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Corporate Social Responsibility: Lessons from
Business Strategies and Higher Education Policies in
Brazil
Speaker: Patricia Almeida Ashley, Prince Claus Chair in
Development and Equity (ISS/EUR and UFF, Brazil)
Date: Thursday 27 January 2011Time: 15.30-17.00
Place: Room 3A06, Pieter de la Court building, Wassenaarseweg 52, Leiden.
Discussant: Ben Zwinkels, Senior investment officer, Netherlands Development Finance Company (FMO)
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Topics
1. What do we mean by corporate social responsibility?
2. Brazilian case on CSR1. The experience of collective
learning in Brazil 2. What lessons can be learnt from
Brazil?
3. How do we generate enabling conditions for corporate social responsibility?
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WHAT DO WE MEAN BY CORPORATE SOCIAL RESPONSIBILITY?
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Not an issue for today´s seminar, but in summary...Decision making on what and how
to do business with respect to:◦Governance◦Environment◦Fair operating practices◦Labour practices◦Human rights◦Consumer issues◦Community involvement and
development
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Organizational Principles and Themes of Social Responsibility - ISO 26000 Guidance Standard
Governance
Human Rights
Labour Practices
The Environment
Fair Operating Practices
Consumer Issues
Community Involvement
and Development
1.Accountability2.Transparency3.Ethical behaviour4.Respect for
stakeholders’ interests
5.Respect for the rule of law
6.Respect for international norms of behaviour
7.Respect for human rights
Principles
Themes
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THE EXPERIENCE OF COLLECTIVE LEARNING IN BRAZIL
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Networks of Experiences and Exchanges
• IBASE• FIDES• Friends of the
Earth• Greenpeace• Brazilian
National Standards Body - ABNT
• ...
Non-State Organizatio
ns
• Fundação ABRINQ• Instituto Ethos• GIFE• National
Confederation of Industry (CNI – SESI)
• National Federation of Banks (FEBRABAN)
• ....
Business Association
s• Petrobras• Eletronorte• Banco do
Brasil• Banco Real –
ABN/AMRO• Banco Itaú• Vale do Rio
Doce• Grupo Gerdau• ...
Enterprises
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Networks of Experiences and Exchanges
• Research Universities and Networks
• SEBRAE, SENAC, SENAI
• Publishers • Applied Science
Universities• .... Knowledge
Institutions
• Journalists• Web and social
networks• TV channels and
programs• Newspapers• Magazines• ...
Media and Social
Networks
• Ministry of Education
• BNDES• Central Bank• Ministry of
Planning, Budget and Management
• ???...
Government
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WHAT LESSONS CAN BE LEARNT FROM BRAZIL?
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SR is not an ‘one person’ leadership... Business leaders are necessary, but not
enough◦ Unethical competition◦ Prices at the end are usually cheaper for the
“socially irresponsible” products... ◦ Careless international trade regardless of the
history (past and future) of products◦ Regardless public taxation and other public
policies◦ Professionals, managers, investors not trained and
developed to make decisions and work towards socially responsible business and economy
◦ Institutional Investors and shareholders´ investment policies
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Market, Political and Social value
of SR
Outdate business (still as is taught)
Funding
Taxation
Education
Sustainable
trade and
Procurement
Short termism in
results and
premiuns
Non-compliance
with ILO and UN
conventions
No-transparency
and bad
governance
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Networks of social responsibility
Time/Space
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HOW DO WE GENERATE ENABLING CONDITIONS FOR CORPORATE SOCIAL RESPONSIBILITY?
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‘I am, because You are’ – Ubuntu African humanist philosophy“It is impossible to know the
parts if I do not know the whole. It is impossible to know the whole if I do not know the parts”.
Catherine Odora Hoppers – South African Research Chair in Development Education – University of South Africa
You Tube video
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Ru
les
an
d C
ult
ure
of
the G
am
e:
Hard
an
d S
oft
Reg
ula
tion
s, P
olic
ies
an
d L
earn
ing
E
nvir
on
men
t
The State and Government
Knowledge Institutions
Enterprises and
Business Foruns
Professionals and
Unions
Civil Society,
Communities and
Families
Media and Journalists
Banks and
Investors
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Next Steps: Multi-actor social responsibilitiesNot only corporate and organizational
social responsibility1. Networks of Values on social
responsibility 2. Networks in Markets: the ethics of care
as expression of market value and, thus, risk management considering social, environmental and economic risks of projects, organizations and products
3. Network in Territories as scopes for multi-actor and multilevel governance of stakeholders´social responsibilities
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Multilevel Ethical Challenges on Values of Social Responsibility
Legal Complianc
eInternational Law and Regulation
Country, Provincial and Municipal Law
and Regulation
Sectoral and Organizational Law
and Regulation
Social Expectati
onsInternational
Standards and Practices
Country, Provincial and Municipal Standards and
Practices
Sectoral and Organizational Standards and
Practices
Ethical Ideals
International Codes of Principles and
Ethics
Country, Provincial and Municipal
Codes of Principles and Ethics
Sectoral and Organizational
Codes of Principles and Ethics
Level 1 Level 2 Level 3
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Sectoral andOrganization
al
Municipal
Provincial
National
International
Multi-actor social responsibility in a territorial scope
State and Government
Science and Knowledges Media Capital
Investment Finance Trade UnionBusiness
Association Enterprise
Not for Profit and
Community-Based
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Governance Development Phases for Multiactor and Multilevel Social Responsibility in a Territorial Scope
Phase 1: Political
Commitment for
Values/Policies Alignment
Phase 2: Values/Policies
Alignment Assessment
Phase 3: Values/Policies
Alignment Renovation
Phase 4: Values/Policies
Alignment Innovation
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UN Millenium Development
Goals
UN Report on Human
Development
Outcomes in Territorial Indicators of Development
+
+
Social Quality, Wellbeing
...
Multi-Actor and Multilevel social responsibility towards Development and Equity Outcomes in Territories
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Thank you so much!
Contacts: [email protected] or [email protected]: www.ecocidades.orgISS: www.iss.nl