daily habits of mobile internet users (analysis may 2013)
DESCRIPTION
Here is an analysis on how the daily habits of mobile internet users with regards to the different categories of contents, apps and services they surf on their mobile devices - smartphones, tablets etc. The categories of contents, apps and services are grouped into 4 segments, which are characterised against frequency of usage versus retention over time. Key to the follow on analysis and go-to-market would be the business models applied to these content categories. For my post on this topic, please go to http://myovi.blogspot.sg/2013/05/what-are-daily-habits-in-online-and.html. Appreciate your comments.TRANSCRIPT
Daily (mobile/online) HabitsFrequency of use vs Retention
High Engagement & Churn1. Social Networking2. Social Games3. Streaming Music4. Dating
High Engagement & Value 1. Communication2. News
One-off Premium Use1. Education2. Deals & Retail3. Health & Fitness4. Medical5. Photo & Video6. Entertainment, Music,
Personalization
Scheduled Use but High Value1. Travel2. Navigation3. Utilities4. Weather5. Sports Scores6. Reference7. Books
Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
Freq
uenc
y of
use
per
wee
k
Retention over 90 daysSource: Flurry Blog Analysis; AC Nielsen; Lit Search & Analysis