Creating Value Through Beverage Packaging !

David Drew

Somerset West

Harrismith

SamrandIsando

Lusaka

Port Louis

What is Value ?

Value is in the eye of the beholder….

CONVERTER

BOTTLER

CONSUMER

COMPLEXITY

COST

ROI

RISK

AVAILABILITY

CONVENIENCE

APPEAL

PRICE

PROFIT

EFFICIENCIES RELIABILITY

LEAD TIME

GROWTHCSR

Partnerships Creating Value

Value – Finding Common Ground ?

Finding common ground to create REAL VALUE requires, innovation, collaboration

and commitment to working together across the supply chain.

CONVERTER

CUSTOMER

CONSUMER

Partnerships Creating Value

Sometimes creating “value” is simple…

Bottle light weighting has been and continues to be the first stop for VALUE

creation.. But this is

Partnerships Creating Value

Often, shared benefit creates value..

But… innovation that creates an advantage or opportunity for the brand owner

and converter, does much more than save a few cents.

Partnerships Creating Value

Value beyond the obvious…

Although chemically IDENTICAL to normal PET, sourcing MEG from ORGANIC

material has created BioPET and PLANT BOTTLE !

BioMEG + PTA = BioPET = PLANT BOTTLE !

Partnerships Creating Value

From Shake Shake to Super – The Chibuku Story

A combination of innovative product processing, out of the box thinking and co-

operation between supplier & bottler has changed the market !

• Introduction of new PET format

• Flash pasteurized vs. live beer

• 28 day shelf life vs. +-7 days

• Premium positioning

• Localised pre-form supply

• Lightweight 1881 solution

• 1.25lt value pack

• 350ml convenience pack

• Retention of existing glass

• 6 months shelf life

• Recyclable PGA multi-layer solution

• Recipe & process change

• Taste & premium position retained

• Increased consumption !

Partnerships Creating Value

Innovating around an Icon – Appletiser in PET

10 years after initial discussions began, Appletiser finally found it’s way into PET !

• Based on success in US

• Designed in collaboration with UK

• 200ml PET replaced 200ml Glass

• 500ml PET replaced 375ml Glass

• 30 Extra Deep ROPP neck finish

• Premium embossed bottle

• +-30g PET vs. +- 200g Glass

• Filled on existing glass filler

• Growth in consumption !

Partnerships Creating Value

Breaking the glass ceiling – Smirnoff in PET

10 years after initial discussions began, Appletiser finally found it’s way into PET !

• Understand your customer / consumers needs

• Keep your eyes open !

• Share ideas

• Build relationships beyond price / supply

• Challenge the status quo & innovate

• Create something worth copying !

Partnerships Creating Value

Creating Value – Beyond Cost Savings