
Rapid Risk Factor Surveillance System (RRFSS)
FASD – AWARENESS CAMPAIGN
MODULE INDICATORS
CAMPAIGN REACH BY EACH LOCATION USED
INDICATOR DESCRIPTION: % of adults (18+) who were reached by each location used.
INDICATOR OBJECTIVES:To assess the effectiveness of the locations used in the campaign
ANALYSIS CHECK LIST: Asked only of adults (18+) who said they have seen or heard about the campaign
(fasdcamp2=1 or fasdcamp2 = 3). Text file for “other” response option requires separate analysis.
METHOD OF CALCULATION:
Physician’s Office (fasdcamp5=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
Pharmacy (fasdcamp5=2)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
Workplace (fasdcamp5=3)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
Pregnancy Care Centre (fasdcamp5=4)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
Walk-In-Clinic (fasdcamp5=8)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
Addiction Services (fasdcamp5=9)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
Rapid Risk Factor Surveillance System (RRFSS)
FASD – AWARENESS CAMPAIGN
Bars/Restaurants (fasdcamp5=10)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
Arena (fasdcamp5=11)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
Community Centre (fasdcamp5=12)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
Health Unit (fasdcamp5=13)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
School (fasdcamp5=14)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
Well-Baby Clinic (fasdcamp5=15)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
Women Services (fasdcamp5=16)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
Store (fasdcamp5=18)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
Rapid Risk Factor Surveillance System (RRFSS)
FASD – AWARENESS CAMPAIGN
Other (fasdcamp5=19)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
Rapid Risk Factor Surveillance System (RRFSS)
FASD – AWARENESS CAMPAIGN
MODULE INDICATORS
RESPONDENTS WHO TALKED TO SOMEONE ELSE ABOUT THE CAMPAIGN
INDICATOR DESCRIPTION: % of adults (18+) that have talked about the campaign with a friend, neighbour, colleague, acquaintance, or family member
INDICATOR OBJECTIVES:To determine if the campaign generated discussion with others.
ANALYSIS CHECK LIST: Asked only of adults (18+) who said they have seen or heard about the campaign
(fasdcamp2=1 or fasdcamp2=3).
METHOD OF CALCULATION:
# adults (18+) who talked about the campaign with a friend, neighbor, colleague, acquaintance or family member (fasdcamp6=1)
# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
Rapid Risk Factor Surveillance System (RRFSS)
FASD – AWARENESS CAMPAIGN
MODULE INDICATORS
RESPONDENTS WHO CHANGED BEHAVIOUR AS A RESULT OF CAMPAIGN
INDICATOR DESCRIPTION: % of adults (18+) who made changes in their behavior since hearing about the campaign.
INDICATOR OBJECTIVES:To determine if campaign changed behavior related to alcohol during pregnancy.
ANALYSIS CHECK LIST: Asked only of adults (18+) who said they have seen or heard about the campaign
(fasdcamp2=1 or fasdcamp2=3). Text file for “other” response option requires separate analysis.
METHOD OF CALCULATION:
Talked to my physician (fasdcamp7_1=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
Sought out more information (fasdcamp7_2=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
Made changes to my current drinking habits (alcohol-free mocktails, reduce alcohol consumption) (fasdcamp7_3=1)
# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
Avoided alcohol during pregnancy (fasdcamp7_4=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
Other, please specify (fasdcamp7_5=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)
Rapid Risk Factor Surveillance System (RRFSS)