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CRAZY

Analysis of customer and employee emotive experience and happiness in business management:

Case study of wedding planning business by CRAZY company

1 1

Yasuhiro Ishida1 and Takashi Maeno1

, CRAZY CRAZY

,CRAZY

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, (Sense) (Think) (Act) (Relate)

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Abstract

The study indicated that the level of employee happiness at Crazy company, a company that produces order made wedding ceremonies, was significantly higher than average. We also researched unique initiatives of the

company in order to show how to provide emotive experience as a company. We applied STAR framework that

analyzes STAR elements as emotional excitement (Sense), enhancement of knowledge (Think), enlargement of

action (Act), and extension of relationship (Relate) to emotive experience level of three hundred and twenty

employees who supported fifty seven wedding ceremonies. As a result, we were able to reveal one of the styles in

emotive creation business management.

STAR ,

Key Words STAR framework Organization to create emotive experience, Wedding ceremony, Emotive creation business management

1

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[5] , , , , ,

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[6] Joseph Pine and James H Gilmore The Experience Economy (1999) (

2005)

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, 22 (2019)

[8] Schmitt Bernd H Experiential Marketing Free Press (1999)

2000

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[23] Cotree https://cotree.jp/assessments/happy_workshop

[24] Lyubomirsky, Sonja and King, Laura and Diener, Ed, The Benefits of Frequent Positive

Affect: Does Happiness Lead to Success? Psychological Bulletin, Vol. 131, No. 6, (2005)

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Group (2007) (

2009)

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（2019 年 9 月 11 日受付）

（2019 年 12 月 25 日採録）

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