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FASD – AWARENESS CAMPAIGN

MODULE INFORMATION

PURPOSE OF THE MODULE:

To determine the awareness of the campaign To determine the awareness of the campaign messaging To assess the effectiveness of the communication vehicles used in the campaign To assess the effectiveness of the locations used in this campaign To determine if the campaign generated discussion To determine if the campaign increased awareness To determine if the campaign changed behavior

MODULE HISTORY:

Date Module Added to CATI: September 2013

Date Module Revised: November 2015

Module Revision: Module was reviewed and replaced by a generic module “Media Campaign Awareness (I&II)” which can be tailored to any health unit campaign.

Date Module Deleted From CATI:

DATA DICTIONARY HISTORY:

Date Created: September 2013

Date Revised: September 2015

Date Retired From Use: December 2015

Date of last data dictionary update: December 15, 2015

Rapid Risk Factor Surveillance System (RRFSS)


MODULE QUESTIONS

VARIABLE NAME: fasdcamp1

VARIABLE HISTORY: Cycle 15 – new variable

QUESTION:

In the last year, have you seen or heard of any campaigns about Alcohol Free Pregnancy in your community?

Response Options1 Yes3 Qualified yes (I think so, I guess so)5 No8 Don’t know9 Refused

ANALYSIS ISSUES: None

COMPARABILITY TO OTHER SURVEYS: None

VALIDITY/RELIABILITY TESTS : None

EVALUATION QUESTIONS: Cycle 15





QUESTION:

Have you heard or read about the Alcohol Free Pregnancy Campaign, which uses the slogan “No safe type, No safe time, No safe amount”?

Response Options1 Yes3 Qualified yes (I think so, I guess so)5 No 8 Don’t know9 Refused

ANALYSIS ISSUES: Asked only of respondents who had seen or heard of any campaigns about Alcohol Free

Pregnancy in their community (fasdcamp1=1, 3).








QUESTION:

The campaign slogan, “No safe type, No safe time, No safe amount”, main message is that drinking alcohol can harm an unborn baby. Before the campaign, were you aware that drinking alcohol can harm an unborn baby?

Response Options1 Yes 5 No 8 Don’t know9 Refused

ANALYSIS ISSUES: Asked only of respondents who said they have seen or heard about the campaign

(fasdcamp2=1,3)







VARIABLE HISTORY: Cycle 15-New Variable

QUESTION:

HOW did you see or hear about “No safe type, No safe time, No safe amount”?

INTERVIEWER: DO NOT READ list, enter 1 to all that apply.

Variable Name Variable Labelfasdcamp4_1 Newspaperfasdcamp_4_2 Radiofasdcamp 4_3 Pamphletfasdcamp 4_4 Newsletterfasdcamp 4_5 Flyerfasdcamp 4_6 Posterfasdcamp 4_7 Displayfasdcamp 4_8 Billboardfasdcamp 4_9 Word of Mouthfasdcamp 4_10 Health Unit websitefasdcamp 4_11 Information packagesfasdcamp 4_12 Televisionfasdcamp 4_13 Condom packagesfasdcamp 4_14 School announcementsfasdcamp 4_15 Facebookfasdcamp 4_16 Health care professionalfasdcamp 4_17 Friend/familyfasdcamp 4_18 Other, please specifyfasdcamp 4_19 Don't knowfasdcamp 4_20 Refused

Response Options0 Not mentioned by respondent1 Yes8 Don’t know to question 9 Refused to answer question


(fasdcamp2=1, 3) Text file for ‘other’ response option requires separate analysis.




VALIDITY/RELIABILITY TESTS : none





VARIABLE HISTORY: Cycle 15

QUESTION: WHERE did you see or hear about “No safe type, No safe time, No safe amount”?

Interviewer instruction: DO NOT READ list, enter 1 to all that apply.

Variable Name Variable Labelfasdcamp5_1 Physician’s officefasdcamp5_2 Pharmaciesfasdcamp5_3 Workplacefasdcamp5_4 Pregnancy Care Centrefasdcamp5_8 Walk-In Clinicfasdcamp5_9 Addiction Servicesfasdcamp5_10 Bars/Restaurantsfasdcamp5_11 Arenafasdcamp5_12 Community Centrefasdcamp5_13 Health Unitfasdcamp5_14 Schoolfasdcamp5_15 Well-Baby Clinicfasdcamp5_16 Women Servicesfasdcamp5_18 Storefasdcamp5_19 Otherfasdcamp5_20 Don’t Knowfasdcamp5_21 Refuse

Response Options0 Not mentioned by respondent1 Yes8 Don’t know to question 9 Refused to answer question


(fasdcamp2=1,3) Text file for ‘other’ response option requires separate analysis.








QUESTION:

Have you talked about the campaign with a friend, neighbour, colleague, acquaintance, or family member?

Response Options

1 Yes 2 No, but I plan to 3 No, and I don’t plan to 8 don't know 9 refused

ANALYSIS ISSUES: None Asked only of respondents who said they have seen or heard about the campaign

(fasdcamp2=1, 3)








QUESTION:

How have you used the information?

Interviewer instruction: DO NOT READ list, enter 1 to all that apply.

Variable Name Variable Labelfasdcamp7_1 Talked to my physicianfasdcamp7_2 Sought out more informationfasdcamp7_3 Made changes to my current drinking habits (alcohol-free mocktails,

reduce alcohol consumption)fasdcamp7_4 Avoided alcohol during pregnancyfasdcamp7_5 Other, please specifyfasdcamp7_6 Did not use this information/don’t need this informationfasdcamp7_8 Don't knowfasdcamp7_9 Refuse

Response Options1 Yes5 No 8 Don’t know9 Refused

ANALYSIS ISSUES: None Asked only of respondents who said they have seen or heard about the campaign

(fasdcamp_2=1 or fasdcamp_2=3) Text file for ‘other’ response option requires separate analysis






MODULE INDICATORS

UNAIDED RECALL OF THE ALCOHOL FREE PREGNANCY CAMPAIGN

INDICATOR DESCRIPTION: % of adults (18+) who were aware of an alcohol free pregnancy campaign (without being prompted).

INDICATOR OBJECTIVES:To measure general campaign awareness, without prompt.

ANALYSIS CHECK LIST:

METHOD OF CALCULATION:

# adults (18+) who have seen or heard of an Alcohol Free Pregnancy campaign (fasdcamp1 | 3)all adults (18+)



MODULE INDICATORS

AIDED RECALL OF THE ALCOHOL FREE PREGNANCY CAMPAIGN

INDICATOR DESCRIPTION: % of adults (18+) who were aware of the Alcohol Free Pregnancy Campaign, “No safe type, No safe time, No safe amount” (when prompted)

INDICATOR OBJECTIVES:To measure specific campaign awareness, with prompt..

ANALYSIS CHECK LIST:


# adults (18+) who have seen or heard about the “No safe type, No safe time, No safe amount” campaign (fasdcamp2=1 | 3)

all adults (18+)



MODULE INDICATORS

UNAWARE THAT DRINKING DURING PREGNANCY CAN HARM AN UNBORN BABYBEFORE THE CAMPAIGN

INDICATOR DESCRIPTION: % of adults (18+) who were not aware that drinking alcohol during pregnancy can harm an unborn baby until they heard about the campaign.

INDICATOR OBJECTIVES:To determine if campaign increased awareness of harms associated with drinking alcohol during pregnancy.

ANALYSIS CHECK LIST: Asked only of adults (18+) who said they have seen or heard about the campaign

(fasdcamp2=1 or fasdcamp2=3).


# adults (18+) who were not aware that drinking during pregnancy could be harmful to the unborn baby, until they heard about the campaign? (fasdcamp3=5)

# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)



MODULE INDICATORS

CAMPAIGN REACH BY EACH COMMUNICATION VEHICLE USED

INDICATOR DESCRIPTION: % of adults (18+) who were reached by each communication vehicle used

INDICATOR OBJECTIVES:To assess the effectiveness of the communication vehicles used in the campaign


(fasdcamp2=1 or fasdcamp2=3). Text file for “other” response option requires separate analysis.


Newspaper (fasdcamp4_1=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)

Radio (fasdcamp4_2=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)

Pamphlet (fasdcamp4_3=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)

Newsletter (fasdcamp4_4=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)

Flyer (fasdcamp4_5=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)

Poster (fasdcamp4_6=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)

Display (fasdcamp4_7=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)

Billboard (fasdcamp4_8=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)

Word of Mouth (fasdcamp4_9=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)



Health Unit Website (fasdcamp4_10=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)

Information Packages (fasdcamp4_11=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)

Television (fasdcamp4_12=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)

Condom Packages (fasdcamp4_13=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)

School Announcements (fasdcamp4_14=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)

Face Book (fasdcamp4_15=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)

Health Care Professional (fasdcamp4_16=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)

Friend/Family (fasdcamp4_17=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)

Other (fasdcamp4_18=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)



MODULE INDICATORS

CAMPAIGN REACH BY EACH LOCATION USED

INDICATOR DESCRIPTION: % of adults (18+) who were reached by each location used.

INDICATOR OBJECTIVES:To assess the effectiveness of the locations used in the campaign


(fasdcamp2=1 or fasdcamp2 = 3). Text file for “other” response option requires separate analysis.


Physician’s Office (fasdcamp5=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)

Pharmacy (fasdcamp5=2)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)

Workplace (fasdcamp5=3)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)

Pregnancy Care Centre (fasdcamp5=4)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)

Walk-In-Clinic (fasdcamp5=8)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)

Addiction Services (fasdcamp5=9)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)



Bars/Restaurants (fasdcamp5=10)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)

Arena (fasdcamp5=11)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)

Community Centre (fasdcamp5=12)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)

Health Unit (fasdcamp5=13)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)

School (fasdcamp5=14)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)

Well-Baby Clinic (fasdcamp5=15)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)

Women Services (fasdcamp5=16)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)

Store (fasdcamp5=18)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)



Other (fasdcamp5=19)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)



MODULE INDICATORS

RESPONDENTS WHO TALKED TO SOMEONE ELSE ABOUT THE CAMPAIGN

INDICATOR DESCRIPTION: % of adults (18+) that have talked about the campaign with a friend, neighbour, colleague, acquaintance, or family member

INDICATOR OBJECTIVES:To determine if the campaign generated discussion with others.


(fasdcamp2=1 or fasdcamp2=3).


# adults (18+) who talked about the campaign with a friend, neighbor, colleague, acquaintance or family member (fasdcamp6=1)




MODULE INDICATORS

RESPONDENTS WHO CHANGED BEHAVIOUR AS A RESULT OF CAMPAIGN

INDICATOR DESCRIPTION: % of adults (18+) who made changes in their behavior since hearing about the campaign.

INDICATOR OBJECTIVES:To determine if campaign changed behavior related to alcohol during pregnancy.


(fasdcamp2=1 or fasdcamp2=3). Text file for “other” response option requires separate analysis.


Talked to my physician (fasdcamp7_1=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)

Sought out more information (fasdcamp7_2=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)

Made changes to my current drinking habits (alcohol-free mocktails, reduce alcohol consumption) (fasdcamp7_3=1)


Avoided alcohol during pregnancy (fasdcamp7_4=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)

Other, please specify (fasdcamp7_5=1)# adults (18+) who were aware of the campaign (fasdcamp2=1 | 3)


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