Noel HatchResearch & Design Manager

Kent County Council@noelito

Welcome to the long tail

Are we all in this (rubbish) together?

Helps understand how people want to use tech to help themselves

Encourages people to put themselves in other peoples shoes

Incentivises the development of solutions by local people

We have the skills on our doorstep

…to uncover local needs

…using creative methods

…to produce design principles

…to develop minimum lovable products

Marketing the value proposition Developing the project

Creating the business model Measuring the impact

That can scale across…

…the long tail

Business development

Service design

Communications

Other support?

Interaction design

Technical support

User testing

Digital making

…with the skills on our doorstep