Customer Engagement : The Evolution Marketing Story of Employee Volunteerism,
Local Food & Strategic Partnerships
Presented by:
Lisa Geason-Bauer, President
Evolution Marketing llc
262-354-0341/ [email protected]
Know your ideal consumer
What are their needs, motivation and exceptions ?Our ideal client ……works in B-to-B environment Our ideal clients expects, Evolution Marketing to…
- share similar values (i.e. CSR) - to be knowledgeable about niche subject
matter- have working relationships with various
professional networks, associations or not-for-profits
Demonstrate Expert Knowledge • Case studies – Alternative Fuel Vehicle story• Speaker at conferences, events• Participate in Community Events • Business sponsorship of Earth Day Events • Employee volunteerism – Oconomowoc
Summer and Winter Farmers Markets
Utilize multiple communication methods to engage existing clientele • Clear, conscious, transparent messaging• Tabs on website (resources for clients)• electronic newsletters • collateral materials (holiday card, sales brochure, business card) • Effective use of social media – Twitter (Follow @Evmkting )
Strategic Partnerships