Customer Engagement : The Evolution Marketing Story of Employee Volunteerism,

Local Food & Strategic Partnerships

Presented by:

Lisa Geason-Bauer, President

Evolution Marketing llc

262-354-0341/ Lisa@greenmkting.com

Know your ideal consumer

What are their needs, motivation and exceptions ?Our ideal client ……works in B-to-B environment Our ideal clients expects, Evolution Marketing to…

- share similar values (i.e. CSR) - to be knowledgeable about niche subject

matter- have working relationships with various

professional networks, associations or not-for-profits

Demonstrate Expert Knowledge • Case studies – Alternative Fuel Vehicle story• Speaker at conferences, events• Participate in Community Events • Business sponsorship of Earth Day Events • Employee volunteerism – Oconomowoc

Summer and Winter Farmers Markets

Utilize multiple communication methods to engage existing clientele • Clear, conscious, transparent messaging• Tabs on website (resources for clients)• electronic newsletters • collateral materials (holiday card, sales brochure, business card) • Effective use of social media – Twitter (Follow @Evmkting )

Strategic Partnerships