BIG GREEN WEEK
Maike Bohn
Background • Conceived by Forum for the Future as a Green Capital
Partnership festival to provide a framework for Bristol’s green
projects, business and groups to celebrate success and
showcase their activity, and to lead the debate in global
thinking on sustainable city living
• Now in its 3rd year
• Format: 2 weekends of family entertainment, plus talks,
conferences, music, poetry and art dispersed across the city
• Majority of content is crowd-sourced from across Bristol, and is
entirely at the discretion of participating organisations
Aims
• Increase ticket sales
• Increase non-green audience & evidence behavior
change
• Building a brand as THE go to European festival for
the environment = Green Edinburgh Festival
Narrative • Big Green Week is a dense
explosion of green activity &
debate
• …is all about you. How can you
live smarter and enjoy the things
you love for longer?
• …is a fun day out for you, your
family, and friends – and most of
it is free.
• Bristol is the best place to live in
the UK
Current Business Model
• Community Interested Company
• Core seed funding from Bristol City Council
• 50% business sponsorship
• 10% ticket sales
• Budget approx £90k
• Paid Festival Director, all other staff are volunteers
budget
• £500 sponsors reception
• £500 filming expenses
• £500 stewards party
• £4000 adverts in the Bristol Post, Big Issue, Spark
• £200 Arnolfini vinyl
• £3500 Posters/Flyers (folded A3 for shops, large posters
for train stations, Arnolfini windows etc)
• £3000 City Centre Wayfinders
and the shoestring
bit… • Free banner stands
• Free VIP bus and tour guide plus speakers
• Free design by Greg Clemett
• Free goody bag
• Free reception venue
• Free social media campaign “pimp your bike”
2014 programme
• Over 150 events
• 2 weekends of family
entertainment
• Several major
conferences
• Music, poetry & art
Who else is targeting your audience?
Get the picture
Find your
ambassadors
Pimp your bike
competition
