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Creating value with big
financial dataData, ML & AI @ BBVA
Madrid, November 2019
Elena Alfaro, Head of Data & Open Innovation,
Client Solutions
@elenalfaro
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To be data driven:
Support decision making or eliminate it
@elenalfaro
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Interaction is changing, in banking and everywhere else
From human to
DIY
From DIY to
convenient
From convenient
to useful
From useful to
smart
“I have returned the water bill”
We are here
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From Human Computer Interaction
to Human Computer Relationship
@elenalfaro
Evaluate
Use
Adapt
• Coevolution & Human centric
• Design for Trust: data, system,
goals
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Co-evolutionWhere systems and humans learn from each other
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• Goal transparency
• Progressive functionality
• Be careful with over humanization
• Explain how it works
• Test & Learn
• Permanent feedback
(implicit & explicit)
• Coverage & recall
TRUST
TAKES
TIME
Coevolution: two tasks for the
AI products
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Data @BBVA
@elenalfaro
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Big Data Platform
Data quality & availability
Talent attraction, reskilling & retention
Good questions / use cases
Data/AI Strategy @BBVA: build capabilities, create
value though scalable use cases
Open hybrid-cloud global platform
Productization & model lifecycle
management
Distributed Data Governance, key data
assets
Data Science talent distributed in all
counties and global areas. AI Factory,
Data University. CoP
Bottom up local approach + top down
strategic use cases. Scalability
@elenalfaro
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Be
low
th
e g
lass
Experience, Personalization,
Scale, Relevance
Automation, Efficiency, Internal
decision making
@elenalfaro
Data/AI application @BBVA
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PFM/Advice: from information to action and financial wellbeing
Categorization
Comparison
Prediction
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Financial Health & Smart Events
@elenalfaro
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@elenalfaro
Financial Health & Smart Events
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@elenalfaro
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@elenalfaro
& 2018
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“People worry that
computers will get too
smart and take over the
world, but the real problem
is that they're too stupid
and they've already taken
over the world.”
@elenalfaro
Pedro Domingos
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Thank you!
Madrid, November 2019
Elena Alfaro, Head of Data & Open Innovation,
Client Solutions