Download - Cristal’s Glitter and Glow
Name: Cristal Gomez
Age: 17
Date of Birth: October, 26 1995
Place of Birth: Valle de
Zaragoza, Chih.
School: Lexington High School
Grade: Senior
Goals
• Graduate high school
• CCC Hastings
• Medical Assisting
Family
• My brother Avigael (age 14)
• My little sister Darlene (age 12)
• My mom Edelia
• My dad Gustavo
Cristal’s Glitter & Glow
Market Opportunity
• My company is positioned to take advantage of the wide
assortment of people that want good quality jewelry.
• This is right for my company because this would be a good
opportunity.
• The low prices and good quality jewelry will attract
customers.
Mission Statement
• My mission statement is to provide women with great
quality jewelry for affordable prices.
Flow Chart
Competitors
• Kay Jewelers is my competitors
• We have lower prices for good quality jewelry
• Their prices
Company's Competitive
Advantages• We will get our name out there
• We will have better quality jewelry for a low price
• My building will be located in a busy area and very colorful
Financial Projection
• Inventory and costs will be about $100,000
• Prediction in 3 years of my profit will be $100
• In 10 years my business will have became a franchise
Strategic Relationships
• Attorney
• Advertising companies
• Investors
S.W.O.T. Analysis
• Strengths: Prices
• Weaknesses: Getting the word out
• Opportunities: The free adverting (Facebook, Twitter)
• Threats: Other jewelry stores
Products/Services
• We treat every costumer the same their
jewelry is handled with care they get the
best quality service
Market Analysis
• Target audience: People that want good/cheap jewelry
• Competition: Kay Jewelers
• Market trends: Online
• Market research: People are lazy so I can have an online
store
Company Branding
Marketing/Advertising Strategy
• Budget: 50%
• Distribution: Stores/catalogs
• Packaging: Cute little bags/boxes
• Sales Strategies: Direct sales, email, viral marketing
• Advertising: Web/media
• Pubic relations: Events, interviews
Capital Funds Needed
• I need the money to help pay for some of my business
expenses
• Cash flow statement: Will bring in a lot of money due to the
demand of jewelry
• Projected cash flow: $5,000/per month
• Break even analysis: $3,000
Global Strategy
• People can order things over seas
• Have an online store
Training
• Education: Associates degree in business/marketing
• They will have to go through training and they will start at
the bottom and the go up from there
Ethics
• We will be approved by the top businesses
• The customers trust is what we worship the most