Crowdfunding in Europe Funding Innovation and growth of SMEs
Ronald Kleverlaan
Vice-chairman European Crowdfunding Network
CEO WEBclusive
@kleverlaan
European marketleader in crowdfunding software
www.webclusive.com
European Crowdfunding Network
Building a pan-european Crowdfunding ecosystem
fostering transparancy
Raising professional standards
creating networking opportunities
undertaking industry and impact research
Local ambassadors in 12 countries
150+ prospective members
Crowdfunding
Crowdfunding
Traditional Funding
Bank, VC or Fund
Business
Business
Business
Crowdfunding - Direct investment
Business
Business
Business
Business
Crowdfunding
=
Community Funding
Market research and marketing
The investment Ecosystem
Size of the market
$2,7 billion (81% growth) in 2012
Source: Massolution crowdfunding industry report 2012
1,1 million campaigns in 2012
Source: Massolution crowdfunding industry report 2012
Categories of crowdfunding
Source: Massolution crowdfunding industry report 2012
Loans largest type
Bron: Massolution crowdfunding industry report 2012
Civic crowdfundingBuild your own city
Larger projects7 million euro raised to buy 2 windmills
Crowdfunding & traditional finance$10 M pre-sales + $15 M Venture Capital
Local for localFinancing local businesses by the local community
Banks experiment with crowdfunding ABN Amro and Rabobank in The Netherlands
Key Take-Aways
Can fill investment gap (<1M euro) for SMEs
Crowdfunding = Community funding
Local for Local investments
Helps attract other forms of financing
More then Money: Market research & Marketing
Ronald Kleverlaan
[email protected]
@kleverlaan
Let’s talk crowdfunding!
+31 628 254 452
http://slideshare.net/kleverlaan