Daily (mobile/online) HabitsFrequency of use vs Retention

High Engagement & Churn1. Social Networking2. Social Games3. Streaming Music4. Dating

High Engagement & Value 1. Communication2. News

One-off Premium Use1. Education2. Deals & Retail3. Health & Fitness4. Medical5. Photo & Video6. Entertainment, Music,

Personalization

Scheduled Use but High Value1. Travel2. Navigation3. Utilities4. Weather5. Sports Scores6. Reference7. Books

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Retention over 90 daysSource: Flurry Blog Analysis; AC Nielsen; Lit Search & Analysis