Name: Cristal Gomez

Age: 17

Date of Birth: October, 26 1995

Place of Birth: Valle de

Zaragoza, Chih.

School: Lexington High School

Grade: Senior

Goals

• Graduate high school

• CCC Hastings

• Medical Assisting

Family

• My brother Avigael (age 14)

• My little sister Darlene (age 12)

• My mom Edelia

• My dad Gustavo

Cristal’s Glitter & Glow

Market Opportunity

• My company is positioned to take advantage of the wide

assortment of people that want good quality jewelry.

• This is right for my company because this would be a good

opportunity.

• The low prices and good quality jewelry will attract

customers.

Mission Statement

• My mission statement is to provide women with great

quality jewelry for affordable prices.

Flow Chart

Competitors

• Kay Jewelers is my competitors

• We have lower prices for good quality jewelry

• Their prices

Company's Competitive

Advantages• We will get our name out there

• We will have better quality jewelry for a low price

• My building will be located in a busy area and very colorful

Financial Projection

• Inventory and costs will be about $100,000

• Prediction in 3 years of my profit will be $100

• In 10 years my business will have became a franchise

Strategic Relationships

• Attorney

• Advertising companies

• Investors

S.W.O.T. Analysis

• Strengths: Prices

• Weaknesses: Getting the word out

• Opportunities: The free adverting (Facebook, Twitter)

• Threats: Other jewelry stores

Products/Services

• We treat every costumer the same their

jewelry is handled with care they get the

best quality service

Market Analysis

• Target audience: People that want good/cheap jewelry

• Competition: Kay Jewelers

• Market trends: Online

• Market research: People are lazy so I can have an online

store

Company Branding

Marketing/Advertising Strategy

• Budget: 50%

• Distribution: Stores/catalogs

• Packaging: Cute little bags/boxes

• Sales Strategies: Direct sales, email, viral marketing

• Advertising: Web/media

• Pubic relations: Events, interviews

Capital Funds Needed

• I need the money to help pay for some of my business

expenses

• Cash flow statement: Will bring in a lot of money due to the

demand of jewelry

• Projected cash flow: $5,000/per month

• Break even analysis: $3,000

Global Strategy

• People can order things over seas

• Have an online store

Training

• Education: Associates degree in business/marketing

• They will have to go through training and they will start at

the bottom and the go up from there

Ethics

• We will be approved by the top businesses

• The customers trust is what we worship the most