crowdfunding - funding for indie games
DESCRIPTION
With the growth of the Internet in recent years there has been possible a new form of financing, known as crowdfunding. Independent video game developers around the world have adopted this model unlike traditional funding to have more freedom and power to realize their creative projects. Follow @LionInnGames for more updatesTRANSCRIPT
Crowdfunding
Funding For Indie Games
¿CrowdFunding?
Collection of small amounts of capital from many individuals to achieve a goal.
Campaign lasts a certain amount of time.
The "investor" gets a reward for their money.
Benefits of Crowdfunding
Pre-ordering your game, obtain money to complete development.
Validate your game idea.
Control your actions.
Creative independence.
Earn more recognition.
DarkSide of CrowdfundingNot reach your goal and having to stop your project.
Say goodbye to publishers.
Demand much time and labor out of you spend developing the game.
Not adequately plan may complicate legally.
Don’t pay attention to Trolls!
Not so new
Year: 1885
Pedestal Statue of Liberty
Pulitzer
$102,000
120,000 backers
During 5 months
¿and the indie developer?
It is the individual or company that is developing a video game without external financing.
Is not backed by a publisher.
Braid
Cart Life
Journey
To Leave
Amnesia: Dark Descent
Son of Nor
Benefits of being indie
Creative freedom.
Owning your IP (intellectual property).
Larger % of profit from sales.
Manage your own time.
x 0Can’t pay for talent
Losing motivation on the way
Not able to afford advertising and marketing
Reject publisher support
Disadvantages
High costs of publishing, legal stuff and software
licences
Team
Realistic
Prototype
Presentation
Budget
Rewards
Stretch Goals
Marketing
Campaign Checklist
Presentation
Record a good quality video.
Show the product.
Gather a community that will help the cause.
Be clear and transparent.
Be realistic ifyou plan to do this
Realista
It’s like trying to make Avengers with your 3 friends
You will not be able to do it.
AAA games cost 50 million dollars.
3-5 years of development.
1000 people working (actors, programmers, artists, designers, marketing)
Realistic
Ideas are worthless.
What matters is execution.
Execution is the multiplier.
Idea vs. Prototype
Ideas are a nightmare
An idea is not a video game.
A game design document is not a game.
A drawing cannot be played.
A video game can be played.
Awesome game never seen before where
mages that live in the dessert have to use
their terraforming powers to survive.
Idea Example
Prototype Example
Gameplay Trailer Son of Nor
http://youtu.be/3kaT8wVjp3s
Budget
Calculate the time needed to complete the development.
Resources for the team.
Salaries for your team or payment for external developers (concept artists, music & sound).
Cost of crowdfunding rewards.
Licensing and publishing fees.
Crowdfunding platform commission.
Artists
Programmers
Designers
Marketing
Audio & Music
Game Designers
Gather the Team
Rewards
A reward could be a digital download game.
(usually $10-$25)
Being in the game credits.
Participate giving ideas for development in exclusive forums.
Concept Art Books.
Merchandising of the game.
100% Funded
Stretch Goals
When you pass the original goal you can offer to your backers new goals to achieve in exchange of new features for the game like New Game Plus or achievements.
Stretch Goals
Marketing
Create a community before launch the campaign.
Marketing
Social tools: Facebook, Twitter, Youtube, etc..
Marketing
Frequent Updates of the development during the campaign.
Marketing
Email to bloggers, journalists from different game sites.
Cases which exceeded the original goal.
Divinity: Original Sin $400.000 -> $579,610
Double Fine Adventures $400.000 -> $3,336,371
Shovel Knight $75000 -> $311,502
Torment: Tides of Numenera $900.000 -> $4,188,927
Ominious $500 -> $1,171
Telepath Tactics $15.000 -> $41,259
Distribution
Crowdfunding sites
Largest crowdfunding site.
All or nothing. You have to reach the goal in a given time.
15% commission
Exclusive for USA & UK.
Kickitforward Initiative
kickstarter.com
Not as big as Kickstarter.
Open to all countries.
5% commission
No need to reach the goal.
indiegogo.com
No need to reach the goal.
Hispanic audience.
There isn’t much competition with other projects.
lanzanos.com
Time is nowHaz el juego que quieras jugar.
Ser feliz con lo que haces.
Indie gaming is growing.
Tools available to everyone.
You can start learning on your own.
Funding made possible by crowdfunding.
Make the game you want to play.
Be happy and love what you do.
@CarlosOporto
@LionInnGames
lioninngames.com
facebook.com/stillaliveStudios
@SonofNor
http://kck.st/ZT8VUu